Every industry will always be in turmoil in one to two years after its germination, and in three to five years, there will always be twists and turns. After five years, there will always be some people going around.
The underwear industry, which is located in a corner of the clothing industry, has been plaguing this ancient and "new" industry for many years. From private stores, clothing wholesale markets, department stores, shopping centers, to e-commerce platforms, and mobile shopping, today, this industry is ushering in the 3 major eras of new retail .
The new species produced by new retail are the first of all the new technology to reshape the old industrial chain. The birth of Yonghui super species , the rapid expansion of Hema Fresh , the convenience store war, self-service terminal bloody competition, and various strict selections broke out, all industry wars triggered by new species. In the wave of the new era, the LPCSS underwear brand has completed the change of old business models to new business models by focusing on Internet innovation, allowing Magicbox underwear Magic Box to enter the public's life.
Magicbox underwear magic box is currently a business model for men's underwear subscription service sales. Simply put, Magicbox Underwear Magic Box is an annual service launched by LPCSS for users to save more worry and regularly replace new underwear. The annual service fee is only 499 yuan. After ordering on the official LPCSS platform, 1 magic box is delivered in 4 periods in quarterly. There are 3 underwear in the box, 1 replacement reminder card, 1 handmade soap, and 1 pure cotton square scarf. There are many companies that provide subscription services. Most of these companies choose monthly rental services for clothing mainly based on female users. It has developed to this day as a niche gameplay and cannot be considered as entering the mainstream group. In the women's clothing industry, subscription-style rental of all kinds of clothes looks beautiful, but it always makes people feel that they have not fully realized the potential of the subscription model. Clothing products like
panties will have more potential in the subscription model! Why do you say this?
1. Underwear is relatively standardized, and the platform is easy to control, and you will not send things you don’t like because of the large differences in user personalization;
2. Although underwear is small, it is a regular consumable that needs fixed supplements. It is too troublesome to buy it separately, and subscription services are obviously more worry-free;
3. Underwear and other categories are intimate clothing, and the brand will have a greater influence in creating a healthy lifestyle for men. For products with more brand attributes, subscription services have advantages.
In this way, the sales method of the Magicbox underwear magic box launched by the LPCSS underwear brand will be a new retail model with relatively development potential in the industry in 2020.
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