Everything can Tiffany?
Editor's note:
At the end of last year, Patek Philippe launched a limited edition co-branded with Tiffany, 5711/1A-018, with a quotation of about 520,000 US dollars, causing huge waves in the industry. Some people ask, why did Patek Philippe cooperate with Tiffany to launch a joint model? But readers who are familiar with watch history should be familiar with it. Patek Philippe and Tiffany's collaboration began in the last century, and another watch brand that has sparked countless sparks with Tiffany is Rolex . Looking at today's auction market, there are certainly many sky-high prices for Patek Philippe and Rolex, but there are also styles that fail to sell or sell at lower than the estimated price. However, in the auction market, Rolex and Patek Philippe, there is a type of watch that has a particularly stable and good performance, that is, the dial has the style "Tiffany&Co." printed on it.
Tiffany
Tiffany
Today, for marketing purposes, cooperation and cooperation between brands is naturally an inescapable topic. Tiffany is a good player in the field of luxury goods who is well versed in marketing. No matter who they jointly sign with, if they are "Tiffany&Co.", they must be a "hot commodity" that is snatched. Today we will take this opportunity to sort out the co-branded models of Patek Philippe, Rolex and Tiffany in history. But in addition to this, Tiffany is everywhere in other fields, and there is a feeling that everything can be "Tiffany&Co."
Patek Philippe x Tiffany co-branded model
Tiffany in the era of pocket watches, the movement comes from Patek Philippe, and they are all first-class boutique . The Tiffany pocket watch with double-chasing needles and questions about these complex functions has witnessed the cooperation between the two parties and also achieved Tiffany's status in North America. By the last century, the famous collector Henry Graves Jr.), his Patek Philippe collection actually came from Tiffany's needle threading. It can be said that without Tiffany, Patek Philippe's success in North America would definitely be discounted. Considering the weight of the North American market in the world's luxury market, Tiffany actually achieved Patek Philippe's global position.
Early Tiffany pocket watch
In the past 20 years, Patek Philippe Tiffany's co-branded models have been as always, with heavyweight works.
Co-branded model Ref of Patek Philippe and Tiffany. 5150G
*At the Fuyis Hong Kong auction in May 2021, the final transaction price of a 5150R of a red gold was
Gondolo Women's Series 4987G-001 and 4987G-010 were launched in 2012 to celebrate the fifth anniversary of the opening of the Tiffany Patek Philippe store on Fifth Avenue, New York. This jeweler's temperament is the most in line with Tiffany's jewellery. It can be said that it truly represents Tiffany's jewellery spirit and is extremely wealthy.
Patek Philippe and Tiffany co-branded model Ref. 4987G-001 & 4987G-010
*Sotheby's Hong Kong market in 2017, the final transaction price of a 4987G-010 is
The 5396G-012 co-branded model launched this year is limited to 100 pieces, using Breguet characters and luminous pointer. It is the most eye-catching co-branded model in the past 10 years. It has no suspense to bring surprises to collectors in the future.
Patek Philippe and Tiffany jointly signed Ref. 5396G-012
*In 2019, at the fuyis Geneva auction, the final transaction price of a 5396G was
Then it is the end of 2021 this 5711/1A-018. Not to mention the uproar caused in the circle, this watch can be called an epic textbook with cooperative products. In the past, Patek Philippe also had Nautilus, a model that cooperated with Tiffany. Like other watches, it only had the word "Tiffany&Co." on the disk. But this 5711/1A-018 is different. When Patek Philippe's popular chicken is covered with the most "eye-explosive" Tiffany blue "coat", all traffic can only be overshadowed. Obviously, this is not just a kind of satisfaction of "self-owned". Its rare but recognizable appearance is destined to be a symbol of identity, which is a condition that other double-signature models do not have.
Patek Philippe Tiffany Nautilus 5711 first watch owner Jay-Z
This year's Super Bowl, James also took the
Also owned by this "lucky" Leonardo
*2021 Fuyisi New York auction, the final transaction price was
Patek Philippe x Tiffany co-branded
As for what the next joint model will look like, I personally estimate that I will take turns to launch works that take into account the vitality and newcomers of the younger generation, as well as complex functional models that show the ultimate traditional watchmaking process. Trends and classics go hand in hand. Of course, there is a hot and exciting record auction that can't be suppressed. You all know.
Rolex x Tiffany co-branded model
Patek Philippe's cooperation with Tiffany can be traced back to 1851, and Rolex and Tiffany's cooperation was much later, starting in the 1950s. However, although the history is relatively short, the co-branded model between Watch King and Tiffany is also a popular among the market.
In terms of this, the earliest batch of Rolex Tiffany co-branded dials of were all completed in the Tiffany flagship store in New York. It is different from the later co-branded models - that is, Rolex's Geneva factory was directly handled, so the early co-branded models were even more rare because of this reason. Of course, since Rolex no longer manufactures joint model discs and no longer provides joint model after-sales service, the cooperation between the two parties came to an end.
Rolex and Tiffany co-branded model Air Ball Ref.5500
Tiffany and Rolex co-branded model almost covers all popular models of Rolex. There are about 10 types in theory. The most common ones in the early days were the Oyster Perpetual model, and the Day-Date co-branded model, with the common ones 1803 and 18038.I believe everyone is familiar with the 124,300, the official website price is 46,000, but the premium is actually exceeded 200,000. The popular Green Water Ghost seems much more "friendly" than the people.
Rolex and Tiffany's co-branded model datejust
week log model (Day-Date) itself is a series of customized models that are emerging in an endless stream. Many of the customized models of Middle East Haoke are based on Day-Date. As a popular Rolex style, Datejust is naturally also a popular co-branded model. In the early 1601, to the 16220 in the 1990s, and 16030, many of the co-branded models represented by the old friends started with these series.
