"I asked my best friend to visit Nanjing Road, but I actually 'picked' an Apple phone for free. I'm so lucky." Last weekend, Ms. Du, a white-collar worker, was shopping in Nanjing Road New World City. She saw the official account of "Shanghai Nanjing Road Pedestrian Street " saying that by downloading the "Take the Nanbu Street" App, you can draw. With a try-out mentality, Ms. Du registered a membership and participated in the event. To her surprise, she drew the iPhone 12 Pro Max in just one time. "This lottery game is very fun, a bit like the Pokemon Go that was very popular before, and other functions are also good. It is helpful for me to visit Nanjing Road and will be used again in the future."
It is understood that the "Wanzhu Street" App is an online operation service platform developed by Shanghai Nanjing Road Pedestrian Street Investment Development Co., Ltd., based on the Nanjing Road Pedestrian Street business district, and uses the high communication of the mobile APP platform to target the mainstream young consumer groups on Nanjing Road. With an excellent O2O online and offline shopping experience model, it creates the first business district tour guide shopping guide app with AR virtual augmented reality function in Shanghai.
On the pedestrian street, the reporter downloaded the "Wanzhu Street" mobile app. After successfully registering for the first time, he received 100 gold coins from the official gift. From now until January 3, 2021, he can participate in the "This box is gifted, see the treasure for you" AR treasure hunting campaign. Open the App and point your phone's lens at the Nanjing Road Pedestrian Street, and each merchant information and randomly placed virtual treasure chests will immediately pop up. The treasure chest will be divided into "ordinary treasure chest" and "rare treasure chest", which will consume 3 gold coins and 60 gold coins respectively. Each person will have 3 ordinary treasure chests and 2 rare treasure chests to open each day. In addition, you can also obtain more gold coins by completing the merchant event.
staff introduced that everyone has prizes for ordinary treasure chests, including 20% off drink coupons for Lele Tea, Haagen-Dazs hotpot ice cream coupons, Lugang town double set coupons, Kanye secret hotpot free pot bottom coupons, as well as JORDAN 139NANDONG, Tom Bear's voucher, etc., which are quite rich; and rare treasure chests are even more amazing, including SAIC R-series Marvel R car one-year use rights, 10,000 yuan shopping coupons, iPhone 12 Pro Max and LA MER gift boxes, etc. The prizes are so powerful that they are heart-warming.
In addition to treasure hunting, the other functions of the App are also quite complete. For example, consumers can turn on the camera and see the commercial facilities on the pedestrian street clearly displayed and show the distance; view product and activity information online through the App; use the map navigation function to directly guide the merchant's specific location, and after entering the store, they can receive high-quality services and complete consumption payments, and can be delivered to their homes by cooperative express companies in the business district, while consumers can continue to shop easily in the business district, and experience the convenience and satisfaction of consumption to the greatest extent.
Relevant person in charge of Nanjing Road Pedestrian Street Investment Development Co., Ltd. said that as the first business district tour guide shopping guide app with AR virtual augmented reality function in Shanghai, "Wanda Nanbu Street" makes the online and offline integration closer, closely combining consumers, merchants, and merchants, and completing the aggregation of people through information aggregation.
This iteration is based on the existing platform and combined with AR augmented reality technology to display the commercial information, tourism routes, historical and cultural elements of Nanjing Road Pedestrian Street in a new way. At the same time, we will also introduce many new scenarios for B-side such as member services, ledger management, and mobile payment, so that the business district apps and shopping malls can be interconnected and seamlessly connected. This will not only improve the service and management capabilities of the business district, but also provide merchants with a more convenient and excellent business environment, but also bring users a more novel and smooth shopping experience.
He emphasized that the tour guide function based on AR maps makes the tour more interesting and convenient, and the use of new technologies can more comprehensively and vividly convey the long history of Nanjing Road Pedestrian Street. In addition, importing the latest AR game engine can integrate the popular "immersive scripts" and "group battles" into the app, and embed business information and promotions and ultimately point to merchants to achieve traffic diversion, bringing a new shopping and tour experience in the business district, and enhancing the traffic appeal of the business district.
At present, the construction of the "smart business district" of Nanjing Road Pedestrian Street has achieved phased results, and the "New Landmark of Nanjing Road Pedestrian Street Smart Business District" project has been selected as a municipal-level artificial intelligence pilot application scenario. This time, the launch of the "Wanzhu Street" app will provide important support for Nanjing Road Pedestrian Street to create a smart business district that integrates business, tourism, culture, and virtual reality, and further expand the influence and radiation power of Nanjing Road Business District.
reporter / Fan Yuhao
edit / Sun Chaohui
pictures / Nanjing Road Pedestrian Street Investment Development Co., Ltd.
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