China News Network Client, Beijing, July 13 (Reporter Yuan Xiuyue) After experiencing a long period of downturn, the overseas film market has finally ushered in a recovery in the summer. Previously, " Silent Land 2" and " Fast and Furious 9" were the box office hits. Recently, the new Marvel film " Black Widow " also broke the box office record of North America's paintings during the epidemic.
When will the global film market recover to pre-epidemic levels? What other blockbuster movies can you see in 2021?
"Black Widow" poster
"Black Widow" has a record box office
As the first Marvel movie released in the past two years after "Avengers 4: Endgame" and "Spider-Man: Far From Home", "Black Widow" has attracted much attention from fans. Affected by the epidemic, this female hero movie starring Scarlett Johnson has been postponed for release many times.
On July 9, the film finally met the audience. According to foreign media reports, the box office of "Black Widow" in North America reached 80 million US dollars on its first weekend of release, breaking the box office record of North America during the epidemic. Outside North America, the film earned $78 million in box office revenue. It is worth mentioning that the film is also launched on the Disney+ streaming platform at the same time. According to the figures released by Disney, the film's streaming revenue reached US$60 million, increasing the film's global box office revenue to US$215 million.
"Black Widow" was originally scheduled to premiere in 2020, and the postponement for one year has attracted the audience's appetite. On the comment website " Rotten Tomatoes ", the film has 341 reviews from the film, which received 81% ratings and more than 5,000 viewers gave 92% ratings. Meanwhile, the film received a "A-" rating on the comment website "CinemaScore". But on Douban, the film score is only 6.6 points.
Screenshot
However, a Marvel blockbuster like "Black Widow" is still a great stimulus for the overseas film market. Some foreign media believe that "Black Widow" marks a huge victory in the theater. During the pandemic, theaters have been working hard to recover from massive closures and capacity constraints, which have led to a significant reduction in their operations. And this movie is worth noting because it shows that even if it is played on streaming platforms at the same time, the movie can bring stable box office revenue.
In a statement from Disney, it mentioned: "Black Widow's strong performance this weekend confirms our flexible distribution strategy to let the series be released in theaters for a real movie experience. As global concerns about the epidemic continue to exist, we offer options for consumers who like to watch it at Disney+ at home."
Of course, some analysts believe that not all movies can replicate the results of Marvel movies. And if all theaters are open, the film's box office numbers could be higher without the option of streaming .
"Black Widow" poster
Summer movies drive the film market to rebound? The release of the summer blockbusters in
has brought hope of rebound in the film market. In April this year, " Godzilla vs. King Kong " broke many North American weekend box office records during the epidemic and became the most popular Hollywood movie during the epidemic.
enters June, "Silent Land 2" and "Fast and Furious 9" break records one after another. "Silent Land 2" is the first film in the North American market to have a box office of over 100 million (US$150 million) during the epidemic. The current global box office of the film is US$279 million. The film was not very outstanding when it was released in the country, with a final box office of 249 million yuan, slightly higher than the first one.
"Silent Land 2" poster
Soon, this record was broken by "Fast and Furious 9". The film's first weekend box office reached 70 million US dollars in North America, which is also the highest record in North America's weekend box office after "Star Wars: The Rise of Skywalker" in December 2019. The film's current box office in North America has reached 141 million US dollars. Although "Fast and Furious 9" has a low rating, it is still very popular in the international market. Its box office outside the North American market exceeded US$400 million, and its global total box office reached US$541.8 million. When the film was released in the country, although it was not as good as in previous years, it also earned 1.392 billion yuan in box office revenue.
"Fast and Furious 9" poster
"Black Widow" hit a new box office, but some analysts believe that the box office is still in the recovery stage, and some parts of North America are far from reaching normal levels.Audiences aged 35 and older are unlikely to return to the cinema, while some parents are reluctant to let unvaccinated children go to the movies.
In addition, due to the impact of the epidemic, many cinemas in India, Australia, and some countries in Southeast Asia and Latin America are still closed, which also makes the recovery of the global film market even more complicated.
PwC report screenshot
PwC 's latest report "Global Entertainment and Media Outlook" also mentioned the recovery of cinemas. The report expects global box office revenue to rebound significantly in 2022. It is expected that by 2023, global box office revenue can return to the level of 2018 and exceed the revenue level in 2019 in 2024.
"007: No time to die" poster
2021 blockbuster blowout in the second half of 2021?
Some industry insiders analyzed that box office expectations throughout the summer should ease, because more stable movies will be released in the fall, especially those movies exclusive to theaters.
After "Black Widow", Marvel will also launch a number of heroic movies, such as " Shangqi and Ten Rings Legend " starring Tony Leung and Michelle Yeoh . The film will be released in North America on September 3, but the film has caused great controversy on the Internet. In addition, there is " Venom 2", which will be released in North America on September 24.
" Matrix 4" poster
Disney will also launch a new film " Jungle Waiting " on July 30. The superhero movie "X Task Force: All Staff Assembly" jointly created by Warner and DC will be released in North America on August 6.
There are also many blockbusters to meet the audience in the second half of the year, including "007: No Time to Die" and "" by Tom Cruise , "Top Gun 2: The Mavericks", as well as "Spider-Man: The Return of Heroes" and "The Matrix 4".
"Top Gun 2: The Mavericks" poster
For the domestic film market, the competition during the summer season is also fierce. Main theme blockbusters such as " Chinese Doctor ", "
" Changjin Lake " poster
There are also many domestic blockbusters in the second half of 2021, such as "Changjin Lake" directed by Chen Kaige, Tsui Hark , Lin Chaoxian and other directors, Chen Sicheng , Huang Bo , sci-fi film " Mozart in outer space ", as well as " The Trilogy of the Gods " and "Infinite Depth".
With the explosion of top blockbusters and the gradual stabilization of the epidemic, the film market may enter the fast lane of recovery. (End)
Source: China News Network
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