As we all know, Apple recently launched a Double 11 promotion, and the official gave the price reduction discount for the Phone 14 series for the first time, which attracted the attention and participation of many users. The iPhone 14 series has also experienced a shortage of supply again. The out-of-stock models are still concentrated in the Pro version. Even if you buy it at the original price on the official website, you have to wait for about 1 month of delivery, which puzzles many netizens: Is the iPhone 14 Pro really so popular? Now, Apple has officially responded to this question.
On November 6, US time, Apple issued a statement saying that due to the impact of the epidemic, the production capacity of Foxconn's Zhengzhou factory has been significantly reduced recently. Affected by this, the shipments of iPhone 14Pro and iPhone 14ProMax are lower than expected, and customers also need to wait longer to receive new products. Regarding this issue, Apple is working closely with suppliers to restore normal production levels as soon as possible while also ensuring the health and safety of every worker.
In other words, the shortage of production capacity of iPhone 14Pro, which has been on the market for 2 months, is still in short supply and insufficient production capacity. The main reason for the insufficient production capacity of Foxconn is the impact of the epidemic.
In order to alleviate the production capacity problem, the Foxconn Zhengzhou factory issued a pre-recruitment announcement on November 7. Foxconn iDPBG Zhengzhou recruitment WeChat public account stated that the pre-recruitment salary is calculated in hours and the hourly wage is 30 yuan. At the same time, in order to encourage old employees to return to the factory, those who resign from October 10 to November 5 will be given a one-time care subsidy of 500 yuan after returning to the factory.
Objectively speaking, more than 80% of Apple's global iPhone production originated from China, among which the Foxconn factory in Zhengzhou undertakes about 80% of the iPhone 14 production capacity and more than 80% of the iPhone 14Pro production capacity. For Foxconn, Foxconn has undertaken more than 70% of Apple's mobile phone production capacity worldwide, which has also affected the epidemic to reduce Foxconn's production capacity, which directly causes Apple's supply to fail to keep up with the market.
Obviously, the iPhone 14Pro is still in short supply and Foxconn needs to take the blame for this. Despite this, under the cover of the epidemic, the occurrence of this phenomenon is not man-controllable. It can be foreseen that in the case of large amounts of official stocks, the iPhone 14Pro model will continue the premium phenomenon in the third-party market, which is undoubtedly bad news for the wait-and-see parties.
In addition to production capacity issues, strong market demand is also a major reason for the insufficient supply of iPhone 14Pro models. As we all know, Apple has widened the configuration gap between the standard version of the iPhone 14 and the Pro version. The standard version still uses the previous generation of styling, chips and multiple configurations. The Pro version adopts new screen, chips, images and other configurations, which has attracted more users to order the Pro version, while the standard version model has been sold out.
iPhone 14Pro core is equipped with the latest A16 bionic chip, with an overall performance improvement of about 15%. It adopts a high refresh screen equipped with a "spiritual island" structure. The image upgrade is equipped with a 48-megapixel main camera. The body uses a matte glass back cover + stainless steel midframe. Combined with strong battery life, it can bring users an excellent user experience.
Overall, the global mobile phone market is generally in a sluggish state today, but it is rare that the iPhone 14 series still has strong sales performance, and the Pro model is the key. However, the production capacity of the iPhone 14 Pro version has been affected. Although the Foxconn factory has to take the blame for this, insufficient production capacity will directly affect the sales of the iPhone 14 series. For Apple, accelerating the recovery of normal production capacity is the top priority, after all, it is hard to cook without rice.