Among them, medical services are more accepted by the market and consumers because they are more down-to-earth, such as oral health. Health awareness is increasing, and a new wave of consumption is approaching, and people pay more and more attention to oral health.

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Medicine is definitely a special track with both consumption and technology attributes.

Among them, medical services are more accepted by the market and consumers because they are more down-to-earth, such as oral health.

Health awareness has been enhanced, and a new wave of consumption is approaching, and people pay more and more attention to oral health. In addition, a large number of people born in the 1990s and 2000s began to attack the beauty of their teeth. With the words "Your teeth are so white and neat", you suddenly became happy when you heard it. There is no doubt that this is the inevitable result of the current prevalence of the "appearance economy". Statistics of the

Forward-looking Industry Research Institute show that as early as 2019, the size of my country's oral medical market reached 103.5 billion yuan, officially breaking the 100 billion mark, and the compound growth rate reached 16.12%. At the same time, the quota of the US market was 822.8 billion, 8 times that of China.

In the era of "appearance economy", oral health and teeth aesthetics have attracted more and more young consumers' attention. A report pointed out that planting and orthodontics are two gold mines in the oral industry, with a potential market size of 200 billion yuan.

In the dental clinic that starts at 10,000 yuan, the first batch of young people have gone bankrupt due to dental care.

One mouthful of good teeth is white and white. The market of 100 billion

There are three major branches in the subdivision of oral economy, one is implantation, the second is orthodontics, and the third is pediatrics. The "Others" category includes teeth cleaning, whitening, tooth filling, etc.

China's oral medical industry can generally be divided into orthodontics, restoratives, implants, children's oral, maxillofacial surgery outpatient clinics, etc. Although different hospitals have different categories of departments, they generally show a general trend of gradually subdividing professional departments.

iMedia Consulting data shows that from 2013 to 2019, the number of in urban and rural China's urban and rural stomatology hospitals has continued to rise.

In 2019, the number of urban oral hospitals reached 666, an increase of 11.93% year-on-year; while the number of rural oral hospitals was 219, an increase of 14.66% year-on-year.

According to this trend and overall scale, based on the public's basic needs, the future will inevitably be an era where more emphasis on medical and health care is paid attention to, and the number and development scale of China's dental hospitals are expected to further expand.

So how is the oral health care situation of Chinese residents? What big market can this be in the future?

"The Third Epidemiological Survey Report on Oral Diseases" shows that the national oral prevalence rate is as high as 97.6%, and only 0.22% meet the oral health standards.

. According to the fourth national epidemiological survey on oral health released in 2017, according to the WHO standard, Chinese children's dental caries are at a low level in the world, and the average number of dental caries in 12-year-old children is 0.86.

In addition, periodontal health needs to be improved in middle-aged people. The survey found that among residents aged 35-44, the detection rate of calculus in the oral cavity was 96.7%, and the detection rate of gingival bleeding was 87.4%. In addition, tooth sensitivity, tone, tooth stains, and plaque constitute the most common oral problems faced by Chinese people.

Residents need to further improve their oral health care awareness, develop good habits, regularly check oral examinations, and clean teeth in a timely manner.

According to the data from iMedia Consulting in 2021, 90.49% of consumers will check their oral health regularly in 2021, and the oral market can still be divided into a big cake. The large-scale market for

The dental dentistry has also promoted the explosive rise of private dental hospitals. The scale of private medical institutions in China has been expanding, reaching 23,524.

According to iMedia Consulting data, the top 10 brands of Chinese chain private dental institutions are shown in the table below:

From the perspective of classification, my country's dental medical institutions can be roughly divided into three categories: comprehensive hospitals including dental departments, dental specialty hospitals and dental clinics.

In 2019, 88% of all categories were dental clinics, 11% were dental clinics, and only 1% were dental hospitals.

. Judging from the number of patients, 50% of people will choose the Dental Department of a general hospital, so when you go to the Dental Department of a general hospital, you will find that they are often overcrowded and cannot get a number.

The operating models of different types of dentistry hospitals in China are also different. Non-profit comprehensive hospitals are mainly large dentistry hospitals and dentistry departments of comprehensive hospitals. The operating entities of chain outpatient clinics are generally chain clinics of major oral brands, and the operating entities of chain outpatient clinics + hospitals are profitable dentistry hospitals + branches, and finally the operating entities of individual oral clinics are generally individual oral clinics.

The improvement of oral consumption is a direct reflection of the improvement of people's living standards.

In 2021, the public's emphasis on oral cavity has further increased. From 2020 to 2021, more than 90% of residents have received oral services or regular oral health examinations, and more importantly, 43.56% have received oral beauty consumption.

Judging from the portraits of Chinese oral medical consumers in 2021, consumers are mainly young people with high education.

Most consumers will still choose chain dental hospitals, specialized hospitals and public hospitals, authoritative dental medical institutions with better qualifications.

From the perspective of the factors that Chinese consumers choose oral medical institutions, 61.04% of consumers value the medical environment and equipment the most, followed by doctor qualifications (57.36%) and service attitudes (43.56%), which shows that improving the quality of medical services is the key to oral medical institutions improving their hard power.

