Time Network News 's annual super blockbuster "Avatar: Way of Water" will be released in mainland China on December 16, and will start pre-shots from December 14 to 15, with 3,000 episodes. Many fans have started bookings and can’t wait to see this epic sci-fi blockbuster.
"Avatar", which opened the first year of 3D movies, once promoted the popularization and popularity of 3D and IMAX screens in the mainland in one fell swoop, and set off a film technology revolution. Compared with the market size of the first 3D screen and 14 IMAX commercial theaters when it was released in 2010, the market size of the first film in 700 yuan and the number of IMAX commercial theaters in 14 times, the number of screens in the country exceeds 70,000 yuan, the number of IMAX screens in 801 yuan, the number of IMAX screens in 77 yuan, and the number of giant screens in China at 383 yuan, giving viewers a richer choice.
This time, Cameron "Avatar: Way of Water" has been upgraded compared to the first production, using 3D/4K/48 frame shooting technology. Previously, Ang Lee used 3D/4K/120 frame high-standard technology in " Billy Lynn's Midfield War " and " Gemini Killer ".
For 3D/4K/48 frames, not all theaters can meet the standard of screening format, and the publisher also provides many different versions. How to choose various versions has become a more concerned issue for everyone. After all, I have been waiting for 13 years. After all, audio-visual special effects are the biggest highlight, and everyone hopes to get the best viewing experience.
shows that there are five supported formats in the official Chinese poster, namely 3D, CINITY, IMAX 3D, Dolby Cinema, and China Giant Screen . There is no 2D version released in China this time. The official release version is as follows:
First-hand information obtained from theaters shows that "Avatar: Way of Water" has three film quality:
cinema hall corresponding to different formats
3D 24 frames 2K: ordinary hall / IMAX digital hall / Chinese giant screen / Dolby Atmos / DTS:X
3D 48 frames 2K: ordinary hall / IMAX digital hall / IMAX GT laser hall / Dolby Atmos / Chinese giant screen / Dolby Atmos / Dolby Atmos / DTS:X / IMAX 12.0
3D 48 frames 4K: IMAX Second-generation laser (IMAX COLA/XT) / Dolby Cinema (Vision) / CINITY Hall
comparison found that theaters that fully support 3D/4K/48 frames are only CINITY, IMAX second-generation laser hall, and Dolby Cinema . Here, let’s focus on the differences between IMAX, CINITY, Dolby Cinema and China’s giant screen.
IMAX
IMAX poster
IMAX cinema's most intuitive viewing experience is that the screen is huge, the standard IMAX screen is 22 meters wide and 16 meters high, which is 4 times that of ordinary cinema screens.
IMAX projection system mainly includes three specifications: film, laser, and digital. The corresponding theaters are divided into four types: IMAX Film Hall, IMAX Grand Theatre Laser Hall (referred to as IMAX GT, also known as first-generation laser IMAX), IMAX with Laser Laser Hall (also known as second-generation laser IMAX), and IMAX Xenon Ordinary Digital Hall (IMAX version that most theaters can see). Compared with several types of IMAX theaters in
, since film has been gradually eliminated by the market, the IMAX film projection system is no longer used in the commercial field. IMAX GT is the top version of IMAX, and currently only 5 theaters in the country have this type of theater. The second-generation laser IMAX is a screening specification that has emerged in order to solve the inability of the first generation (IMAX GT) to popularize the large-scale projection specification. Compared with the IMAX ordinary digital hall, its brightness is higher.
CINITY
CINITY poster
As a domestic brand, CINITY is currently the top-notch domestic special effects hall. It was launched by Huaxia Film Company in 2019. It integrates 3D, 4K, high brightness, high frame rate , high dynamic range, wide color gamut, immersive sound and other technologies, which can reach 4-9 times the actual 3D screening brightness of ordinary cinemas in the market, and can bring the audience an ultimate audio-visual feast.
