started pre-sale, " Avatar 2" became the fastest pre-sale video this year to exceed 100 million.
According to real-time data of Maoyan professional version, as of 19:49 on December 10, the total pre-screening and pre-sale box office of the film "Avatar: Way of Water" (hereinafter referred to as "Avatar 2") exceeded 100 million.
Image source: Maoyan
"Avatar 2" has been scheduled to be released in mainland theaters on December 16. On December 7, "Avatar 2" officially launched pre-sales and pre-screenings, with the first pre-sale box office reaching 35 million. Only three days after the pre-sale was launched, the film's pre-screening and pre-sale box office has exceeded 100 million, and the number of people who want to watch Maoyan has reached 1.376 million.
On the first day of the launch of "Avatar 2", users searched for "IMAX" on Maoyan ticket purchase channel to 6th in all entries such as videos and theaters. It was the only search among the top 20 search terms that day involving the video screening standard.
According to the screening notice, the domestic release version of "Avatar 2" has no 2D version, and a total of five screening versions, including 3D, CINITY, IMAX 3D, Dolby Cinema, and Chinese giant screen.
is a 3D science fiction blockbuster, and the film duration reaches 3 hours and 10 minutes, resulting in the generally high ticket price of "Avatar 2".
As of 20:00 on December 9, the national pre-sale average ticket price of "Avatar 2" was 91.5 yuan, and the average ticket price of IMAX was 138.5 yuan. Among them, the ticket prices in Shanghai, Shenzhen and Haikou rank among the top three in the country. The pre-sale box office in Shanghai was 15.1 million, accounting for 18% of the national pre-sale box office, with an average ticket price of 149.7 yuan.
According to the latest data of Maoyan Professional Edition, the average ticket price of "Avatar 2" is 137.5 yuan in first-tier cities, 90.9 yuan in second-tier cities, 77.8 yuan in third-tier cities, and in , 67.2 yuan in fourth-tier cities.
For the high price of movie tickets, Maoyan Professional Edition analyst Liu Zhenfei said in an interview with reporters that on the one hand, the pre-sale ticket price of "Avatar 2" is indeed significantly higher than the average annual value of 41.8 yuan in 2020 (50 yuan in first-tier cities, 41 yuan in second-tier cities, and 40 yuan in third- and fourth-tier cities). However, in fact, combined with the 192-minute video, that is, 1.5 times the length of the 120-minute video, it can be seen that the average ticket price of "Avatar 2" will inevitably increase by 50%. At the same time, the most 3D version of the film is screened, including a large number of special halls, which will naturally increase on this basis (the special hall version is 5 yuan higher than the minimum price limit for ordinary standards).
On the other hand, we can also see that the first-tier cities that contribute the highest in the pre-sale box office have greatly increased the average ticket price of the film across the country, which reflects the first-tier cities' high pursuit of the film viewing effect to a certain extent. Currently, it is in four first-tier cities, including Beijing, Shanghai, Shenzhen and Guangzhou, accounting for 124 of the 760 IMAX commercial screens in the mainland.
public information shows that "Avatar", released in 2009, is still the global box office champion in film history, and the global cumulative box office has exceeded US$2.9 billion (approximately RMB 20.9 billion) since its resurgence.
After the release of "Avatar" in China in 2010, it won the box office championship for 70 consecutive days, becoming the first film in the mainland Chinese film market to have a box office of over one billion mark. After its two releases in mainland China, the cumulative box office was 1.715 billion yuan, ranking 33rd in Chinese film history.
As the sequel to the "Avatar" series, the box office appeal of "Avatar 2" has been reflected. Although the price is higher than most theater movies on the market, it has not affected the audience's enthusiasm for "Avatar 2". For the recovery of the Chinese film market, the release of "Avatar 2" is undoubtedly a heart-warming agent.
Since December, with the adjustment of epidemic prevention policies, cinemas in various places have accelerated their resumption of work and production, and the national theater business rate has ushered in a new round of recovery. According to the Maoyan Professional Edition business board, the box office of the market on December 9 was 17.159 million, with 8,438 cinemas operating. The national cinema operating rate recovered to 67.87%, and the attendance rate was 1.78%.
According to industry media box office forecasts, the total box office of "Avatar 2" is expected to be in the range of 2.5 billion yuan to 3.12 billion yuan.
As of December 10, the cumulative box office in 2022 was 28.68 billion. According to Liu Zhenfei's analysis, the release of "Avatar 2" will surely drive the annual box office to exceed 30 billion mark, but this result is still a big gap from 47 billion in 2021 and 64.1 billion in 2019.
In addition, the box office of "Avatar 2" will also bring considerable revenue to the publisher and the screening party.According to Maoyan staff, for imported movies introduced by the split-account model, after deducting 5% of the special funding fee and 3.3% of the special business tax, the remaining split-account box office will be divided by the overseas film company, and the distributors China Film (600977), Huaxia Film will be divided by the 15.5%, and there will be a 2.5% mid-account agency fee. The rest accounts for 57% of the split-account box office, which is owned by the screening party National Cinema.
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