】On June 6, Lin Chi-ling announced her marriage to AKIRA, a member of the Japanese boy group EXILE. After Weibo was posted, Weibo fell into a collapse without any surprise.

article | AI Finance and Economics Society Liu Danru

edited by | Liang Ye

[This article is originally produced by AI Finance and Economics Society. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. 】

On June 6, Lin Chiling announced the marriage with the Japanese boy group EXILE member AKIRA. After the news was released on Weibo , Weibo fell into a crash without any surprise. Not only did the Weibo programmer who was about to take the Dragon Boat Festival holiday make him cry, but even the CEO of Weibo Wang Gaofei said he could not accept it. He even joked that Lin Chiling's husband, who only had 60,000 fans in China, was reposting the relevant Weibo to express his regret until late at night.

This is not the first time that a large-scale male user collapse caused by the announcement of marriage by people with the title of "goddess" in China. However, compared with female artists such as Tong Liya, Gao Yuanyuan , Lin Chiling's marriage news this time has caused more great turmoil among middle-aged and middle-aged male users.

Lin Chi-ling was born in 1974. She joined the model agency at the age of 26 and debuted as a model. In 2003, she replaced Xiao Qiang and became the "No. 1 Beauty in Taiwan". She then shifted her career focus from Taiwan to the mainland. She was one of the earliest artists in Taiwan to develop in the mainland, and starred in many major production films such as "Red Cliff", "The Decisive Battle with Shama Town", and "Fuchun Mountain Residence".

In the past ten years, in addition to "Taiwan's No. 1 Beauty", the label of "older single" has always troubled Lin Chiling, so that she will be urged by people from all walks of life to get married when she attends any occasion. In 2014, when interviewed at the Shanghai International Film Festival, Lin Chi-ling responded to everyone's curiosity: ideal relationships require "heartfeltness", and she does not care about the other party's family background, income, and appearance. "Money is not very meaningful to me."

Lin Chi-ling, who doesn't care about money, married a member of the Japanese group with an income of nearly ten times hers, which surprised many passers-by who thought Lin Chi-ling would marry into a wealthy family, but in fact, Lin Chi-ling herself is not short of money. Because he is very famous in the mainland and Hong Kong, Lin Chi-ling's influence has always been far higher than that of other Taiwanese artists of the same type. From 2003 to 2011, she has been ranked as the champion of supermodel income in Taiwan, and in 2011 her income reached 44.98 million yuan.

Mainland nuggets have been in 15 years, and soon after falling off the horse, he returned to the scene. Lin Chiling is a well-known "late-famous" star in the entertainment industry and became popular on a large scale at the age of 30. Unlike many artists who debuted early and worked hard, Lin Chi-ling gradually shifted her focus to the entertainment industry after completing her master's degree at the University of Toronto, Canada. Due to his good family background, high education and strong appearance, Lin Chi-ling replaced Xiao Qiang as "Taiwan's No. 1 Beauty" shortly after his debut.

In 2004, after Lin Chi-ling served as the host of the 41st Taiwan Film Golden Horse Awards, her popularity increased significantly. The agency formulated an international route for it, and even gave up a lot of local Taiwan endorsements, and focused on the mainland, Hong Kong and Japan markets. This choice now seems very wise.

, under the title of "Taiwan's No. 1 Beauty", after entering the mainland, Lin Chi-ling won many blockbuster roles. She once starred in three movies: " Chibi (Part 2)" "The Story of the Tomb" "The Decisive Battle of Ma Zhen" within a year. After that, her pay and commercial endorsement value increased significantly.

After working hard in the mainland for more than ten years, Lin Chiling has always been famous for her dedication. In 2005, Lin Chi-ling unfortunately fell from the back of a horse while filming an advertisement in Dalian and was injured by a horse's hooves. She broke 7 ribs on her chest, but she immediately returned after resting and recovering. She continued to learn how to ride a horse, and later said: "Get up wherever she falls." There are also reports that Lin Chi-ling is extremely serious about various commercial performances, smiling with a smile for three hours, and always does her best to the brands she endorsed.

In 2009, when the advertising endorsements of other female celebrities from Taiwan who were born into models were less than 50,000 yuan, and even dropped to about 30,000 yuan due to economic impact, Lin Chi-ling's average appearance price had reached 200,000 yuan. Therefore, she surpassed , Wu Zongxian and to become the most profitable female artist in Taiwan.

Although he majored in economics in undergraduate studies, Lin Chiling rarely invested in foreign countries except buying a house.Tianyan Check information also shows that the three companies under her name are film and television companies. In terms of fixed assets, according to Taiwanese media reports, in 2006, Lin Chi-ling spent 12 million yuan to buy a luxury house in Taiwan, and later bought two more houses for 11 million yuan and 34 million yuan. She sold one of the houses for 40 million yuan after reselling them, making a net profit of 6 million yuan.

is popular among brand owners and has endorsed the micro-business brand

Although Lin Chiling's marriage news is a bad news for her male fans, some people even uninstalled the Gaode map, which mainly uses her voice, many people are excited about this marriage, such as the products and companies that Lin Chiling once endorsed. Some netizens have summarized a "Lin Chiling Concept Stock", including listed companies such as Urban Beauty, Zhou Dasheng, Rongtai Health, etc., which once hired Lin Chiling as its endorsement for 5 million yuan.

Some media have reported that many manufacturers like Lin Chiling quite a bit. On the one hand, her image is in line with the aesthetics of some brand management, and on the other hand, she is very dedicated to the brands she endorses. Previously, when she endorsed Longines watches, she asked the whole family to wear Longines watches together. Therefore, the brand was very satisfied with her and allowed her to endorse her for fourteen consecutive years. Due to the sweet voice, after Lin Chiling dubbed Gaode Map, the person in charge of Gaode Map said that the number of downloads of its users increased significantly.

In the past 20 years of career, Lin Chi-ling has endorsed dozens of brands such as underwear, jewelry, and technology products. Some netizens discovered that she also endorsed a WeChat business brand last year. The founder of the micro-business brand is another Taiwanese actress, Zhang Ting . The brand claims that taking collagen can supplement collagen. It has been complained by consumers that using its products has negative effects or even bad faces, but there is no following. The WeChat business brand has become the number one brand in the current WeChat business and is expected to be launched in the past two years. After Lin Chi-ling announced the marriage, the brand's micro-businesses celebrated and promoted products on Weibo and WeChat Moments.

In addition to endorsing micro-business products that are in a public opinion crisis, Lin Chiling herself does not have much negative news. After the 2018 Asian Charity Heroes List was released, Lin Chi-ling was on the list. According to statistics from the list, Lin Chi-ling has donated tens of millions of yuan in children's charity in recent years, and she herself also revealed that these donations have reached half of her net worth.