Suzhou real estate market has a major event at the beginning of the year!
htmlOn March 6, Suzhou City Land and Resources Bureau issued Announcement No. 1 of 2018, listing and selling 7 plots of land in Suzhou City, all of which are commercial land (Gusu District 1, Wuzhong District 3, Xiangcheng District 1, and 2High-tech Zone). The highest starting floor price is 21,000 yuan/㎡, occupying the headlines of major media in Suzhou.
7 commercial lands are all located in several popular sectors, such as Taihu Resort, Mudu , Science and Technology City, etc., which obviously means supporting commercial areas. It is said that the Science and Technology City may usher in five-star hotels and theaters, and the value of the sector will be further enhanced.
launched 7 commercial plots in one go, and the speed of commercial expansion has accelerated. The key question is, is Suzhou lacking business? There may be some answers to the shopping malls that open in Suzhou.
2017, all Suzhou, from Suzhou city to Changshu, Kunshan , from south to north, shopping malls are blooming everywhere. Especially for large shopping malls (commercial construction area is greater than 80,000 square meters), Suzhou has opened a total of 12 (8 of which are located in the city), ranking among the top three in the country, fully exploring the hidden commercial value of Suzhou.
(2017 National TOP20 Shopping Center Ranking)
(data source is Soupu.com)
According to this speed, in Suzhou, a large shopping center was opened every month in the whole month of Suzhou, and a large shopping center will open every month and a half. Why are so many businesses emerging? What is the relationship between them? How can business break through in the future?
Development article
Key points of shopping mall development, talented people have business
Suzhou various businesses are a fact that everyone can see. What is the reason for so many shopping malls to go public?
❶ The development of Suzhou City
With the acceleration of urbanization, the population, capital and industries have been brought together in first- and second-tier cities, bringing huge development space for commercial real estate.
❷ The rise of new sectors
Suzhou in the past two years, with the growth of housing prices, the value of many new sectors has been discovered, and the number of residential buildings has increased. Various supporting facilities need to be improved urgently, such as Taihu Resort, Mudu, Luzhi, Caohu, Science and Technology City, etc., which are both popular sectors and commercial supporting facilities need to be improved.
The commercial plots sold in this announcement No. 1 are all located in these popular sectors, and the rapid development of commercial development in emerging sectors has become an inevitable reality.
❸The last kilometer living circle
The population density of the community is constantly increasing, and the number of businesses is increasing. Therefore, in the central area with a denser population, the number of businesses cannot be set by conventional requirements.
The last 1 kilometer of businesses tend to be small shopping centers. For large shopping centers, the emergence of small shopping centers or community-based businesses is very unfavorable to their own development, and using characteristics to attract popularity is essential.
Relationships
Competitive or friendly? Depending on the actual situation,
No matter the size and location of the shopping mall opened, these three types cannot be escaped: fills the gap, icing on the cake, and keeps improving.
1 fills the gap
This is easy to understand, which means that this kind of business is lacking in the sector or region. Some sectors in Suzhou are developing rapidly, with high occupancy rates for people with urgent needs, and the demand for business is very urgent. At this time, a new large center not only solves the shopping, entertainment, and life problems of surrounding people, but is also very beneficial to the development of the shopping center itself. And it will increase with the increase in the value of the sector. There are actually many shopping centers like
in Suzhou, such as Wujiang 's Water Scenery World and Yinshan Lake 's Sunshine World are typical representatives of this type.
(Wujiang Shuixiu Tiandi opens)
There are still many sectors in Suzhou that lack shopping centers, such as Qingjianhu sector, but it is a foregone conclusion that Longhu will take over this sector's business, and it will be a matter of the final opening.
2 icing on the cake
Some sectors in Suzhou have very mature living conditions, and there is a lot of traffic and a large demand for business. The opening of new shopping centers brings fresh business to the sector, which is considered icing on the cake.
The Suzhou Center , which opened last year, was a typical representative. Its core location, unique shape, compatible with shopping, leisure, entertainment and other functions, has added a new pleasing commercial landmark to the park based on the existing shopping centers such as Impression City , Yuanrong Times Square , etc.
(Suzhou Center opens)
These sectors are not short of business, but when it comes to shopping and happy, it is of course better to have an extra place to go, which is in line with the psychology of mass consumption.
3Striving for Excellence
Some emerging sectors in Suzhou already have large shopping centers. In addition, the popularity of house purchases is high, and many young people are pouring in nearby areas, which has new requirements for commercial consumption. Therefore, based on conventional shopping centers, "striving for excellence" and explore new shopping experiences.
Examples of this type are the Gelin Town in the section of the Wuzhong Taihu New City, which will be opened in 2019. The planned experiential shopping center will bring a new shopping experience to Suzhou. In the future, with the development of business, more and more shopping malls will be introduced.
(Gollin Town renderings)
As for the commercial competition that everyone often mentions, if you want to achieve competitive relationships, the customer source and shopping center functional partitions are extremely similar. In this regard, business competitors will make plans in advance. Absolute competitive relationships are actually rarely seen. Suzhou's business is still developing, and it can also be seen from the many shopping centers that have opened one after another in Suzhou.
Breakthrough Chapter
New trend of commercial development innovation has become the key to breaking through
There are statistics. In 2018, 27 shopping centers are expected to open in Suzhou, including 16 in Suzhou city (including Wujiang District ); 12 large shopping centers will open in Suzhou, including 9 in Suzhou city (including 2 Wujiang District), which is the same as in 2017.
(data comes from Yingshang.com)
How to avoid the occurrence of commercial oversupply in many shopping malls? How to stand out among a number of shopping malls? Let’s look at the following trends first.
✔ Change in consumption structure
The widespread application of e-commerce and O2O, the retail and chain businesses in shopping malls have declined significantly, and the sales concepts in shopping malls have also changed, and the requirements for service, education, and food have been further improved.
✔ offline experiential business has become a trend
Online shopping is goods and shopping coupons. Offline experiential business is more important, integrating it into many aspects such as leisure, sports, entertainment, and art to meet consumers' experience-oriented consumption needs and bring new popularity and business opportunities.
✔ theme business needs
personalized consumption makes shopping centers focus on a certain theme, from competing for hardware to competing for software, so that customers can recognize shopping centers and gradually become word-of-mouth publicity.
✔ IP marketing
Select IP marketing activities must first conform to the customer positioning of this shopping center, so that they can attract people, generate consumption, and convert them into sales.
summary
Summary, shopping malls have entered the era of stock. Suzhou does not lack shopping malls, but what they lack is high-quality shopping centers with personality and innovative spirit. With the entry of a large number of national businesses, the development of exploring Suzhou shopping centers is still in progress.
The completion and opening of the shopping mall is just the beginning. In the future, operations and actual sales are the key to judging the success of a shopping mall. Don’t say that business is difficult to do, you may have found a bad example.
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