Cover News Reporter Yang Fan
December 10 at 19:49, according to the data of the Maoyan professional version, the upcoming movie "Avatar: Way of Water" (also known as " Avatar 2") to be released on December 16, the total box office of pre-screening and pre-sale exceeded 100 million yuan, becoming the fastest pre-sale movie in 2022 to exceed 100 million yuan. Among them, the number of people who want to see Maoyan reached 1.376 million.
Cover News reporter learned that the national pre-sale average ticket price of " Avatar 2" is 91.5 yuan. Among them, the ticket prices in Shanghai, Shenzhen and Haikou rank among the top three in the country. The pre-sale box office in Shanghai was 15.1 million, accounting for 18% of the national pre-sale box office, with an average ticket price of 149.7 yuan. Chengdu, a major city in the southwest film market, has a pre-sale box office of 3.42 million yuan, with an average ticket price of 95 yuan, ranking 19th in the national city of "Avatar 2". A theater manager told reporters that as a 3D science fiction blockbuster that cost more than ten years of filming, and the film duration is 3 hours and 10 minutes, the high ticket price of "Avatar 2" is reasonable.
According to the screening notice, there is no 2D version of the release version of "Avatar 2" in China, and a total of five screening versions have been launched, including 3D, cinity, IMAX 3D, dolby cinema, and Chinese giant screen. The average ticket price of IMAX is 138.5 yuan, which is the most expensive among several versions. On the first day of the launch of "Avatar 2", users searched for "IMAX" on Maoyan ticket purchase channel to reach 6th in all entries such as videos and theaters. It was the only search in the top 20 search terms that day involving the video screening standard. Although
is expensive, many movie fans are still rushing to pay for it, and many cities even fail to get tickets if they start late. Some industry insiders said that this movie is tailored for IMAX, because IMAX can perfectly present the visual effects of "Avatar 2" with its slim sound and picture quality, a super-large screen with strong visual impact, and an immersive and immersive viewing environment. On the other hand, cinemas have not released any major films for many days. During this period, various places have announced that cinemas are gradually opening in an orderly manner, and the reputation of "Avatar: Way of Water" is also constantly fermenting, which has brought enough popularity to the film.
It is understood that "Avatar" released in 2009 still ranks as the global box office champion in film history. After its re-screening, the global cumulative box office has exceeded US$2.9 billion (approximately RMB 20.9 billion). After "Avatar" was released in China in 2010, it won the box office championship for 70 consecutive days, becoming the first film in the mainland Chinese film market to have a box office of over one billion mark. After its two releases in mainland China, the cumulative box office was 1.715 billion yuan, ranking 33rd in Chinese film history.
According to industry media box office forecasts, the total box office of "Avatar 2" is expected to be in the range of 2.5 billion yuan to 3.12 billion yuan. As of December 10, the cumulative box office in 2022 was 28.68 billion. The release of "Avatar 2" is bound to drive the annual box office to exceed 30 billion mark, laying the groundwork for the subsequent "hundred flowers blooming" of the Spring Festival.
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