Rockefeller is famous for its wealth, Ford is famous for its cars, Roosevelt is famous for its politics, and has the advantage of one person as three people, and has reached the peak of life in terms of wealth, automobiles, and politics. Under his leadership, he pushed the family that has inherited three generations to its peak, with family wealth ranked first in the country and also known as the "royal family". He is known as the true godfather of Italy - Gianni (Giovani Agnelli II). His family is the Agnelli family, which spans both the political and business circles of Italy and has always been regarded as a symbol of wealth and glory.
Giovanni Agnelli II
The first generation of the Agnelli family: Giovanni Agnelli
The rise of a family cannot be separated from the emergence of a great figure in the family. The Agnelli family is no exception. The great figure of this family is Giovanni Agnelli, the grandfather of Giovanni Agnelli II. In 1899, Giovanni retired from the army, but he was unwilling to do nothing from now on. At this moment, he found business opportunities from the new invention of "car". He believes that in the near future, cars will definitely become a means of transportation in the streets and alleys of Italy. He cultivated a fierce and vigorous style from the army, which made him unable to wait to turn this idea into reality. So he found a few friends who had done well in the past and told them about his thoughts. With his past friendship, eight friends generously agreed to start a car factory with him in the form of a shareholding.
Govanni Agnelli
Initially, the automobile factory could only produce twenty-four cars a year. Due to the improvement of business management, by 1906, the output had reached more than 1,000 units. Before fights with , Giovanni's automobile factory had begun to take shape and had a certain strong foundation. Giovanni was very satisfied, something he could not imagine at the time. He thought it would be good to maintain this. 's opportunity did not stop him. After , he met a key figure. This person not only gave him a broader space for development, but also gave him courage and courage. This person is Mussolini. After the two met, at Mussolini's instruction, Giovanni hired 30,000 workers at once and built a large number of trams, aircraft, cars, tractors and other arms for the government in the Turin factory in Italy. At this time, Giovanni's automobile factory became a military factory, and in the war, military factory is often the most profitable. Giovanni is no exception, making a big profit in this war.
Mussolini
This factory was the predecessor of Fiat Automobile Factory, one of the top ten automobile companies in the world. After the end of the World War, the expansion of strength, the growth of funds, the improvement of courage and the increase of courage allowed Giovanni to march into the international world and try to build his own business empire. Giovanni soon opened a Fiat branch in the United States. After seeing the business opportunities in the United States, he then invested in two American coal companies and shipbuilding companies. Capital and ambition will always complement each other and advance each other. With the increase in funds and the expansion of ambitions, Giovanni naturally would not stop expanding his business territory. Later, he participated in the restructuring of a private bank and bought shares in a newspaper.
Trucks produced by Fiat Factory
As the saying goes, having power and money is truly wealth, and having money or not is a local rich man. Giovanni naturally doesn't want to be just the image of a rich man in the eyes of others. He penetrated into politics with his intelligence and wealth. The rich family background undoubtedly made this move twice the result with half the effort. Coupled with his extraordinary relationship with Mussolini, Giovanni quickly gained considerable prestige in politics. In the business world, he intervenes in many industries such as automobiles, beverages, concrete, coal, air transportation, hydropower and energy, publishing, construction, football ( Juventus Club ). He was named "Prince of Italian Industrial". In politics, he received the Medal of the Italian Republic and was awarded the lifelong senator. From then on, the three words "Senator" became his synonym.
Juventus Stadium
People will always grow old, but the business empire created is still continuing, so we have to choose an heir. Although Giovanni's heart is not old, his gradual decline of his body is not controlled by human will. His son Eduardo became the most ideal candidate in his heart, and he also intends to let his son train in the business world. Unfortunately, however, Eduardo was unfortunately crashed while flying an seaplane . Losing his beloved son has a big blow to Giovanni, but he knows that choosing an heir cannot delay a day, which determines whether his business empire can continue. Giovanni made a bold decision, he did not look for heirs in the second generation, but jumped directly to the third generation to choose. Eventually, he chose his grandson, Gianni (Giovani Agnelli II).
Eduardo
The third generation of the Agnelli family: Gianni (Giovani Agnelli II)
Giovani chose his grandson Gianni, but it did not relieve him of his worries. Giovanni is very close to Mussolini, but his grandson Gianni joins the army to resist the Nazis. Giovanni once strongly opposed it for the sake of the family's interests and for the safety of his grandson. This powerful figure in the business and politics has no choice but to use his grandson. Two years later, with the fall of Mussolini and the Nazi regime was in jeopardy, Giovanni realized that his grandson's choice was correct. In 1945, when World War II ended, the peaceful world that everyone hoped for was about to come, and Giovanni's life was frozen at the age of 79. includes both a natural life span and a treacherous political situation.
