Focusing on launching the "Fu" cultural brand, Sanming City has implemented the "Ten Ones" publicity and promotion activities to promote the whole city to pay more attention to "Fu" culture, participate in "Fu" culture, enjoy "Fu" culture, and develop "Fu" culture, and continue to set off a "Fu" wave and a "Fu" trend.
Create a "Fu" scene
highlights the "Fu" cultural theme poster and the image of "Fu Tiger". In more than 230 characteristic cultural parks, blocks and villages in Shaxian Yubang Village, Sanyuan Jiangbin Park, Taining Shangshu Lane, etc., outdoor billboards 350 more than , landscape sketches 45 , hanging and posting themed posters 9500 , hanging and hanging Fu Element lighting, Dao Banner and other installations 14,000 .
launched the "Fu" screen
combined with the "Two Festivals" news publicity and the "New Year's Grassroots" activities. The city and county integrated media centers have opened special columns such as "'Fu' Culture", "'Fu' Person for Sanming" , and launched various "Fu" cultural news reports and short videos, electronic posters and other integrated media products , and placed posters on the LED screen html more than 223,000 times .
distribute a wave of "Fu" gifts
organizes the 2022 cultural, technological and health "Three Going to the Countryside" concentrated demonstration activities 12 sessions , implements special activities such as "Sending to the Countryside" and "Fu to the Construction Site", and distributes more than 10,000 calendars of the word "Fu" character, "Fu" character, and "Fu" character red envelope bags for free to grassroots people and front-line workers, and writes more than 5,000 pairs of "Fu" characters.
created a batch of "Fu" art
carried out in-depth calligraphy online exhibitions and opera singing series of "Fu Lin Sanming" literary and artistic exhibitions, and created a batch of "Fu" cultural theme TV series and musicals such as "Boiling Life" and "Happy Fireworks". During the "two festivals", we will also organize 104 mass literary and artistic activities such as the Spring Festival Gala of farmers and the New Year of Intangible Cultural Heritage.
Build a new "Fu" museum
Guiding Taining Ming and Qing Museum Co., Ltd. invests more than 1 million yuan to build the first "Fu" cultural theme museum in our city, "Bai Fu Hall", which opened on January 10th, displaying the "Fu" calligraphy and painting works of the Ming and Qing Dynasties, and treasures of longevity, wealth, cordial blessing, good fortune, good end blessing and other works , which has attracted nearly a thousand tourists to visit.
held a "Fu" competition
With the themes of "Fu Chao", "Fu Yi", "Fu Jing", etc., it widely solicited design works of the "Fujian 'Fu' Cultural Creative Design Competition". At present, more than 2,150 have been collected. Taining County held the "Fu" cultural short video creation challenge with the theme of "Fu Travel and Fulai·Fu See Taining", Sanyuan District held the "Fu" photography competition, and Rongle County held the "Fu You Le·Fu See Jiangle" Douyin Big World Video Display Competition.
Cooking a "Fu" banquet
Integrate the "Fu" cultural elements into Sanming specialty foods such as Shaxian snacks and Yong'an snacks, and organize chefs from all over the city to creatively launch a series of "Fu" banquet dishes. Carry out the "China Green Capital·Full Fu Banquet Sanming - Monthly Fu" theme marketing activity, and carry out a full-five "Fu" banquet promotion activity in each county (city, district) to create a food "Fu" banquet containing the local cultural characteristics of Sanming.
Shaxian full cow banquet——“Cows accept all industries blessings”
Qingliu full sheep banquet——“Happiness and perfection (Nanshan Goat Meat Oil Cake)”
Taining full fish banquet——“Blessing and longevity”
Taining full fish banquet——“Blessing and longevity”
hm l0cultural a "Fu" travel
Dive deep digs into the cultural connotation of "Fu" in the Ming and Qing Garden of Taining, the Hakka ancestral land of Ninghua, and other scenic spots, add a "Fu" cultural check-in experience point, and launch "Traveling in the blessed land, walking on the blessed road, taking blessed photos, buying blessed gifts, and opening blessed luck" 5 Wufu Entering Scenic Area Experience Activity, and cultivate and develop a boutique route for "Fu" cultural theme tourism.
delivers a string of "Fu"
carries out the "Send blessings to you" volunteer service warm winter action, organizes students and civilized volunteers to take to the streets to send blessings to front-line guards such as sanitation workers, traffic counselors, delivery guys, etc., and set up Spring Festival travel charity service station at the entrances of high-speed train stations and bus stations to provide hot ginger tea for tourists traveling back to Ming Dynasty.
practice a "blessing" thing
integrates "blessing" culture into the "I do practical things for the people" practical activity, the Sanming Municipal Party Committee and Municipal Government innovatively holds the "Weekend Breakfast Meeting" 4th issue, practices the "blessing" thing of caring for special groups such as sanitation workers, disabled people, migrant workers, etc., and creates the "big love Sanming" city brand.
Sanming Municipal Party Committee Secretary Yu Hongsheng and Mayor Li Chun learned sign language from Guo Yanlan, a gold medal winner of the 11th National Paralympic Games 3 track and field sports and athlete from Datian, Guo Yanlan, a sportsman from Datian, to learn sign language "Grateful Heart"
Source: Sanming Municipal Party Committee Propaganda Department
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