In today's era of such advanced technology, what we are competing for is imagination and creativity. Lao Touzi's conceptual performance of "Dialogue·Fable 2047" a while ago was shocking. It was really a strange move. This is the case in the film and television industry, and the show is no problem.
Show is like a battlefield, under the gorgeous appearance, there is invisible smoke of gunpowder. Major brands always use big moves unexpectedly, which not only makes your eyes full of love, but also makes you exclaim from the heart:
bunker!
Last week in the cemetery of the ancient Roman Empire period, Gucci put a "fire" in the entire cemetery
Every time you do an event, interview or shoot, the venue is very tiring and difficult to adjust. It is extremely difficult to meet all requirements. The GUCCI show "Aliston" is simply a masterpiece, it is so touching.
Ariston is a mysterious place with stories, where many celebrities have been buried forever since the 4th century AD. It also appeared in Dante's "Hell", where Vincent Van Gogh also lived in this time in 1888, and also created four paintings depicting the scenery of the place with the autumn scenery of Ariston as inspiration. Undoubtedly, the choice of this show launch site has brought some mysterious atmosphere to the entire series and is closely related to the design of the clothing.
What attracted the most before the show was the designer’s invitation letter! This time, Alessandro Michele opened up everyone's curiosity with a retro and traditional letter, and this is a Message from more than two thousand years ago.
Designer Alessandro Michele also posted a short video on Ins, citing a line from the heroine Nana in Jean-Luc Godard's 1962 movie " How to Do ".
(I tell you, escaping is just a daydream. After all, everything is beautiful. You just need to be interested in them. Look at their beauty, that's right. After all, the thing is them. News is a message, plates are plates, people are people, and life is life.)
Gucci The 2019 Early Spring Vacation Series not only selects the release venue at the ruins of the ancient Roman cemetery, but also cleverly chooses the release time at night. The flame belt is burning in the center of the Aliscon Boulevard, like the fire of hell. The background music for the release show is bells, drums and grave music with a weird atmosphere, as if hundreds of wizards were singing ancient spells together, maximizing the tense atmosphere of the show.
The venue and design mentioned just now match it. You can see that the series presents a lot of black styles. Black is the color of death, representing mystery and unknown. The addition of feathers, mesh, flowers, skeleton embroidery, and crosses adds a bit of mysterious and weird atmosphere to the overall design and show.
Dark Horror Style
Retro literary style
Gucci 2019 Early Spring Holiday Series will merge and release men's women's clothing . In addition to the above newly added dark design elements, the overall style still continues the previous retro and literary nerd design styles.
From the perspective of women's clothing, Victorian style lantern sleeves, ruffles, small floral layered tower skirts, etc. are all used in most women's clothing designs in this series.
Men's clothing is an obvious literary nerd design style, such as retro large-frame glasses, knitted sweaters, shorts, backpacks, etc.
Printing gorgeous style
prints have also been widely used in the design of Gucci 2019 early spring vacation series, such as pajamas and wind jackets, print suits, jackets, robes and other styles, all of which are used for printing decoration.
These printed patterns are mostly reflected in highly saturated colors such as red, blue, and green, while the background colors are beige design. In addition to the Renaissance design style that has always been adhered to, printing is one of the most widely used design forms by creative director Alessandro Michele in clothing, accessories and other items.
high saturation color wind
high saturation color is another commonly used design form by creative director Alessandro Michele. Since Alessandro Michele took over Gucci, a large number of high saturation colors have been applied to the design of almost every season, and this season's Gucci 2019 Early Spring Vacation Series is no exception.
styles such as cloaks, retro style long skirts, men's and women's coats, shawl-style jackets, and tights with inner wear are all used in high saturation colors such as blue, purple, green, rose red, and bright red. The colors are bright and have a strong visual impact effect.
Contrast color mixing style
Gucci Another iconic feature in the design of the 2019 early spring vacation series is contrasting color mixing. The above mentioned that high saturation colors are commonly used by creative director Alessandro Michele. These colors can not only be presented in the form of solid colors, but are also often used by Alessandro Michele in the form of mixing on the same single item design.
such as the contrasting color splicing of red and black, green and pink, green embroidery, printing on pink background, etc. These colors that already have strong visual impact are even more dazzling after mixing and matching.
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Also as the Gucci brand ambassador, Ni Ni was wearing a Gucci 2018 autumn and winter series light-colored floral print jacket and a Gucci Sylvie series velvet mini handbag.
EXO member KAI wore a Gucci 2018 autumn and winter plaid suit and a show Blingbling mask, ranking third in the world of Twitter’s popular trends!
Looking at the past period of time, Gucci has led the luxury goods industry for nine consecutive quarters, and the brand has undoubtedly tasted the sweetness under such momentum. Gucci also claims that the brand pays more attention to creativity, but it does not pay much attention to product design and quality. We don't know how long Gucci can be proud of the luxury world.
In fact, thinking is useless, it is better to have the beauty of the present. All we have to do is bet! burst! payment!
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