Editor's note: On July 15, the Hangzhou Health Commission made a notice on the death of Internet celebrity liposuction infection. After evaluation by medical experts, this is a medical malpractice. The beauty hospitals that Internet celebrities perform medical beauty surgery have faults such as lack of awareness before surgery, improper operation during surgery, and untimely observation and handling after surgery. It was also these faults of the beauty salon that led to the death of the patient in the end.
This seems to be an extreme case on the surface, but in fact it reflects the current chaos in medical beauty . In recent years, the medical beauty craze has become increasingly fierce, with a broad market and unlimited potential, just like a new generation of popular economy, but it is mixed with mud and sand, which has also exposed many hidden dangers - related institutions lack qualifications, excessive marketing, and insufficient capabilities. We have made a special in-depth summary for this, and conducted a comprehensive physical examination for this emerging industry:
sounds the alarm bell, urges to alert
strong supervision, and strictly deals with
to push it to get on track as soon as possible
is here, and the climax of plastic surgery is coming.
Now, more and more college and middle school graduates choose to have double eyelids and orthodontics as a "beautiful" gift to enter a new stage of life. According to iResearch Consulting data, in 2020, medical beauty consumers under the age of 30 accounted for nearly 40%, and under the age of 35 accounted for more than 70%, and the trend of younger age is obvious.
More and more people are keen on plastic surgery, reflecting the changing social mentality. Do you want plastic surgery? This was once a question that was ashamed to answer and deliberately avoided. Now people's self-awareness is awakening, and concepts such as "pleasing oneself to consume" and "appearance is justice" affect the public's aesthetics.
Although the praise and criticism are mixed, the whole society's tolerance for this phenomenon is increasing day by day, and even male medical beauty users are increasing rapidly. There is a joke that says, "The best friendship is to become beautiful with you, rather than letting you drink more water, but doing medical beauty secretly by yourself."
. If you believe that a better appearance has better opportunities and income in the workplace, and a higher success rate in marriage and love, there is a "beauty premium", otherwise there will be a "ugly fine", and then it is reasonable to pay for "beauty". From "luxury goods" to "fast consumer goods", from "niche consumption" to "mass consumption", medical beauty has become the "hand of God" between appearance and success.
From the beginning "no need" to the slow "want to try", from the first time to the "addiction", more and more people are evolving from medical beauty novices to medical beauty masters, and the medical beauty market has become the fourth largest service industry after real estate, automobiles, and tourism.
The popularity of medical beauty is inseparable from the fuel of consumerism and marketing rhetoric. With the emergence of elements of the era such as short videos, internet celebrities, anchors, and circle of friends, elf ears, smiling lips, virgin face, A4 waist, and comic legs are blooming, and amazing rewards and incomes are stimulating consumers' demand.
At the same time, China's huge medical beauty market attracted all kinds of merchants and investors to come one after another. "Anti-aging" and "plastic surgery make the world more fair", "rather than grape acid , it is better to hyaluronic acid " and other artificial aesthetic concepts hit the hearts of consumers and aggravated the "appearance anxiety" of young people. Today's medical beauty hopes to accurately divide every inch of the skin of consumers.
As long as you are anxious about your appearance, the concepts of medical beauty plastic surgery will emerge one after another. In order to perform nerve blockade on the calf with "comic legs", remove two ribs for "A4 waist", and inject bone cement into the skull for "high skull top"... Everything is too much, and the "whole circle" is seriously inward. Some young people are carrying out "super-level consumption" on the road to "Yan Nu".
However, the mixed medical beauty industry does not match the upgrade of people's demand. There are common problems such as unlicensed employment, fraud of drug and device, business beyond scope, and false marketing. Once the operation is not done well, many people will be pushed to the huge risk of irreversible appearance.
The reason why various medical beauty marketing techniques are effective and have been tried and tested is that there are always people who narrowly believe that through beauty, success can be quantified more quickly. Unsuccessfulness lies in not being beautiful enough. The solutions to growth anxiety and intra-volume competition are simplified into one move and another. Those who are not good-looking want to become better, and those who are good-looking want to become better.Under the appearance economy, beauty has become priceable, labeled and standardized, which runs contrary to the basic connotation of beauty, the subjective diversity.
Beauty in different eras has different definitions. Some people like to have "slim waist", some people like to have "fat in the ring", some people like to have "Internet celebrity faces", and some people are "aesthetic fatigue" about this. Appearance depends not only on the face, but also on the connotation.
The ancients said, "A man of poetry and literature are naturally elegant." Coco Chanel said, "A face at the age of twenty is born, and a face at the age of thirty is carved by life, but a face at the age of fifty is chosen by oneself." High appearance has never been just one standard. It is a diverse integration, not a deformed aesthetic, at the cost of health.
Of course, loving beauty is human nature, and medical beauty is not a disaster. We believe that many people understand the principle that people cannot judge by their appearance, but people cannot consciously get rid of the psychological effect of "looking at faces". Nature needs appropriate guidance. As a beauty seeker, you are more rational and moderate in medical beauty plastic surgery, have more information, and have a more comprehensive grasp of risks.
At present, my country's medical beauty industry is developing rapidly, and many medical beauty plastic surgery projects are moving towards maturity and standardization. Compared with the strict ban on some irrational and non-compliant medical beauty chaos, creating high-quality medical beauty supply is also a key way out.
Source: CCTV
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