With the development of the economy, underwear is increasingly valued by female consumers, which makes the women's underwear market a dynamic branch of the clothing industry. On March 28, Urban Beauty officially held a 2021 spring and summer new product launch conference in Shenz

With the development of the economy, underwear is increasingly valued by female consumers, which makes the women's underwear market a dynamic branch of the clothing industry. On March 28, Urban Beauty officially held a 2021 spring and summer new product launch conference in Shenzhen with the theme of "Same life and beauty, awakening new life". On the spot, it made its debut with four products: soft heart cup, dust-free cotton home clothing, high elastic pants, and zero-sensory underwear. With the release of a number of new products, Urban Beauty has walked to young users with the image of a "practical brand" to cater to their inner needs, and truly satisfying their pursuit of "pleasing themselves" life philosophy.

Urban Beauty 2021 Spring and Summer New Product Launch Conference

According to data from international research institution Euromonitor, China's women's underwear market retail sales in the year are expected to reach 197.3 billion yuan. With the rise of her power, the concepts of female consumers began to change, and they paid more attention to "pleasing themselves". In her era, women's consumption upgrades not only pay more attention to personalized expression in shopping, but also put forward higher and more refined needs for comfort and practicality. This is especially true for underwear that is essential for daily wear, and their needs for underwear are more diversified.

One-code-through, perfect fit,

French women, as synonymous with exquisiteness, spend 20% of their income on underwear every year, and choose close-fitting clothes very strictly and are more picky about underwear. In the women's underwear market, my country is gradually shifting from a small-scale, decentralized and homogeneous operation method to a large-scale operation method dominated by brands. There is still huge room for growth in my country's women's underwear market, and many opportunities are retained.

Urban Beauty 2021 spring and summer new product "high elastic pants"

At present, my country's underwear market has fully entered the field of full series and age-dividing. Women's demand for underwear of different styles and different functions is gradually increasing. Comfort, fashion, beauty, function, diversity, etc. have become the main considerations for contemporary women to buy underwear. As a national brand of intimate clothing, Urban Beauty insists on strictly selecting comfortable body-sensing fabrics and is committed to meeting consumers' underwear needs. The comfort of

is also worth paying attention to. The debut of high-stretch pants at the 2021 spring and summer new product launch conference attracted the attention of many people. During the day, when faced with different scenarios such as work, exercise, dates, etc., close-fitting underwear will always be in a dilemma of "not fitting" due to discomfort and restraints in wearing. The best solution is to have a panties that can be adapted to various outfits, close-fitting, and high elasticity without being restricted, and solve all the above problems.

This is a perfectly fit high elastic pants, which is 1.5 times better than the market's ultra-high elasticity, achieving 360-degree free stretching without fear of scars. In addition, the 3A Zhongchuan antibacterial bottom gear meets the needs of women of different body types for products, helping them pursue beauty and freedom while protecting women's health.

molds of different sizes are on the stage, and high elastic pants are applied to form a strong and intuitive visual contrast, vividly interpreting the "one-code through-through".

Urban Beauty 2021 spring and summer new product "high elastic pants"

.5 times free and high elasticity: 360 degrees free stretching, elasticity is 1.5 times better than the market. You can easily control it within 80-180 kilograms and take all in one code.

high elastic fabric, traceless and beautiful buttocks: high elastic and skin-friendly fabric on all sides, high elasticity and casual design, stable buttocks, and all-round traceless care to solve the embarrassing scene of the waist stretching out the swimming ring.

Highly effective antibacterial, worry-free care: 3A Zhongchuan antibacterial bottom, efficient antibacterial, and care for women's health in subtleties.

Return to the consumer perspective and solve the pain points of consumers' lives

Urban Beauty 2021 Spring and Summer New Product Launch Conference

At the press conference, Xiao Jiale, CEO and Executive Director of Urban Beauty, also said: Urban Beauty hopes to return to the consumer perspective and develop and design urban beauty products from the starting point of solving the pain points of consumers' lives; hope to use better services to make every woman and every family feel a more intimate and considerate happiness.

Faced with the younger consumer market, Urban Beauty takes the theme of awakening new life, and uses the power of young people to explore the lifestyle and aesthetic power of the younger generation to empower contemporary women.Urban beauty meets women's needs for beauty and freedom by returning to "pragmatism", so that more young women can experience a more comfortable wearing experience.

Urban beauty seizes the opportunity of the conversion of the consumer track in time, let the underwear category return to the essence of the product, try to lead the trend of underwear demand with high quality and real price, and revitalize the national brand.

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