On September 7, Cook @TimCook posted on Weibo: We care about all the people and communities in Sichuan affected by the earthquake. Apple will donate to support rescue and reconstruction efforts.
Apple CEO Cook
I have to say that it was a wonderful operation to post this update the day before the launch conference of the iPhone 14 series in the early morning of September 8. This behavior wonderfully brought Apple's popularity, making Apple a hot search again the day before the launch conference, and warmed up the launch conference of the iPhone 14 series.
But while this wave of Apple was being heatedly discussed, netizens were also awake in the world and pointed out the key word "生" and before they donated it, they became a hot search. This hot search was bought.
In contrast, although state-owned enterprises and central enterprises are not very profitable, they all donate silently and truly help the people, but they have not become hot searches.
Moreover, every time Apple's disaster occurs in China, it will claim that it will "will" support it, but it has not been implemented, but it is more like a gimmick.
In short, whether his remarks were taken into action this time was to increase the popularity of the iPhone 14 launch conference in the early morning and it has been successful.
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