When Ang Lee's "Temini Killer" was released in mainland China in 2019, CINITY was the only cinema in China that can support the screening of 3D/4K/120 frame high-standard versions. This time, "Avatar: Way of Water" with the highest frame rate 48 frames can also present the wonderful special effects of the film under the configuration of "three highs and one wide" of CINITY Cinema: high resolution, high frame rate, high dynamic range, and wide color gamut.
When "Temini Killer" was released, there were not many CINITY theaters in China. With the upcoming release of "Avatar: Way of Water", China Film recently upgraded a batch of CINITY theaters.
It is worth mentioning that CINITY, as the exclusive domestic screening technology partner of "Avatar: Way of Water", is also a movie-watching choice personally recommended by director Cameron. Card God once said in person, "The CINITY theater system is a perfect match for this video." He also clearly mentioned that 48 frames are good for 3D, but they are not necessary for 2D movies.
As of the time of the release of the film, 30 Wanda Cinemas will complete the construction of CINITY Cinemas, and more CINITY Cinemas will be completed in the future.
Dolby Cinema
Dolby Cinema Poster
First of all, it should be pointed out that "Dolby Cinema" and "Dolby Atmos" belong to different concepts. The two are particularly easy to be confused. Their relationship can be expressed as: Dolby Cinema = Dolby Atmos + Dolby Vision + Dolby 3D + Cinema Design.
Dolby Cinema is a complete collection of Dolby's various technologies. The picture can meet the requirements of high resolution, high frame rate, high dynamic range, and wide color gamut, allowing viewers to gain a brighter and clearer viewing experience without worrying about the picture being too dark or blurred. The cinema marked "Dolby Atmos" in
only means that this cinema uses Dolby's technology. Dolby Atmos is the most advanced sound technology in cinemas. The number of such theater speakers is not important. What is important is that it can bring an immersive and sound-based sound experience.
Chinese giant screen
Chinese giant screen poster
Just like the name, China giant screen (CGS) is a projection system developed by the Chinese people themselves. It refers to the IMAX screen display standards, but there are many differences.
IMAX screen is 22 meters wide and 16 meters high. The standard size of the Chinese giant screen is 20 meters wide and 12 meters high. In order to reduce the standard (cost) and meet the needs of giant screen projection, the Chinese giant screen stretched the image screen without increasing the resolution of the original film, causing loss of image quality, but it upgraded the audio system and projection brightness. In terms of configuration alone, the hardware level of some Chinese giant screen theaters is even higher than that of IMAX ordinary digital theaters.
Compared with the cost of IMAX's entire process from pre-production, production to screening, the cost of China's giant screen is only one-tenth of that of IMAX. In terms of movie viewing experience, there may be some configuration reduction in China's giant screen hall, which is often called "low-fit version of IMAX" by the audience. However, the ticket price of China's giant screen is generally cheaper than IMAX, which is also a cost-effective choice for viewers.
Combined with the different characteristics of the above cinemas, if you want to fully enjoy the ultimate audio-visual special effects of the film in terms of viewing experience, CINITY, IMAX second-generation laser, and Dolby Cinema are the first choice. If you like the screen to be bigger and brighter, you will choose IMAX first; if you have requirements for the delicateness of the picture, you can choose Dolby Cinema.
In addition, let’s talk about the ticket prices of different versions that everyone is concerned about. As of December 7, the average ticket price of the film is RMB 71.8 (the issuance notice requires that 3D shall not be less than 25 yuan, and CINITY shall not be less than 30 yuan); the average ticket price of IMAX: RMB 133.43 (the issuance notice requires that IMAX and laser IMAX shall not be less than 30 yuan).
undoubtedly, the ticket price is not cheap for ordinary audiences, but considering the film's 190-minute super long time, the luxurious production of the most expensive movie in Hollywood history (cost 350-400 million US dollars), and the sentiment that has been looking forward to for 13 years, the audience who can't go to the theater several times a year, choosing the ticket price that suits them and the most comfortable theaters and shows, and finally enjoying the best viewing experience is the most important thing.
Finally, I wish you all a happy movie viewing!
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-