When I was young, Gianni was with my grandfather Giovanni
Originally, after Giovanni left, everything would be taken over by the third generation of Gianni of the Agnelli family, but it was difficult for Gianni to take over whether it was individual or national. This year, Jennie suffered a severe blow in her heart when her grandfather Giovanni and her mother died one after another. He became decadent. Due to the family's status and wealth, this rich young man is qualified to frequently enter and exit the upper class. has a tall figure, deep facial features, and full of personal charm. It looks similar to the later Asian No. 1 beauty Zunlong . This made Jenny very popular with beauties and made him a playboy who was intoxicated by a life of luxury.
Young and handsome Gianni
The unmotivated Gianni is also unable to take over the family's huge industry. At the same time, due to grandfather Giovanni's political stance in World War II, the new Italian government seized Fiat and appointed a new agent. Disheartened and had nothing to do, Jennie could only pass the time in the world of flowery. If Gianni continues like this, the Agnelli family will inevitably decline, and the business empire left by grandfather will also change its owner. However, history gave Jenny a blow and another chance overnight. One night in 1952, Jenny was driving his Ferrari sports car and hit a large truck at 200 km/h. Unfortunately, he suffered six injuries to his legs and, fortunately, saved his life. In the end, I only stayed in the hospital for three months.
Jianny and car
This incident made Jianny understand the fragility of life. People may leave this world at any time, so why not do something vigorously? Later, he recalled, " From then on, I slowly began to change and fell in love with my job. " He seemed to have inherited his grandfather's business talent and courage, even better than his grandfather. He took the initiative to work in the company. With the strength of his family and personal abilities, Jenny made great progress and gradually took charge of many businesses.
1957, Fiat launched a 500 model sedan. This car is affordable and petite, and can travel through the streets and alleys of Italy, and is very popular. Former Italian Prime Minister Silvio Berlusconi once commented: " It can be said that many of us have sat in Fiat 500 for the first time kissing our beloved girl. Fiat is unforgettable in the hearts of all of us. " At this time, the Fiat 500 has become Italy's hot "people's car".Even the Pope regarded Fiat car as his exclusive car.
Fiat 500
1966, as Jenny's position in the family and company continued to improve, his personal ability and family support allowed him to officially sit as the leader of the business empire. After Jenny took over, he no longer did everything himself like before, but instead handed over the group's daily affairs to trusted staff and family members, focusing on the long-term plan of the company. When formulating long-term plans, he attaches great importance to the role of think tanks and information. His planning not only affects his own group, but also affects the planning of Italy and the Western world. Therefore, he is considered to be the "unofficial national spokesperson" and the most influential "thinking pool" in the West. He is in both the political and business world and is domineering. Compared with his grandfather back then, he is better than his grandfather. There is a slogan popular among the workers in Turin, Italy: "Giuvani Agnelli (Gianni) is Fiat, Fiat is Turin , Turin is Italy."
Wise Gianni
Some people say that the greater a person is, the more humble it is. This sentence is fully reflected in Gianni. Family members and even Italian newspapers call Gianni a lawyer rather than a chairman. Because, he obtained a law diploma from the University of Turin . The title of "lawyer" accompanied him throughout his life, just like his grandfather was called "senator". Whether in the family, the group, or even Italy and many countries, Gianni is highly respected. It seems that he is a perfect and flawless great man. His younger brother Umberto Agnelli once commented on Gianni, "The advantage of brother is that he respects others and his opinions very much, and his only disadvantage is that he respects others too much, and sometimes he is in trouble for this, but he can quickly find a proper solution. " Whenever a large-scale strike wave occurs in Italy, Gianni can always choose the most appropriate solution between the overall interests of the group and the contradiction between layoffs. He will put aside his hierarchy and class concepts, respect everyone he interacts with, listen carefully to others' voices, and be respected by the world with a fair and just attitude. Therefore, he is known as Italy's well-deserved "Godfather".
