The first place is well deserved to be the sports overlord: Nike company (Nike) NIKE company was officially established in 1972. Its predecessor was Blue Belt Sports Company, which was invested by current NIKE president Phil Nate and coach Bill Bowerman.
No. 1: (Nike Nike) - US
Headquartered in US , Oregon, Nike is a world-renowned manufacturer of sporting goods. The company produces sporting goods that are all-encompassing: clothing, footwear, sports equipment, and more.
Nike uses its impressive performance to confirm a sentence that its founder Bill Bowerman once said: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and grow." The name NIKE is very auspicious in the eyes of Westerners, easy to read and remember, and very famous. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The first sneaker named after "Nike" has square convex particles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
second place ( adidas Adidas) - German
adidas Chinese: Adidas, a German sports goods manufacturer, is a member company of Adidas AG. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach, near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas.
Adidas was originally opened by the two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the hostile sports brand Puma .
In 1948, Adi Dassler, the founder of adidas, composed of his first three letters of his first name adi and surname (Dassler), synthesize "adidas" as a product brand and apply for registration; the following year, the third-tier trademark of adidas was released.
Adida's main opponents are PUMA and Nike. In August 2005, Aida announced the acquisition of one of its rivals Reebok for $3.8 billion, which helped to increase its market share in North America and promote its position in competing with "Nike" in the field.
Currently, Adidas ranked second in the market share of sports products, following "Nike". The slogan on Adidas' trademark is: Nothing is impossible (impossible is nothing)
third place, (Reebok) - American
Reebok. The original meaning of this word is to refer to an antelope in southern Africa. It is light in shape and good at running.
Reebok company hopes that consumers can run around the vast world like Reebok antelope after wearing Reebok sneakers and fully enjoy the fun of sports.
1895, Joseph Foster, the founder of Reebok, was a British sprinter enthusiast. He hoped to have a pair of running shoes with nails, but due to his lack of financial resources and resources at the time, he made himself a pair of "Foster running shoes" named after himself.
1900, Foster further improved his technology to build his own business, providing handmade running shoes for local sports enthusiasts. The news was widely spread, and this running shoes were widely accepted and occupied a market leader. This "Foster" spike has since brought historic changes to sprinting and has been used for 50 years.
1958, over time, Foster Company continued to expand and develop towards other areas of sports. They established a comprehensive company from their own perspective, originally called McCurray Football Shoes Company, and later named Reebok (African Antelope).
No. 4 (PUMA) - German
PUMA was founded in Herzogenaurach, Germany in 1948. PUMA is called Puma in Chinese, meaning a cougar, a large multinational company in Germany that mainly produces shoes and sportswear.Founder: Rudolf Dassler.
Rudov Dasler joined his younger brother Adolf Dasler (nickname Adi) in Herolah's Dasler Company and soon changed the company to Dasler Brothers Company. In the mid-1930s, Dallas Brothers grew into a global leading sports shoe brand with nearly 100 employees and more than 30 styles. After World War II, Dallas Brothers resumed business, with 47 employees, and extracted rubber from canvas and US military fuel tanks to make the first post-war sneakers.
In 1948, Adolf Dasler renamed the Dasler brothers company to adidas with his own name Adi and Das. The two brothers parted ways from the second time. The older brother Rudov Dasler also established PUMA company, which is the same as adidas, and both focus on the production of sporting goods. The two have since become competitors.
1986 PUMA joined the stock exchanges in Munich and Frankfurt.
PUMA's shoes and clothing are extremely popular in hip-hop graffiti culture, both inside and outside the United States. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.
PUMA accompanied the football king Billy to the World Football Championship final and accompanied the tennis player Baker to dominate the grassland in Wimbledon. Work with the top athletes and keep pursuing the latest technology to produce the best sports equipment. Founder Rudolph Dasle established the German brand PUMA in 1948. PUMA has been at a key point in the sports industry for decades. In recent years, it has been more successful in combining fashion/sports and becoming one of the favorite brands of young people.
Herzogenaurach (Herzogenlaurach City), located in southern Germany, is an unknown town in the late 19th century, mainly in the traditional garment industry. However, today, it is the headquarters of the world-famous sports goods--PUMA "Puma" company.
No. 5 ( Fila FILA) - The Italian
FILA brand was founded in 1926 by the FILA brothers in Italy. In the 1970s, in order to cooperate with diversified strategies, we expanded the sports clothing business with a broad prospect at that time, and successively developed tennis, skiing, swimming, golf, and mountain climbing, and even the newly added basketball and football suits. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Its products are marketed in more than 30 countries including Paris, Rome, Roche, and Japan.
