In the oral care market, the black toothpaste created by Haolai Group has accompanied the growth of generations of Chinese consumers as a national brand. Haolai Group has undergone brand renewal and upgrades this time, and the new brand name and new logo indicate a new future.

In the oral care market, the black toothpaste (DARLIE) created by Haolai Group has accompanied the growth of generations of Chinese consumers as a national brand. Nowadays, in the face of consumers' increasingly meticulous and diverse demands for oral care products, Haolai Group actively responded and announced that the oral care brand "Black Toothpaste" will use the company's founding Chinese name "Haile" to replace the current "Black" name.

Hail Group has undergone brand renewal and upgrades this time, and the new brand name and new logo indicate a new future. In the design of its new brand logo, "Hailai" adopts an affinity and anthropomorphic font design. The iconic gentleman's avatar is filled with a confident smile, showing the appeal of the smile. At the same time, the shining stars mean that the smile can light up everyone's life and make beauty come from a smile.

Brand renewal and upgrade is an important measure for the brand to meet market demand and adapt to changes in the times. In addition to the new brand name, there are many "new highlights" in Haolai Group's "Brand Renewal Plan".

In the field of product , Haolai Group will continue to explore cutting-edge technologies and ingredients of oral care based on the two basic oral categories of toothpaste and toothbrushes, and introduce them to whitening, anti-breathing, moth protection, gum protection, anti-allergicity and other products. In order to meet the current consumer's more diversified needs, Haolai Group will also increase efforts to expand advanced oral product lines such as mouthwash, oral spray, electric toothbrush, water floss, tooth patch , and whitening pen.

At the same time, it will refine the service population and scenarios, develop specific products for specific groups such as infants, orthodontics, middle-aged and elderly people, and develop oral care products suitable for consumers to use in different scenarios such as travel, outdoors or offices.

It is understood that around March 2022, the "DARLIE Haolai" full line of oral care products will be launched on one after another, which will inevitably trigger a new round of attention in the market and bring more new oral care experiences to consumers.

Since its establishment in the early 1930s, Haolai Group has been developing for more than 80 years, with a good market reputation and a popular brand image. Now that we have entered a new era and market background, Haolai Group is eager to renew, which not only retains the brand's familiar and nostalgic inner spirit, but also further enhances the brand's positioning pattern.

Not only that, in the process of development and progress, Haolai Group has always insisted on practicing social responsibility and conveying social care. Therefore, when revitalizing the brand, it also formulated plans for public welfare actions and green and sustainable development.

For example, Haolai Group is currently planning to cooperate with relevant charitable organizations to carry out rescue activities for patients with cleft lip and palate to bring confident smiles to more patients. In terms of green and sustainable development, Haolai Group has set the five-year goal of sustainable development of , and has made efforts in reducing emissions from hazardous waste , utilizing renewable energy, energy conservation and water conservation, and office paperless, to actively contribute to the realization of the dual-carbon goal and sustainable development.

As a leading brand in the international oral industry that is well-known in China and Southeast Asian markets, the brand renewal of Haolai Group will inevitably inspire more vitality, and will shoulder more social responsibilities and responsibilities, creating new achievements in the new future.