1970s丨Unsupported underwear became popular in the 1970s, the female liberation movement and feminist forces were in full swing, and some women completely abandoned underwear.

1970s丨 Unsupported underwear is popular

In the 1970s, the female liberation movement and feminist forces were in full swing, and some women completely abandoned underwear. But even women who don’t need bras cannot find the inconvenience of wearing bras. Rudy Genlei has launched the so-called bra-free bra for this type of women in accordance with his usual style. Many businesses also cater to this kind of underwear, so most of the underwear on the market have almost no support.

1967, Yane Rigg founded her own company in London. The women's underwear with lace and lace decorations she launched became a hit. It was still in the 1990s, and the cute corsets and garters were indispensable. The ladies no longer burn their underwear, but solemnly regard them as gifts to men. The next 10 years, until the mid-1980s, was the golden age of Rigg's business.

retro nostalgic style makes suspender underwear reappear in the market. In order to cater to the trend, the merchants have also launched a series of bras and shorts made of all-cotton stretch cloth. In the late 1970s, perhaps out of hatred of the ugly "multi-layer dress style", close-fitting tights once again became trendy, and these transparent, close-to-skin-toned fine products became essentials for ladies.

seamless underwear has made significant progress. In order to show the latest technology, bras and shorts have stripes that tights have, and fashionable and novel tights and underwear have also aroused great interest. However, the tides ebbed and flowed, and soon the seamless underwear gradually faded out, and the intertwined underwear and old-fashioned sexy underwear made a comeback. The most impressive work in is the invisible bra, which looks natural in shape and has achieved great success.

html Many inventions in the 1970s did not appear again in the 1990s after a long silence. The narrow-belt bra and bib with almost no support are deeply loved by people. Although these two models are difficult for undeveloped girls, they are still charming. The magic bra, which first appeared around this time, comes in various specifications such as backless, strapless or crossed back.

Beginning in the 1980s | Underwear types gradually change

70s underwear was deeply influenced by the concept of wearing underwear. By the 1980s, Jean Paul Gautier pushed this concept to a deeper level, which was clearly visible in his underwear show in 1983, even in his entire outfit; Jean Paul Gautier's bold behavior attracted the attention of the fashion industry, and he incredibly evolved underwear into a "bomb" bra from the 1950s and wore it outside a men's striped suit.

During this period, bikinis became a tool for women to show off their beauty. bikini is supported by a skeleton, and the shorts on the lower body are also cut very high. Under the influence of Brazilian beach culture, people bravely wore bikini.

Many businesses, such as the largest underwear brand in the United States, "Victoria's Secret", the Italian underwear brand "La Pera" realizes that under the suit, women all want to wear underwear that shows the charm of women, so many female underwear are also shown in the image of bikini.

People are eager to show the lines of their bodies, so they wear lycra bikes, shorts, tights, leggings, and gaits to show the bras inside the shirt without any trace; Similarly, cracked jeans are also very popular, but if the breeze is polished in a very fine manner, it will be more perfect.

While people welcome the return of stitching and corsets, they are not suitable for lycra and wool suits that cost over £2,000. Even Caven Clay's floral smooth cotton underwear with an inverted Y-shaped sewn would not help, and it would be impossible for one to tuck the hem of a shirt or any top into the waist of a pants.

To cater to this need, Donna Karen invented "THE BODY" to contrast this suit. To laymen, it is a kind of tight underwear for women connected to a bra and a trouser. It aims to clearly add snap buttons between the legs. It has almost no lines, and is connected up and down, made of different cotton materials or fabrics, or Lycra, and is divided into sleeveless and sleeveless.

In the 1980s, many working women wore comfortable sneakers to work, got off the subway, crossed the road, and changed into the shoes they wore to work when they arrived at the company's door. sports shoes companies have begun to target these working women, as well as the entire women's market, collecting data to analyze what kind of sportswear these women need.

Sports bras are the most dazzling scenery in the 1980s. Due to the increasing popularity of exercise, women who love various sports are all indescribable. When they run or perform other exercises, their jumping breasts rub against their clothes, which makes them feel inconvenient. As a result, various sports bras of were released one after another, which was a great blessing for women. Calvin Claire's vest-style bra, and also specially customized sports bras with cup-type models occupy a place in the women's locker room in the construction room.

According to consumer information, women are willing to buy more beautiful underwear for self-entertainment, and they are even more willing to do anything about those underwear that aims to show off.

bras are also quite significant changes. Therefore, aside from the general concerns about this in the 1970s, the trend has undoubtedly changed from "burn your bra" to "Hello, magic bra". Both men and women, magic bras are regarded as a cultural idol. Magic bras have also become a must-have item for girls.

Magic Bra spokesperson

They use cartoon character Olivi as the spokesperson. Large, thick shoes, low-waisted trousers, revealing magic bras and eye-catching belly buttons, this trend was followed by girls with a washboard-like belly.

At this point, this director's inventory of the evolution of Western women's underwear has ended. From this process, it is not difficult to find that no matter what kind of underwear is, as long as there are followers, it has the value of existence. The development of women's underwear is not only about beauty, but also about women's independence and freedom. I hope the museum will learn about the different evolution of underwear. To learn more about the history of fashion trends in ancient and modern times, please pay attention to the next update.