Reporter of the Economic Business: Wang Jing Editor of the Economic Business: Dong Xingsheng
On October 11, the news that iPhone 14 and iPhone 14 Plus set the record for the fastest price reduction in the first launch has sparked heated discussion.
On October 7, the iPhone 14 Plus was officially launched. Shortly after the model was launched, the price of the phone fell through third-party channels - about 400 yuan cheaper than the Apple official website. A similar situation occurred in the iPhone 14 released earlier. On September 18, the topic #Scalper complained that Apple 14 paid 100 yuan for a payout# once became a hot search.
On the morning of October 11, a reporter from " Daily Economic News " learned from the e-commerce platform that the price of iPhone 14 Plus is generally about 500 yuan cheaper than the official website, while the price of iPhone 14 is generally about 200 yuan cheaper than the official website. At the same time, the reporter contacted a boss who had a stall in Huaqiangbei through WeChat and learned about Huaqiangbei’s latest quotation on the iPhone 14 series. Among them, iPhone 14 128G can be as cheap as 409 yuan, 256G can be as cheap as 609 yuan, and 512G can be as cheap as nearly 1,000 yuan, that is, 979 yuan; for iPhone 14 Plus, the price gap between the breaking issue is even larger, 128G, 256G, and 512G can be as cheap as 699 yuan, 829 yuan, and 1,299 yuan, respectively. Therefore, it is also nicknamed by netizens as "the least value-preserving mobile phone of the year."
Image source: Huaqiangbei seller provides
In addition, when the reporter logged into the Apple official website to check, it was noticed that both iPhone 14 and iPhone 14 Plus are available in stock. You can place an order directly to pick up the goods in the store, or choose to deliver. At present, the pre-orders of iPhone 14 and iPhone 14 Plus are not ideal, while the Pro version continues to be hot and the supply is still insufficient.
Affected by this, the cost-effectiveness of the old models of Apple 13 series is becoming more outstanding. Counter Point Research's latest market research report shows that after the launch of the iPhone 14 series, the price of refurbished/second-hand products of the iPhone 13 series rose by 11% on average, especially the prices of the 13 Pro and Pro Max versions have reached a new high in the past six months. Compared with the iPhone 13 series, the iPhone 14 series released this year has cancelled the mini version and added the Plus version, which has a screen size of 6.7 inches. However, the iPhone 14/14 Plus still continues the notch screen solution. iPhone 14 Pro/Pro Max adopts a "pill screen" design. This is also the first time Apple has canceled the notch screen in five years since the release of iPhone X, which is considered to be a major outlier in the appearance of iPhone . In terms of the core configuration of
, the iPhone 14/14 Plus is equipped with Apple A15 bionic chip and a 12-megapixel dual camera with a rear upgrade, which disappoints Apple fans. The iPhone 14 Pro/Pro Max is equipped with a new A16 bionic chip. The processor uses the latest 4nm technology, upgrades the camera hardware, and is equipped with a 48-megapixel main camera for the first time.
Apple store Image source: Photo by Zhang Jian, reporter of Meike (data photo)
IDCh Senior analyst Guo Tianxiang told reporters through WeChat that the sales of iPhone 14 (basic version) this time is far inferior to the iPhone 13 in the same period last year. The main reason is that the upgrade is too small and it is not very attractive to users. What we know now is that Apple has adjusted its subsequent production plan and will provide more pro versions. "Of course, we are not sure if Apple's strategy is to upgrade less, so as to encourage consumers to buy more expensive pro versions, making Apple's income higher." The sales of the new iPhone 14/14 Plus were cold, which also forced Apple to adjust its production line. Tianfeng Securities analyst Ming-Chi Kuo recently posted on social media: "In the order of Pro models, iPhone 14 Pro Max accounts for about 60%, which is conducive to Apple's iPhone ASP (average sales price) product portfolio in the fourth quarter of this year. I think this result will encourage Apple to create more differentiation between iPhone 15 Pro Max and 15 Pro to increase the shipment of 15 Pro Max and strengthen the iPhone product portfolio."
However, Guo Tianxiang believes that Apple's subsequent strategies include next year's iPhone 15 series, and it is still a bit too early to talk about it. "If the iPhone 13 is completely discontinued and the inventory on the market is exhausted, it is estimated that the demand for iPhone 14 will rebound. Even if Apple loosens the price of (iPhone 14), it will also have a certain (sales) driving effect."
Daily Economic News
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-