12 years ago, " Avatar " directed by director James Cameron set off a 3D movie viewing craze in China, especially watching the IMAX version in theaters became a trend pursued by movie fans. At that time, IMAX tickets were sold out quickly once they were released, which was called "hard to get a ticket."
After 12 years, we will usher in the sequel to "Avatar 2". According to the screening notice, the film has no 2D version of the release version in China, and a total of five screening versions have been launched, including 3D, CINITY, IMAX 3D, Dolby Cinema, and China Giant Screen. A few days after the pre-sale of
was opened, the pre-sale box office of the film has exceeded 75 million yuan, and the high ticket price of the film has also caused heated discussion.
Because the film is as long as 3 hours and 10 minutes, it is also a 3D version, the ticket price of the film is generally higher.
According to Maoyan Professional Edition, the national average ticket price was around 80 to 90 yuan three days before the film was released. According to reporters' observations, the fare of the IMAX 3D version, which is most highly praised by movie fans and professionals, ranks first among many versions.
The reporter checked the online ticketing platform. The ticket price of ordinary 3D in Shanghai cinema ranges from 40 to 90 yuan, while the ticket price of IMAX 3D version generally ranges from 100 to 300 yuan, with a large span.
Generally speaking, there are many factors that determine the ticket price of IMAX 3D cinema, including whether the theater is located in the suburbs or in the city center, as well as the new and old cinemas, as well as whether IMAX itself is an ordinary IMAX or a better laser IMAX.
Currently, the most expensive movie theaters in Shanghai, the IMAX theaters are equipped with laser IMAX systems with better viewing effects.
For example, Shanghai Paradise Cinema (Bohui Plaza Store), the "Avatar 2" preview and the IMAX ticket price on the premiere on the premiere are 299 yuan.
reporter called to inquire about ticket prices. The staff also said that such pricing is related to the longer length of "Avatar 2", and the theater is a laser IMAX theater, so this pricing is achieved.
At the same time, the staff also said that the ticket prices of their cinemas may also change in the future, and may drop, but it is unlikely to drop below 200 yuan. "Because the film is long there, it is unlikely that it will rise again. Different needs and different choices are not forcing everyone to look at this price."
Another "Avatar 2" IMAX with a higher price tag is also the newly opened MOViE MOViE Cinema (Qiantan Taikoo Li Store) equipped with IMAX laser system in the past two years.
reporter found that the ticket price of IMAX in the theater is 289 yuan during the normal period, while the ticket price of the show that started between 5 and 8 pm in advance and the premiere day reached 329 yuan.
After the reporter called to inquire, the theater staff said that this was because it was in the prime time period, so the ticket price would be more expensive than other time periods.
Under the current requirement of epidemic prevention and occupancy rate of the highest 75%, according to the ticketing platform, the reporter found that the "Avatar 2" IMAX sessions arranged by the above two cinemas basically sold more than 50% of the existing seats, and the full seat rate of the best sold basically reached 70% to 80%.
judging from the fact that it is still nearly a week before it is released, such pre-sale results are undoubtedly very good, which is related to the top-end IMAX theaters in these two theaters.
12 years ago, the IMAX Hall of Peace Film City, which was hard to get a ticket for "Avatar" 12 years ago, the ticket price for "Avatar 2" was 328 yuan in advance on the 14th. After the premiere, the ticket price was divided into 218 yuan and 268 yuan, which was lower than the highest ticket price.
According to the reporter's observation, the ticket sales situation of the IMAX Cinema in Heping Film City has been arranged for about 40% of the available seats, which is also related to the larger seats in the theater and the fact that it is not the top-end laser IMAX system. In addition to the IMAX version, the pre-sales of other versions are also very good.
UME Cinema Xintiandi Store Manager Lu told reporters that both UME Cinema Shanghai stores have started "Avatar 2" pre-sale, and the Chinese giant screen hall of Shanghai Baoshan store will be the first to open two advanced pre-screenings on December 14, bringing Shanghai fans back to Pandora in advance. Shanghai Xintiandi Store has been scheduled for 0:00 on the 16th, and nearly 70% of the popular Onyx LED 4K hall have been sold.In addition, the cinema has added pre-sales of ordinary halls, and the current ticket purchase situation is increasing every day, and the pre-sales of gold games on the first weekend are also very popular.
Manager Lu believes that "Avatar 2" is a blockbuster that the public is looking forward to, and will help the healthy development of the film industry and the recovery of the film market.
To summarize, Zhou Dajun's suggestion is to act within his own ability and pursue the movie viewing effect and want to watch the IMAX version. If you are not a deep movie fan, you can buy other 3D versions with good movie viewing effect, or you can wait a few days before buying tickets to watch it.
Reprinted from: News Morning News Zhouda APP reporter·Lu Yier
Source: Zhouda Shanghai
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