Cailianshe April 28 (Editor Zhao Hao) On Wednesday (April 27), the US business magazine Fast Company issued a report, which triggered huge fluctuations in the market.
In the report, McDonald's global chief marketing officer Morgan Flatley told a magazine reporter at a summit that the customer experience of McDonald's restaurants will change dramatically in the coming years, and she also predicts that the mature Beyond Meat product will be one of the changes.
Previously, the "first stock of plant meat" Beyond Meat and McPlant burgers, a meal that McPlant burger, was more popular than expected and achieved good sales results.
report wrote, "Flatley said very directly that we believe that McPlant will stay in the restaurant. This is a product that will continue to grow, not a short-term fanaticism."
So, Fast Company titled the report " McDonald's and Beyond Meat said that McPlant burgers will become the resident single product on the menu ." Fast Company is one of the most influential business magazines in the United States, as famous as Fortune and Business Weekly.
Therefore, with the support of this "seemingly authoritative" report, Beyond Meat's stock price was suspended due to excessive increase during the session, and rose by more than 32% after resuming trading.
However, McDonald's official said at this time that the news of "Fast Company" was "misunderstood" and that the company did not have a new cooperation plan with Beyond Meat to be announced.
After McDonald's made a statement, Beyond Meat's stock price immediately plunged, and the increase once narrowed to 5%. Fast Company also changed the title of the report to McPlant burger as "an opportunity" and apologized.
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