Qatar World Cup
FIFA World Cup 2022
As a sports event at the top of the palace level, the four-year Qatar World Cup has started. As the first World Cup in the Northern Hemisphere winter, Qatar, the host country, is located in the eastern part of of the Arabian Peninsula. The tropical desert climate makes its maximum temperature in summer reach above 40 degrees Celsius. Such a high temperature environment is a great test for players participating in the competition in various countries. The temperature in Qatar is about 25 degrees Celsius in winter, so FIFA made such adjustments.
Similarly, this is also the last World Cup of 32 teams. Players from all over the world gathered together and participated in this world's biggest sports event through on-site, traditional media and digital new media platforms. FIFA President Gianni Infantino once said that
The world cup, a four-year top sports event, is not only passionate on the green field, but also in another arena, countless brands are fighting. From luxury fashion, sports brands, and even daily food, clothing, housing and transportation you can think of, they all hope to get a share of the pie through these 5 billion viewing groups, and directly convert from national attention to a business carnival.
First of all, as the "armor" of various national teams, in the last World Cup, 32 participating teams sold a total of 14.9 million jerseys, bringing about US$1.788 billion in revenue to each brand. In this year's arena, Nike, Adidas and Puma "three points in the world", contracting 80% of the jerseys of 32 participating teams . Among them, Nike sponsored 13 national teams, and the number exceeded Adidas for the first time, becoming the largest jersey sponsor of this World Cup; Adidas sponsored 7 national teams, Puma sponsored 6 national teams, and New Balance, Hummel, Kappa, Majid, Marathon and One All Sports sponsored the remaining 6 national teams.
The Qatar World Cup advertisement released by Nike focuses on the "star" route, and invites many football superstars such as C Ronaldo , Mbappe , Ronaldinho , and Ronaldinho to shoot a three-minute advertising video. The uniforms of 13 countries have also been customized in patterns and colors based on their own characteristics. All jerseys are completed using seamless knitting and 4D modeling technology. The fabric uses Dri-FIT ADV (wet-guided, quick-drying upgraded version) technology developed by the brand vacation. All products are made of recycled and recycled polyester, making it the most environmentally friendly series of products by the brand to date.
Adidas directly released image photos of the jersey, and the new World Cup home and away uniforms made for five countries such as Argentina, Germany, Japan, Mexico and Spain have made the World Cup hottest. Football elements have also broken the visual symbols of the team in different eras and seasons with the deconstruction and reconstruction of fashion brands, allowing people to experience the fashionable charm of football elements in daily life. The jersey uses the brand’s latest fabric Aqua-X innovation technology, including lightweight, thermal application details, to help players stay cool and feel comfortable through the brand’s unique HEAT.RDY technology. Also in response to environmental and sustainable policies, all jerseys are made of 100% recycled polyester.
Puma is not inferior to Nike. With the title of "The Fearless Generation", many generals such as Neymar , Koman , Pulisic, Depe , etc., appear on the court, interspersed in the daily narrative of the young generation of football enthusiasts, explaining the unlimited understanding and practice of "Fearlessness". The new "Fearless" football shoes suit series will also help these most fearless players in the world to storm on the field with fashionable design, cutting-edge sneaker technology, and gorgeous color schemes. Most Puma signing players will replace the boots in this new suit in the Qatar World Cup. The brand has also launched a new personal exclusive FUTURE Z 1.4 football shoes for its brand image spokesperson and Brazil's top star Neymar, marking the official start of the Brazilian star's World Cup journey.
In addition to the "propositional composition" of several sports brands, luxury brands that have been deeply involved in the streets and sports styles in recent years have also continued to "extraordinary performance" and deeply cultivate the green track.