Fila (Italy) ——Chinese translation: Fila
Fila brand was founded in 1926 by the FILA brothers in BIELLA, Italy.
In the 1970s, in order to cooperate with diversified strategies, they expanded their sports clothing business with broad prospects at that time, and successively developed tennis, skiing, swimming, golf, and mountain climbing, and even the newly added basketball and football suits. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Its products are marketed in more than 30 countries including Paris, Rome, Roche, and Tokyo.
FILA is the world's top three sports brands, mainly engaged in the development of elegant sports related products such as tennis, snow paddling, golf, yoga, and racing. The bold and bold design style, outstanding elegant temperament and unique product functions make FILA unique among the top international sports brands and famous all over the world. The
brand was founded in 1911 by the FILA brothers in Italy, and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversified strategies to expand its sportswear business. In the years that followed, he developed golf, tennis, fitness, yoga, running and skiing series, which ultimately established the backbone of the world's famous sports brand and was regarded as a representative of art and a model of luxury.
No. 6 (Mizunon MIZUNO) - Japan
Mizuno (MIZUNO) is one of the world's leading sports brands, serving all kinds of sports events. Japanese Mizuno Co., Ltd. was recognized by the International Olympic Committee as a sponsor of the Olympic Games. Shanghai Mijinon Co., Ltd. is one of the main production bases in Asia. It has three factories: ready-to-wear, baseball gloves and golf clubs, and the domestic sales department responsible for the operation and sales of the Chinese market. A complete set of Japanese equipment, technology and management mechanisms are introduced.Production and processing of export products, while relying on Japanese technology, we will continue to strengthen the development of domestically sold products and market development.
MIZUNO has a complete range of products, covering almost all major sports events. Product development adheres to the basis of extensive scientific research to ensure that exercise is more comfortable and safe. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfect quality. While expanding the product range, we continue to adopt new technologies, develop new products, and strengthen the functionality of the products to meet the needs of today's market. The quality control of MIZUNO products is the foundation of MIZUNO products.
No. 7 ( Umbro UMBRO) - British
UMBRO Chinese: Umbro, an internationally renowned brand with 84 years of history, is a football clothing manufacturer based in the UK. It was founded by the British Kanfuli Brothers in 1924. The brothers merged the five English letters in their English name (HUMPHREY BROTHERS) into the term UMBRO, and then combined with a diamond double diamond pattern to become the registered trademark of UMBRO today. During Yu Inbao's growth, he won the World Cup honors with many green giants, including the 1966 World Cup champion England. The same year was also Umbo's most glorious historical moment. At that time, 15 teams that entered the last 16 teams were wearing Umbo jerseys. Umbro, which has a history of more than 70 years, has been developing steadily with the brand concept of focusing on football. It has now become a world-renowned professional football clothing and equipment supplier, and has equipped all the equipment related to football, so that athletes can fully realize their athletic potential.
In 2008, Nike, the world's largest sports shoes and clothing manufacturer, announced that it had agreed to acquire Umbro, a British football product manufacturer, for 285 million pounds (about 4.5 billion Hong Kong dollars).
No. 8 (back to back Kappa) - Italian
Back to back kappa was not originally called kappa, but its predecessor was a small company called m.c.t. The company's full name is "societa anonima calzificio torinese", which was established in 1916 in Turin, northwestern Italy. It mainly produces socks and underwear. The company's initial trademark was "aquila", but later it became the current "kappa".
like this, m.c.t. has been working hard silently, but his achievements have not been outstanding. Until the late 1960s, an important turning point led to an unprecedented leap in performance. At that time, the young casual clothing culture rose to the ground, and the concept of integration of gender clothing began to sprout. In the m.c.t., the market launched two new brands, "robe di kappa" and "jesus jeans". These two brands, which mainly use trendy casual wear and jeans, have achieved unprecedented success in conjunction with innovative and bold publicity scenes. In the late 1970s, m.c.t.'s strategy of repositioning the brand proved to be a clever action, and "kappa sport" (soon after being referred to as kappa) has also become a prominent brand in the young people's market.