The old and handsome Gianni
Gianni respects others too much, which does not mean that he has no temper, he also has times of anger. In the 1970s, Italy's " Red Brigade " was quite rampant, and even kidnapped and killed the Italian Prime Minister and political tycoon. Everyone was angry at that time, but they were also frightened and uneasy. senior staff of Fiat company also became the target of the assassination of the Red Brigade. Twenty-seven employees of the company were injured in the plot and four Fiat managers were assassinated. The company's employees were extremely frightened and resigned in case of an accident. At this time, Jenny was not afraid and took the lead in condemning the murderer's atrocities. Jianni's behavior not only cheered up the company's employees, but also made peace-loving Italians more united in order to resist atrocities. Jianni's actions won the public's welcome and respect. Although the Agnelli family group has become the first Italian wealth under the management of Gianni, the pace of expansion of the business empire continues. In 1969, Agnelli bought 50% of the shares of Ferrari . Nineteen years later, in 1988, Agnelli already owned 99% of the team's shares. Subsequently, he successively acquired the holding equity of car companies such as Maserati and Alfa Romeo . In his hands, these industries developed like snowballs. He is particularly fond of football, and at the age of 26, he was elected chairman of Juventus club. During his time in charge of Juventus , the club won more than 20 titles including Serie A championship, 4 Italian Cup championship, 1 Toyota Cup championship, 1 European Winners Cup championship, and 1 UEFA Champions League champion. At the same time, it has also cultivated a group of stars such as Viali and Piero . He has since served as honorary chairman of Juventus club. In the eyes of the players, he is a kind old man and cares about the lives of the players very much.
Jianni and Juventus club players
As the third generation of the Agnelli family, Jianni is undoubtedly the best. And for him, there is another difficult problem. That is, choosing a successor like my grandfather Giovanni back then. In business, Jenny was so versatile that he could not compare with, but the question of the successor made him think deeply. He and his wife Marela (daughter of the princes of Naples).
Jianny and his wife
Originally, it was the ideal choice to take over his son Eduardo (the same name as his grandfather). However, my son was not this material. According to Italian Le Republic and British "House 1 Guardian ", Eduardo is shy by nature, withdrawn and sensitive in character, and has no ambition. Not only that, he also opposes materialism and capitalism, and even criticizes family groups. Seeing that he was out of touch with his family members, Eduardo chose to live on a hill far away from the city and studied religion and philosophy all day long.
Jianni's family
Jianni's son's various behaviors disappointedJianni, but he knew that his son's heart was no longer there, and it would be useless even if he drove the duck to the shelves. In the end, he excluded his son Eduardo from the successor, hoping that he could live a good life. However, in November 2000, Eduardo died of suicide by driving off the viaduct. That year, he was 46 years old and his father, Jenny, was 79 years old. In 1995, after excluding his son, Gianni appointed a nephew Giovanni Alberto as his heir. This person is very talented in management and is a rare talent, and is highly appreciated by Jenny. However, in 1997, just when Juventus, who had won all the battles in Europe, ushered in the century-old celebration, the fourth-generation heir of the Agnelli family died shortly afterwards from an extremely rare gastric cancer, at the age of 33.
Jianni and his son watch football
The pain in the world is that white-haired people send black-haired people, but Jianni experienced it twice, which made him exhausted. At this time, his business empire contributed 4.4% of the GDP to Italy and provided 3.1% of the society with 17% of the national investment directly or indirectly related to Gianni. Fiat has developed into a supergroup integrating steel, chemical industry and media. The faster the business empire expands, the bigger it makes him more cautious and urgent. In the end, he learned from his grandfather Giovanni. Since it was difficult to find a suitable successor in the fourth generation, why not just skip and look for it in the fifth generation. This is a very rare intergenerational inheritance model in the world. In the case of unexpected family members, this model can resolve the family's inheritance crisis. Jianni finally chose his grandson John Elkan as his successor and cultivated his grandson to allow him to inherit more equity in the family business.
John Elkan
2003, this true godfather of Italy, the king of Italian industry, and the last great man in the 20th century, has completed his 82-year legendary life. Turin, Italy, has thousands of people, and industrial giants, politicians, football stars, workers and religious leaders have formed a team of thousands of people to see him off. The then Italian president and prime minister both attended the funeral presided over by Archbishop Poredo of Torino. On the second day of his death, the seven European countries (France, Britain, Switzerland , Spain, Portugal, Russia, Germany), from Spain to Russia, from Versailles to Buckingham Palace , all lowered half of the flag for him, expressing his deep condolences.
Gianni
In the era of post-war revival in Italy, Gianni struggled for more than fifty years, guarding the family for decades, benefiting the country and nation, and becoming a symbol of an era. His departure marked the end of an era. The reason why the Agnelli family was able to reach its peak and became a symbol of wealth and glory, and was called the "royal family" in Italy was inseparable from the fifty years of management of Gianni. This family, Kissinger calls "the eternal institution of Italy" has been exercising its mission.
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