Changsha Evening News Changsha March 7 (All-media reporter Liu Jieping) In terms of "buy, buy, buy, buy, buy, buy, buy, buy, and buy", female consumers are not only holding on to the sky, but are the absolute main force. What's more, on the annual women's own festival, how can you not reward yourself? How can male compatriots not "bleed"? Yesterday, the reporter visited and found that as Women's Day approached, major shopping malls in Changsha have made big moves, using large-scale discounts and various marketing activities to please a group of "goddesses" and "queen". The powerful energy released by women in consumption and shopping cannot be underestimated. According to statistics, the scale of the women's economic market in mainland China is expected to reach 4.5 trillion yuan in 2019.
Merchant
Deep discount + creative experience
"No matter if you are a 'child's fuck'', 'soft girl' or a 'toddler', as long as you have a heart that loves yourself like your first love, then you are the respected 'Queen'!" As the March 8th Festival approaches, major shopping malls in Changsha have put out promotional slogans, and "buy, buy, buy" to reward yourself is naturally an indispensable way to open the festival.
Although March 8 is a Friday, many merchants' promotions started in advance last weekend. The reporter visited the city and found that compared with the promotion period that only had two or three days in previous years, the promotion time of most shopping malls in Changsha this year was extended to one week or 10 days.
March 8th Festival is the first small sales climax for merchants after the Spring Festival. During the March 8th Festival, cosmetics, underwear, new spring clothing products, gold jewelry, etc. have been sought after by female customers, especially underwear and cosmetics sales are very popular. Department stores this year are no exception.
"Underwear still needs to be bought at a physical store." Yesterday, Ms. Zhou, a citizen, bought 4 pieces of underwear at the underwear sale on the second floor of Hisense Plaza, and spent less than 500 yuan. Many brands in the mall are doing special sales activities, with discounts ranging from 20% to 30% off. "Because March is a seasonal change day, cosmetics, underwear and other products will be launched at this time of year, and clothing will be sold for clearance and sale to launch new products." A relevant person in charge of the mall told reporters.
Tongcheng Commercial Plaza Hongxing Store’s “Pink Pretty Girl” event, based on the discounts of each brand, plus the promotion of a discount of up to 58 yuan for the Spring Festival styles over 138 yuan, has attracted customers to stop and buy; Friendship Store not only launched a special sale, but also had 20% off for women’s underwear, boutique women’s clothing and fashionable women’s shoes, and also 138 yuan for the discounts of 380 yuan, and 5 times the points for imported cosmetics from international famous products; Yuefang IDMALL’s “Yuexiang Beauty Season” consumption is given beauty coupons at full consumption...
During this year’s March 8th Festival, the mall not only launched a powerful discount, and redeemed roses for full purchases, but also played the “experience” card and worked hard on value-added services. For example, the Guojin Center invited internationally renowned flower artists to create a "dream garden" with flowers and mirrors, which will also bring many fashion shows to citizens and experience the "flower dance Ni Shang" in spring; how many women yearn for the Tang Dynasty where fat is beautiful? Youa Outlets will take the "goddesses" to a journey through the Tang Dynasty, disguise yourself as a Tang Dynasty beauties, or play Cuju archery game to experience the charm of Tang style and Tang Dynasty...
Women
More willing to spend money to buy a good mood
md0 Is it just buying to buy? Many women are more willing to spend money to buy a good mood, and the consumption of " self-pleasing " has quietly risen.
"On March 8th, we are going to go shopping with our sisters. We plan to spend our own money to buy ourselves a gift." Ms. Zhang, who works in a public institution, said with a smile, "The princess who spends his father's money, the goddess who spends men's money, and the queen who spends his own money." The reporter found that many women choose to ask their best friends to go shopping, eat together during the holidays, or take a trip that they can go on. According to data from a certain travel website, the average annual travel frequency of female users increased from 3.4 times in 2015 to 5.7 times in 2017, and the average annual travel expenses increased from 2,424 yuan in 2015 to 4,680 yuan in 2017. Consumption upgrades are presented in women's lives, and tourism and vacation consumption has become one of the daily expenditure items for women.
Perhaps it is the old saying "If you don't lose weight in March, you will only feel sad in April". This March 8th Festival, weight loss and fitness products are popular.The reporter saw from Suning.com that the "Goddess Equipment Replacement" special sale was launched in conjunction with the festival, and the sales of weight loss and fitness products soared sharply. Many group purchase coupons for fitness club in Changsha have become popular. For example, a fitness club near Station North Road has sold more than 900 single-time experience cards recently, and a fitness club next to the wedding park has also sold more than 500 single-person weekly card... In the past two years, Changsha people's annual expenditure on fitness equipment and services has shown an increasing trend, and more and more women are not stingy in investing in health and beauty.
According to the "2018 China New Product Consumption Trend Report", the ratio of men and women to "chasing new people" is 3 to 7, with the largest number of people aged 24 to 34. Women have become more independent in economically due to the increase in overall employment proportion and the improvement of social status, and their strong consumer demand has become a new highlight to drive economic growth. Sacrifice for the family has long been a backward concept. Women in the new era love themselves more, are willing to invest in themselves, and are willing to buy what they like to please themselves. A unique economic circle and economic phenomenon called "her economy" are formed around women's consumption.
Reporter Notes
Merchants win "she" to win the world
As income continues to grow, women have become the main force of consumption. Clothing, luggage, cosmetics, mother and baby, and snacks are all "her economy". Even 3C digital, home appliances, cars and other categories that clearly have male consumption characteristics, many women will also participate in decision-making. Relevant data show that 75% of the total household consumption in the country is decided by women, and the female group has undoubtedly become the largest cake in the consumer market.
Compared with men, women are more willing to communicate, communicate and express emotions with others. The advent of the social era has made women more willing to express themselves on social networks, and the "show" mentality has gradually transformed it into a driving force for the pursuit of a quality life, stimulating consumption upgrades. This is also the reason why everyone will use "shopping" to describe women.
Women's Day , which is labeled "her economy", seems to have become a festival comparable to Golden Week. For major businesses, Women's Day is not so much a competition of big promotions, but rather a creative PK for each company.
In the era of consumption upgrading, the "her economy" with women as the main body is the backbone of the development of the retail market. Targeting the female group and advocating quality consumption is the key to competing for "her economy" - online and offline businesses have formed a consensus: consumption upgrades still have to please "her".
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