Rolex and Tiffany's co-branded weekly log model Ref.18038
Explorer's 1016 and 14270, the 1655 and 16570 among the Explorer's II have been jointly launched, especially the 16570 co-branded model. Shortly after the launch, the cooperation between Tiffany and Rolex came to an end, so as the last one before the curtain call, it has also become one of the popular collections.
Rolex and Tiffany's co-branded Explorer Type Ref.1016
Rolex and Tiffany's co-branded Explorer Type Ref.14270
Rolex and Tiffany's co-branded Explorer Type II Ref.16570
Greenwich-type 1675 was mass-produced from 1959 to 1980. It was one of the few top hits in Rolex for more than 20 years. It was also one of the symbols of the watchmaking industry in the 20th century. There were countless imitators and I would talk about it separately in the future. The 1675 Tiffany co-branded model is of course also a collection of goods. As for the Greenwich II, the 16760 and 16710 models are still available in co-branded models. As for Ditona, the 6239 joint model is familiar to every Rolex player. Paul Newman has another Tiffany blessing, and it is all about details, let alone such details that make people illuminate their eyes.
Rolex and Tiffany's co-branded Greenwich model Ref.1675
Rolex and Tiffany's co-branded Greenwich model II Ref.16710
Rolex and Tiffany's co-branded Greenwich model II Ref.16710
Rolex and Tiffany's co-branded model Ref.6239 Paul Newmandytona
submarine co-branded models have 1680, 5513 and 5512, especially 5512, which are popular styles that have been mass-produced for 20 years from 1959 to 1979. It is no surprise that the co-branded models are launched, and it is a powerful tool to attract money. After talking about so many joint models, whether for collectors or friends who are ready to buy, the price is the most concerned. Over the years, joint models have never disappointed. Originally, Rolex is a hard product, and the joint models are even more exciting ( more silver ) That’s it.
Rolex and Tiffany co-branded submarine Ref.1680
The dazzling variety of Rolex co-branded models in the last century are also popular among counterfeits. One reason is that the dials of Rolex co-branded models are not all from Rolex watch factory, so there is no unified standard. For example, the early co-branded models with Tiffany are the watches. The plate comes from Tiffany himself, and even Tiffany's different stores; another reason is that all Rolex styles have joint models, so there are many joint models. There are currently no authoritative joint models on the market, which depends entirely on the skills and accumulation of watch friends. Therefore, when you see the joint Rolex style, you must suppress your excitement and do some homework. Although the tuition fee may not be high, taking medicine is ultimately a matter of affecting your mood.
And although the joint model is a strong alliance between the two major brands, it may not necessarily have the effect of 1+1>2. Tiffany once had a joint model with Girard-Perrene , and the transaction price of this watch was a bit bleak, only $2,160 in 2010.
Grassipelas and Tiffany co-branded model
However, whether the above is a cooperative joint model between Tiffany, Patek Philippe or Rolex, it is very important for everyone to understand the intimate relationship between Tiffany as a dealer and watch manufacturer, and most works are actually just adding a "Tiffany&Co." logo to the dial. Moreover, these watches are rare in number and are not something that ordinary people can own. Today, as a jewelry brand, Tiffany, especially with its iconic "Tiffany Blue" (Tiffany Blue, code #81D8D0), has absolute advantages in any brand's works. Maybe you can look at works in other fields.
Tiffany and fashion brand co-branded
The most famous in the past two years is the joint basketball launched in cooperation with basketball brand Spalding. It is limited to 200 pieces and also uses the iconic Tiffany blue sphere color, which is also hyped up.
As the manufacturer of the NBA trophy, it was announced not long ago that it would cooperate with the famous artist Daniel Arsham to jointly release another limited edition Tiffany basketball. The basketball uses the Daniel Arsham and Tiffany & Co. and Wilson brand logos, and the whole body uses the iconic Tiffany blue, and also has a relief pattern printed with the letter "A" in the name of Arsham Studios, while the word "C" symbolizes Cleveland Cavaliers .
Image from Zach Lu's Instagram 6.5 million US dollars to 5711A Tiffany Blue's first person
*Tiffany & Co. x Daniel Arsham x Wilson exclusive joint basketball is available in limited edition, priced at about
Since Tiffany was acquired by LVMH Group, or in other words, since Alexandre Arnault, the second son of LVMH Group, who was born in the 1990s, took over Tiffany, the overall brand feels younger. The most obvious thing is that has successively collaborated with trendy brands and fashion industries . The common point of these joint names is that will no longer be as subtle as in the early cooperation with watch brands, but will penetrate Tiffany's blood into various circles and promote . After all, it's not difficult for Tiffany, just show a color.
Last year, Tiffany and Supreme jointly released the joint jewelry
*Box Logo Tee was sold out as soon as it was released. It was about
In January this year, Tiffany and hip-hop singer Pharrell Williams jointly launched the joint sunglasses , the price is unknown.
For this I just want to say that the current brand collaboration is no longer an era of implicit, restrained, low-key and self-admiration in the past. For luxury brands like Tiffany, there is enough topic for anyone to join. Adding a logo will double the price and can attract attention and stand at the forefront. Why not do it? Ordinary people may not be able to afford a double-signature watch worth hundreds of thousands of yuan, but the joint brand name for a few thousand yuan is just a matter of spending money to have fun. After all, the bright logo + color and visual impact MAX. As the saying goes, Everyone knows Rolex, and everything can be Tiffany.
(all pictures in the article come from the Internet)
One-title talent
People in the market call the watch Daniel Wu , who has practiced the stall, sold watches, wandered around the world, and likes to discuss with watch friends from all over the world, tear each other with unscrupulous businessmen, and can write jokes at will, with rich connotations, you know.
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