Source: Global Times
[ Global Times Comprehensive Report] Qatar World Cup is in full swing, and Korean fans are having a lot of fun holding their favorite fried chicken beer. However, after the South Korean team lost to Ghana, the "red light" lit up, the trend of fried chicken and alcohol related stock reflects the mood of the Korean people. According to the Korea Times on the 29th, after the South Korean team may have no hope of qualifying, the stock prices of chicken and alcohol plummeted that day. Stock trends like
are in sharp contrast with those in late October. As one of the "national midnight snacks" for Koreans, fried chicken is particularly popular during sports season. The report quoted major fried chicken franchisees as saying that in the first game of the World Cup, fried chicken sales increased by 140% to 200% compared with last month. A fried chicken shop owner said that his restaurant was "bombed by orders" that day.
Many bars in Seoul are preparing for the upcoming fans early. Shin, 34, who lives in Suwon City, Gyeonggi Province, is an office worker who plans to eat fried chicken and drink beer while watching the Korean team game. He said that fried chicken is irreplaceable for Korean fans.
However, the loss of the Korean team has made people's expectations of fried chicken and beer consumption deteriorate. On the 29th, the share price of Qiaocun FB, one of the major fried chicken brands in South Korea, fell 5.38%, and the share price of Jeju Beer fell 9.92%. In addition, the share prices of the breeding, processing and distribution chicken companies also fell on the same day. At the close of the day, Maniker's share price fell 4.49%, and Harim's share price fell 0.18%.
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