Reporter Xiahou Fengchao, Intern Chang Xiaowen In order to further consolidate the deep foundation for the integration and mutual learning between Jinan and Japan, and continuously expand economic and trade cooperation between Shandong Province and East Asia, especially with Japa

Reporter Xiahou Fengchao Intern Chang Xiaowen

In order to further consolidate the deep foundation for the integration and mutual learning between Jinan and Japan, and to continuously expand economic and trade cooperation between Shandong Province and East Asia, especially with Japan, the 2022 Japan (Shandong) Imported Commodity Expo opened at the Jinan International Convention and Exhibition Center on July 15.

2022 Japan (Shandong) Imported Products Expo is themed "Seize development opportunities and create a better future together". It has set up five major exhibition areas: medical and health care exhibition area, smart life exhibition area, fashion life exhibition area, cultural and creative exhibition area, and service trade exhibition area. The exhibition area is 30,000 square meters. It comprehensively displays various imported products in Japan, gathering 350 participating brands, and more than 220 participating companies, including Mitsubishi Commercial (China) Co., Ltd., Sumitomo Commercial (China) Co., Ltd., Omron Health and Medical (China) Co., Ltd., Tesco (Shanghai) Trading Co., Ltd., Ruisui Bank (China) Co., Ltd., Mitsubishi UFE Bank (China) Co., Ltd., All Japan Air Transport Co., Ltd. and 7-ELEVEn. This expo also invited 11 Japanese autonomous organizations in China, including the Shanghai Representative Office of Osaka Prefecture, the Beijing Revitalization Commune of Okinawa Prefecture (Japan), the Dalian Economic Office of Niigata Prefecture, the Dalian Representative Office of Iwatse Industrial Revitalization Center, the Shanghai Representative Office of Ibaraki Prefecture International Exchange Association and the Harbin Office of Yamagata Prefecture. The site of the

Expo was filled with a strong Japanese style. Japanese sake, handicrafts, cosmetics, medical and nursing products, smart home appliances, etc. all came to Jinan. The delicious, fun, beautiful and useful Japanese imported products were collected in one place, allowing consumers to enjoy the same consumption and services as Tokyo and Osaka at their doorstep. Omron's oxygen generator, bluefin tuna, Makoto Kamada cosmetics, "Hawafeng" wine cover and other Japanese specialty products are very popular. Thanks to the Shandong Province RCEP's "6-hour customs clearance" policy and the smooth opening of China-Japan "maritime expressways", the rapid customs clearance of fresh live tuna in Japan has been achieved. Sumitomo Commercial, a well-known Japanese company, brought the fresh bluefin tuna from Oita Prefecture to Shandong for the first time. The tuna dismantling show feasted the audience's eyes. The RCEP officially came into effect at the beginning of this year, bringing new major opportunities for Shandong and Jinan to deepen cooperation with Japan. This expo fully plays its role as a new platform for cooperation with Japan's international procurement, industrial technology, investment promotion and cultural exchanges.

In order to further amplify the driving effect of the exhibition, the exhibition will also hold a number of activities such as the Sino-Japanese Cooperation Medical Health Forum, Japan's Imported Products and Special Products Promotion Conference and the industry's special procurement precision matching meeting to promote exchanges and collisions between industries and help brands and buyers to accurately connect. A total of 3,258 registered buyers were registered at this expo, and it is estimated that there will be more than 6,000 professional buyers on site.

Jinan is increasingly becoming a fashion capital that leads the trend and is at the forefront. It has been successfully shortlisted for the first batch of national cultural and tourism consumption demonstration cities and was elected as the "City of East Asia Cultural" in 2022. Currently, the "Qingcheng Shopping" 2022 Jinan Consumption Season sponsored by the Jinan Municipal People's Government is in full swing. The Japan Imported Products Expo vigorously develops exhibition and exhibition consumption, gathers Japan's high-quality consumer goods resources, and strives to introduce more Japanese high-quality goods and services that meet the people's needs for a better life and leads the trend of consumption upgrading, help Jinan create an international consumption center city, further stimulate the momentum of consumption growth, and enhance the attractiveness and radiation of consumption in the provincial capital. At the same time, the expo will also give full play to the advantages of the platform, strengthen China-Japan economic and trade exchanges, actively promote economic and trade cooperation in a larger and wider field, promote the transformation and upgrading of China-Japan free trade, and promote the formation of a virtuous cycle on the basis of higher levels of opening up in Jinan City and Shandong Province.