With the rapid development of the Internet, the medical market related to people's livelihood has also developed early in the development of the Internet medical app. Different apps have different functions, including the most commonly used online consultation categories (such as Dingxiang Doctor ), appointment registration categories (such as Health 160), and subdivided humanized functional apps such as self-testing of diseases (such as self-testing of medication), and health management (such as keep) to facilitate consumers' lives and reduce on-site medical pressure.

Consumption upgrade Oral medical treatment 10 billion blue ocean

After the public's basic health meets the public's teeth, more and more consumers have begun to shift their focus to teeth whitening.

The "three horses" formed by "tooth cleaning + filling + teeth whitening" will inevitably be the main growth point of the oral industry in the future.

In addition, orthodontics with dental and medical attributes must be a golden track, which is also attributed to a small business in that year - angel .

In June this year, they were the first stock in the orthodontics track to land on , and their IPO soared on the first day of listing, quickly igniting investors' enthusiasm for investment.

raised more than 10 billion yuan in ten years, and capital has helped chain expansion.

The demand for oral medical care is continuing to increase, and public hospitals have limited resources, and registration is usually difficult to find, and supply exceeds demand.

In order to solve this problem, the country has frequently introduced policies to encourage capital to enter the oral field in recent years. In 2017 alone, there were 5 financings of more than US$50 million, and at the same time, practicing physicians allowed more practice, etc., which jointly helped the growth of the number of private oral medical institutions in China. Private oral institutions that can keep up with the quality may become the choice of more people in the future.

In the first half of 2021, major capitals also frequently invested in the oral track. Tianyancha data shows that as of June 25, the oral track has raised 26 financings, with an amount of 2.914 billion yuan, ranking second among the data in the past decade, and it is very likely to win.

"2020 China Dental Medical Industry Report" shows that China's oral industry consumption growth rate ranks first in the world, with a growth rate of 6 times that of the United States, and the number of oral specialist institutions maintains a growth rate of more than 20%.

New Third Board Pharmaceuticals sector in the first half of the year has increased significantly.

Since 2021, the pharmaceutical sector has had a good market in the A-share market, and sub-sectors such as medical services and medical beauty have also maintained a high prosperity.

In addition, there are currently 202 pharmaceutical companies with transactions in the secondary market on the New Third Board, and half of them have achieved stock prices since 2021, and related medical institutions such as oral and plastic surgery have increased considerable.

Driven by capital, large chains have begun to deploy in second- and third-tier cities, preparing to take the lead in seizing the market and talents; a large number of dentists have also joined the army of multi-point practice and entrepreneurship under the agitation of policies.

digital oral cavity has gradually matured.

digital technology has a very important impact on the oral cavity, making oral medicine a step forward to minimally invasive, precise, efficient, automatic and comfortable, becoming one of the important development directions of oral medicine.

From a technical perspective, the maturity of oral scanning, CBCT (i.e., conical beam CT with lower ray quantity) and 3D printing technology have laid the foundation for the development of digital oral cavity. Among them, 3D printing technology can quickly and accurately process and manufacture various customized dental molds, and the finished products can be delivered directly to the doctor for use.

million market why can’t unicorns come out of the market?

Compared with European and American countries, although Chinese consumers attach more importance to oral issues, they are still weaker.

Oral medical services track has the dual attributes of treatment and beauty, benefiting from the high prevalence of oral diseases, diagnosis and treatment rates, and the improvement of public consumption levels to pay attention to oral problems.

capital market is also very active, and many chain brands have received large amounts of financing in the past three years.

oral medical track is known as the golden track, but compared with the hot investment and financing situation, the average profit level of oral services does not correspond to huge profits, and the industry's profit margin is averaged between 10% and 15%.

However, the chain rate of the entire oral medical service market is still very low, and it is difficult for oral brands to grow in scale. Even the top brands are mainly based on the regional market. Baibo Oral, which has the largest number of chains, only 213 stores, and the brand proportion does not exceed 5%. No one poses a threat to anyone. The biggest competitor may still be yourself.

So it goes without saying why the oral medical market, which is called the Golden Track, does not have an absolutely leading brand.

So far, I believe that the pattern of the oral market in the future will be brand-led, and the development of chain business models, and small-scale and large-scale are the oral industry development models that conform to my country's national conditions. A nationwide brand that is deeply rooted in the hearts of the people will surely come into being.

What the medical industry needs to do is of course further integrate digital technology into the oral medical industry, so that patients can experience a more comfortable treatment environment, and at the same time, they must control medical risks and improve medical quality.

So, based on these, the specific future development direction of the industry may be mainly the following aspects:

high-value medical consumables. Safe and guaranteed medical consumables are the first step to improving medical quality, which is also accumulating reputation for oneself, and the profits brought by repeat customers cannot be ignored.

attaches importance to the incremental market. A sharp sense of business is crucial to discovering potential market share that may be stimulated, and it is also the future of industry development.

In recent years, the functional food industry has developed rapidly and the market has become more and more divided. Especially the food track for oral health has quietly emerged, and the industry's incremental potential has been continuously released. In addition, China's upcoming population aging will further promote the development of the oral industry.

innovative product. WonderLab oral probiotics and Chigenyi Aiya Probiotic Chewable Tablets have ushered in the era of microbial care for oral care.

"Golden Eye Silver Teeth Copper Bone", under the appearance economy, the scale of the trillion-dollar dental market is promising in the future, and the track is ushering in a big explosion. Major dental brands should improve their competitive strength and show off their style on the track.