In modern society, the concept of "no meat is not happy" seems to dominate the eating habits of many people. Human beings' love for meat seems to have already exceeded the scope of reason.
While meat lovers are having a feast, did they think that their health may be under threat and that in order to obtain these meat-eating humans are causing huge damage to the environment? Beyond Meat wants to solve these problems with the new meat they developed. Beyond Meat, received investments from Bill Gates, General Mill and Tyson Food . It was announced that starting May 29, consumers will be able to see their meat pies in the meat section of traditional fresh supermarket Safeway. Founded in 2009, Beyond Meat has always been a leading company in the field of artificial meat . Their meat patties are made in the laboratory using pea protein, rapeseed oil and coconut oil . This cooperation includes more than 280 Safeways in , California, , Hawaii and Nevada.
Beyond Meat's artificial meat "sells very well". Since last year, Beyond Meat has sold products in Whole Foods and 30 West Coast restaurants and Yale canteens across the United States, and said it "sells very well" at Whole Foods. However, Whole Foods is a relatively niche organic supermarket, and even Beyond Meat's products are separate shelves in Whole Foods. The products on Safeway this time are placed with ordinary meat products, which makes Beyond Meat's products become more ordinary and closer to the public. Ethan Brown, CEO of Beyond Meat, called this listing a turning point: "This is a very important thing to reshape our perception of meat. We are considered animals to be used to make meat, and that's wrong."
In fact, according to past surveys by Beyond Meat, more than 70% of consumers who eat their burgers Beyond Hamburger are not vegetarians, but ordinary consumers who want to eat more plant-based foods . A survey conducted by market research firm NPD last year showed that 70% of Americans who usually eat meat-based foods at least once a week to replace meat-based foods, and 22% said they are doing this more frequently.
Beyond Meat competitor Impossible Foods is a Beyond Meat competitor and is also working hard to promote their products. The meat company has received investments in Google Ventures, Bill Gates and Li Ka-shing's Victoria Harbor .
Impossible Foods once announced in March that their factory can produce 1 million pounds of artificial meat in a month, and their promotion is mainly to work with a variety of high-end restaurants, such as Momofuku Nishi in New York and Jardiniere and Cockscomb in San Francisco.
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