The above are a few star flash events selected by the editor. As brand marketing in the traffic era, how brands can chase stars to produce a 1+1>2 effect? ​​I believe this is the direction for all event friends in the future.

For fans

Nowadays brands are becoming more and more adept at doing things

Signed celebrity endorsement not just taking promotional photos and going through the motions

Often there are offline activities flashing, let icon come to the scene to interact and check in

In the past, star chasing is probably just watching dramas and watching concerts

is now far from satisfying the "private family"

This is for the trend of brand marketing

In recent years, scene-based

Create such a product experience exhibition and fan meeting

will be the norm of event planning

Where is your idol? Liu Haoran, Hua Chenyu, or Yu Shuxin. Come and look for it with the editor:

Liu Haoran, Li Jiaqi

Zuma Malong "Air Garden in a Bottle"

-April 4

Shangsheng No. 1262 Yan'an West Road, Shanghai Xinsu

British luxury perfume brand Jo Malone As a representative of British style, London Zu Malong has brought the new "Air Garden" series to Shanghai, and uses fragrance and art to present a sky garden that has been hidden for thousands of years.

Zumalong brand Chinese fragrance spokesperson Mr. Liu Haoran and well-known anchor Mr. Li Jiaqi came to the scene to check in.

Huachenyu

Li Ning "Rocket Launch Room"

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spokesperson Hua Chenyu appeared at Xingye Taikoo Hui with "Wushi" 5S fashion running shoes, transforming into a sunshine sports star in this blue rebound space, and personally experiencing the "supported rebound".

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Yu Shuxin

L'Oreal "Night Cat Rescue·Space Party"

htmlOn the evening of April 6, L'Oreal Paris joined hands with Tmall's little black box to launch the "Night Cat Rescue·Space Party"! Yu Shuxin, the spokesperson of L'Oreal Paris, was surprised to land in the space party and share with everyone the experience of "Night Cat" of "Xin", and publicly hiding an emergency rescue tool for the first time.

Wu Xuanyi, Song Yi, Jike Junyi

Versace Versace immersive limited-time store

-6-April 11

Versace An immersive limited-time store is opened in Shanghai Henglong Plaza, which echoes the ocean theme of Versace 2021 spring and summer series. Versace brand ambassadors Wu Xuanyi, Zhu Xingjie, Song Yi, Jike Junyi attended the event and experienced the dreamy beauty of the underwater world together against a dreamy pink background.

Zhou Dongyu, Lu Han, Zhou Ye

Ancestral Family Boucheron Limited-time experience space

html From March 25 to 29, the unique French high-end jewelry family Boucheron created a limited-time experience space in the first floor atrium of SKP in Beijing. A number of jewelry treasures were exhibited on site, and a variety of immersive interactions were combined to bring a new French lifestyle experience to the guests. Brand spokesperson Zhou Dongyu, singer and actor Lu Han, Fu Jing and actor Zhou Ye all visited the event to experience the unique and tasteful style experience of Bousselong.

Ni Ni

OPPO·Cosmic Mocha Cafe

-April 8

OPPO Cosmic Mocha Cafe opens in Hangzhou for a limited time.

event invited popular female star Ni Ni to serve as the first day manager of the coffee shop, and

made Find X3 Universe Mocha coffee for fans.

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Liu Yuxin and Duan Yihong

Chengdu Penfolds·Baofan Space

htmlOn April 6, the world-renowned wine brand Penfolds New California series held a Chinese market launch ceremony in Chengdu. The "Penfu.Extraordinary Space" tailored for Chengdu can make people deeply search for the world of art "number" hidden behind classic wines, and can also fully experience the extraordinary charm and artistic ingenuity behind Penfu numbers in an immersive interactive experience.

Penfold Greater China brand spokesperson Duan Yihong and Penfold Max brand ambassador Liu Yuxin came to the scene to grandly unveil the "Penfold·Extraordinary Space" in Chengdu and witness the launch of the Penfold California series in China.

Yu Menglong, Xie Keyin

Loro Piana "The Rare Walk" theme pop-up

htmlOn April 9, Loro Piana's "The Rare Walk" theme pop-up store grandly opened at IFS in Chengdu. Young actor Yu Menglong and singer Xie Keyin were invited to attend and appeared at the event to celebrate the unveiling.

The above are several star flash events selected by the editor. As brand marketing in the traffic era, how brands can chase stars to produce a 1+12 effect? ​​I believe this is the direction for all event partners in the future.

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