Finally, the North American film market has come out of a downturn, and of course it is still a comic adaptation of superhero blockbusters. In this way, the North American weekend box office also ended the dilemma of the market being below $100 million for 12 consecutive weeks.
Last weekend, the DC comic "Shazam" series derivative work "Black Adam" produced by Warner Bros. Pictures won $67 million in 4,402 theaters in North America, which was better than expected and better than the 2019 " Thunder Shazam ! 》's $53 million painting opening box office. Driven by "Black Adam", the total box office revenue over the weekend reached US$113 million, an increase of 48% month-on-month, which made the theater industry taste the joy of suffering and sweetness.
"Black Adam" poster
As a villain in the DC comic "Shazam" series, Black Adam cannot be regarded as a very influential IP among the young Americans. Fortunately, the film's starring "The Rock" Johnson has become one of the most popular box office stars in Hollywood over the years. This time, he finally entered the comic-adapted movie universe , which is a popular one. In addition, North American audiences have not seen big productions under the big screen for months, and the box office rise of "Black Adam" is not surprising. However, the production cost of this film is as high as US$200 million, and coupled with the huge promotion and distribution costs, there is still a lot of pressure to face in Warner . At present, the film's overseas box office has reached US$73 million, and it is expected to enter mainland Chinese theaters next month.
"Thunder Shazam" back then! 》, although it has a 90% positive review on the film review website " Rotten Tomato ", which is highly popular among professional film critics, but due to the general popularity of IP itself and the consistent decline of DC comic-adapted works, it finally only won US$140 million in North American box office. With the box office rise in overseas markets, it can eventually turn losses into profits.
The difference between the scores of film critics and audiences on the film review website "Rotted Tomato"
In comparison, "Black Adam" was collectively criticized by film critics as soon as it was released. The scores of "Rotted Tomato" are currently only 39% positive, which is basically the same as " Justice League ", which was criticized in 2017. Many film critics believe that the fighting scenes of the film are still acceptable, but the literary scenes are too sloppy, and many plots are not explained clearly, and the emotional lines of the characters have become the background. In short, they can be summarized in the word "chaotic". It is another disappointing work by Jaume Collet-Serra, director of " Orphans Resentment ". However, the audience is quite acknowledging "Black Adam", and the praise of "Rotten Tomatoes" reached 90%, giving "Black Adam" a lot of support for the subsequent box office.
Universal Pictures' "Ticket to Paradise" was released at the same time as "Black Adam". What I'm interested in is that the types of films are completely different and the audience targeted is also very different. The film, starring George Clooney and Julia Roberts, tells the happy story of a divorced couple joining forces to prevent their daughter from getting married in a flash. The production cost is $60 million.
"Tickets for Paradise" poster
Based on the various uncertainties in the North American film market, Universal Pictures decided to let the film be released in Australia, the United Kingdom and other places in September, and will not return to the United States for release on October 21 more than a month later. As a result, the film received a box office of 16.34 million US dollars in 3,543 theaters. In addition, the film had previously received a box office of nearly 100 million US dollars in overseas regions, I believe there is no problem of losing money.
Although "Tickets for Paradise" has a bad reputation and the praise of "Rotten Tomatoes" is only 56%, overall, Universal Pictures' courage is still worthy of appreciation. Romantic romance films that target middle-aged and elderly viewers are becoming less and less popular in Hollywood today, let alone sticking to streaming media, but must be released on the big screen.
However, if the American film market wants to fully recover, it needs more new films of different types, and the hungry theater chains are also hoping that major Hollywood film companies will dare to make such a decision.Because a single super blockbuster can only provide timely help. If you want to continue to operate it in a healthy manner for a long time, you still have to rely on a blooming flower. Otherwise, the audience will only stay away from traditional theaters and fully embrace the embrace of streaming media.
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