With the success of casual wear, back-to-back kappa began to refocus the sporting goods market. Confident back-to-back Kappa began sponsoring professional athletes and teams in the late 1970s. First, sponsored the top Italian teams Juventus , and soon extended the sponsorship targets to AC Milan , Sampdoria, Rome and Netherlands Ajax. These teams have all won important tournaments. Through the 1980s, back-to-back Kappa sponsored the American track and field team with outstanding performance and provided the most advanced technical support to the players. You can remember the classic tight sprint outfit of the American track and field team in the 1988 Seoul Olympics, which was made by back-to-back Kappa. While sponsoring,
Kappa is also actively entering the entertainment industry. Kappa has a very extensive contact with the entertainment industry, from music to television, from cinemas to regular celebrations, and has carried out a large number of targeted promotion activities to different entertainment industries. Kappa strives to lead and create popular trends through film and television, radio, magazines, the Internet and other communication carriers. The correct brand positioning of the
Kappa brand in line with market laws has enabled Kappa's business content to enjoy rapid growth worldwide. The unforgettable slogan "He who loves me follow me" has continuously improved Kappa's brand image.Since the Kappa brand entered the Chinese market in 2002, its brand positioning of "sports, fashion, sexy, taste" and its complementary market activities have also made the Kappa brand increasingly favored by fashion players.
ninth place ( Diadona DIADORA) - Italy
DIADORA (Diadona) is closely related to the history of Italy. The hometown of founder MARCELLO DANEL was the shoe and boot supply station of the Italian army during World War I. After the war, the shoemaking technology here was preserved and developed. DANIELI inherited the traditional shoemaking technology of her hometown and continued to innovate. Finally, in 1948, its own brand - DIADORA.
In the area near Montebello, Italy, a "Silicon Valley" called sports sneakers, like other local companies, its fledgling products are also composed of hiking and walking shoes, which are the prototypes later called hiking and ski boots.
The technological advancement and sports diversification that followed also changed DIADORA's product concept; this also made DIADORA a series of classic works after the world-famous ski boots and casual shoes.
Since the 1970s and 1980s, world football and tennis have been branded with the logo of DIADORA respectively. A new marketing strategy began to grow during this period and directly led to many of the most popular champions becoming spokespersons of DIADORA.
From then on, all DIADORA series have demonstrated the public an extremely charming game, exciting penalty kicks and overtime. The first DIADORA brand spokesperson to win the championship was Martin Mulligan. Next, tennis stars Guillermo Vilas, Björg , football stars Betga, Cabrini, and Zico. While the brand has risen to an unexpected height under the leadership of Borg, the Blue Army ( Italian national team ) will continue to compete for honor for DIADORA products in the next few years. And now, what we present this excellence to us are Robert Baggio , Christian Vieri , and the passionate Yellow and Red Army Serie A powerhouse Roma.
At the same time, sponsorship activities have also begun to take root in the fields of track and field, cycling, Formula One and basketball, where great stars, top players and world champions are all cast in DIADORA's product competition. It's all the beginning of the company's start to sponsor sports and at the end it covers all areas, pushing the brand's success to a difficult-to-reach height.
In order to enhance DIADORA's ability as the main sponsor of these top male and female sports players, the company began to establish a research and development center composed of footwear engineers, and began to cooperate with the Bioengineering Center of the Institute of Polytechnic Institute. This team, which was a leading position at the time, later joined the company with plastic surgeons. These first scientific and technological cooperation also highlights the design and development environment of DIADORA footwear, and the subsequent advantages are integrated into the design of footwear, thus making the brand more outstanding in the market.
No. 10 (Letu LOTTO) - Italian
In 1973, LOTTO company was established in Italy. At the beginning of its establishment, LOTTO mainly focused its energy on tennis. When LOTTO was mentioned, the first thing that reminded people of were tennis shoes and tennis T-shirts. Later, LOTTO turned its attention to football, the world's largest sports event that has been popular on the Apennine Peninsula for nearly a hundred years, providing football shoes and sportswear to the wealthy Green Field. Now even the law enforcement officers on the Green Field, the referees, prefer LOTTO. Football supplies gradually became the main battlefield of LOTTO
In the first 10 years of its release, LOTTO quickly opened up the market in Italy and occupied an important position. Now, LOTTO has ranked among the world's famous sports brands and marketed in more than 80 countries on five continents.
Lotto has always occupied an important position in the football field. Its technical content, brand influence and financial strength are no less than other brands in the world, especially in Europe. In particular, lotto has the image spokesperson of Juventus, such as Pierro, Kovacevic, Agassi and other stars have profound influence in China.He has sponsored national teams such as Juventus, AC Milan, Italy, the Netherlands, Croatia, etc., and now sponsors many teams such as Florence , Udinese, and Palermo . Like Gulit, Alberdini, former Barcelona's Romario, Chilean star Zamorano , former Tianjin Yu Genwei, Milan's Sheva, Dida , Costa Kuta, Cafu , Sedov , Juventus' Pierro, Chelsea , Cech, in addition, the tennis celebrity Becker, and Mirza, who is currently working, are also the spokespersons of LOTTO. Moreover, its price advantage is quite competitive compared with Adidas, Nike, etc.
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