French luxury leader Louis Vuitton kicked a goal a week before the Qatar World Cup starts and released a king: the famous fashion portrait photographer Anne Leibovitz photographed Argentina forward Messi and Portugal forward C Ronaldo in the first frame in 20 years of his career. The duo of "The King is Not See the King" held the ultimate showdown in the checkerboard on the brand's classic hard box, with the caption: "Victory is a State of Mind (Victory is a mentality). As the last match of many famous football players, Messi and Ronaldo's same frame can be regarded as the "mark of the times", which is also in line with the theme of the grand narrative of the brand's suitcase product line. It is also different from the cheerful scenes of Zidane, , Maradona, and Pele appearing during the 2010 World Cup. It even brought a trace of farewell to witness history, successfully hitting the emotional value of the audience and customer groups.
As the official partner of the World Cup, Louis Vuitton has been responsible for the production of the luxury suitcase for shipping Hercules Cup since 2010. This special suitcase comes from the Agnel Workshop outside the brand Paris. It is artificially manufactured throughout the process, including forging and polishing of gems, metals and hardware. The box is embedded with 18 carats of gold and malachite , weighing 6.175 kg, and it takes about 100 hours in total. By this year, this is the fourth time that the brand has participated in the glorious mission of carrying this ultimate glory.
Louis Vuitton also launched the Qatar World Cup co-branded capsule series at the same time. It includes five product products including Keepall 50, City Keepall and Discovery backpacks in the brand men's bags. They are all made of black grain cowhide leather. The embossed leather pattern is inspired by Football Goal Network. It was launched during the World Cup and "harvest" a wave of traffic passwords in all aspects.
The figure of the football superstar will never only stay on the green field, but the daily chic and decent figure is also an extremely important display of the charm of football. Italy's top boutique men's clothing Jenya also chose football as an upgrade of its brand image this year, and signed a contract with La Liga Real Madrid Football Club to establish a partnership. With "Every king deserves tailor-made" as the core of this cooperation, the promotional photos of the special clothing series were taken on the spot at the club's training venue in Waldbebas, presenting iconic items such as the brand's new and carefully color matching Triple Stitch™ sneakers and jackets and shirts. The products are printed with the brand’s unique double-stripe brand trademark as a tribute to “Our Road in Oasi Zegna”. This collaboration fully demonstrates the common values of Real Madrid’s Zegna as the world’s largest soccer club and leading men’s clothing brand.
is relatively rigorous compared to Real Madrid ×Jenia. The Italian AC Milan Football Club chose the trendy and supreme American brand Off-White™, and the two established a three-year cooperative relationship. Off-White™ provides styling and cultural planning for AC Milan , committed to conveying the value and power of sports. This collaboration combines the professional background and opinions of each partner – the team is one of the most innovative clubs in the economic industry, and Off-White™ is an unforgettable disruptor who integrates traditional spirits. The Off-White™ C/O AC Milan co-branded series was also released during the same period. The set has formal and casual styles and has also been sold during the World Cup.
As the key to all sports events, "time" is an absolute unit, and bidding event timing and naming is also a major highlight. This year's Qatar World Cup will continue to be officially timed by Switzerland Hublot. As the fourth brand to take on this important task, Hublot Big Bang e 2022 FIFA World Football Championship Limited Smart Watch will be worn by 129 referees, as a key judgment tool for the victory or defeat of 64 games.This special edition watch specially records a lot of information about this World Cup from the countdown of the game, the first game of Carda vs. Ecuador to the last game, and fans can keep abreast of relevant updates at any time. Team lineup and player information will be provided in a timely manner 15 minutes before each game begins. The market release part is limited to one thousand pieces, which is exciting.
Finally, as a world-class competition, it also carries the beautiful expectations of people around the world. Trendy toy artist KAWS also placed his latest work statue "Promise" outdoors in the Dadu Garden of the National Museum of Qatar. The two iconic dolls, one big and one small, embrace the earth, symbolizing the residents of the global village to join in prosperity and world peace. The smaller dolls include three colors: black, gray and brown. They can be sold at the same time in the online and offline stores of the Qatar Museum and the official website of KAWS.
Written by: Brother F
Edited by: Zoey
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-