For the sake of clear voice, many products have noise reduction functions or have noise reduction tools for certain aspects. This article introduces Krisp, a tool for online conference noise reduction, and analyzes this product from the aspects of the establishment, product technology and development history of Krisp. Let’s take a look.
Recently, I saw an interesting noise reduction tool Krisp, which is a special point of noise reduction for online meetings, which is a special point of micro and . It has achieved good results. At the same time, this product has also attracted many people's attention and discussion: about the form, function and future of the product, and whether there is the same opportunity in China?
This article attempts to analyze this product from the aspects of the establishment, product technology and development history of Krisp's entire company, and explore how Krisp has created its own unique PLG flywheel and achieved revenue growth of more than 2,000% of years.
Catalog of this article:
- Company introduction
- Product introduction
- PLG analysis
- Future development and potential risks
- Key points
111.Company introduction
017, Krisp founder Davit Baghdasaryan was also the head of product security in Twilio, while his friend, another co-founder, Arto Minasyan, is a doctor of mathematics. At that time, Baghdasaryan discovered that when he was conducting an online meeting in Twilio, the complicated background noise caused great trouble. He thought this was a pain point that everyone might encounter, and thought that machine learning might be a potential solution, so they joined forces to form a new company 2Hz, and then the birth of Krisp.According to Crunchbase data, Krisp received a total of US$53.5 million of seed rounds of led by Shanda Group and Sierra Ventures in June 2018. After two years of development, especially during the epidemic, users and revenue have achieved rapid growth.
From the data, thanks to the general trend of remote work in 2020, Krisp's active users have increased by 20 times , corporate accounts have increased by 23 times , and ARR has increased by 13 times . From an absolute value, Krisp already has 1200+ paid enterprise users and millions of US dollars. The growth rate of
also led to a total of US$55 million in Pre-A round led by Sierra Ventures and Storm Ventures in August 2020, and in February 2021, it received a total of US$59 million in Series A round led by RTP Global, which means that the entire A round financing reached US$514 million in . But this is still a relatively conservative figure for a company with thousands of corporate customers and revenue growth of more than 2,000%.
According to their founder Baghdasaryan in February last year, they were scheduled to raise a Series B round when the ARR reached $15 million at the end of last year, but it seems that no news of the latest round of financing has been made so far.
It is worth mentioning that Krisp is not only located in the United States, they also have many team members in Armenia . Both founders are from Armenian . They formed a dozen research team in the local area, including members of math, physics and engineer backgrounds.
At the same time, they also stated on their official website that they are a Remote-first (remote first) company. This is also an inevitable new trend in the post-epidemic era. More and more companies believe that world-class talents are not just in , California, , New York or other technology center cities. They will be distributed around the world and wait for people to discover them. This also indicates that remote communication is a gradual development and huge market.
2. Product introduction
Krisp's noise reduction principle is very simple to summarize. It is to use machine learning to identify vocal to , cut off other sound signals, and achieve noise reduction. Initially, the founder Baghdasaryan wanted to create a noise reduction solution for mobile networks and sold to mobile operators like T-Mobile, but it turned out that this method was too slow, so they decided to make an direct-to-consumer application .
Krisp first released the APP for Mac, which supports the modification of input and output sound signals at the same time. All processing is carried out locally, so the delay is very small, and there is no need to worry about data security and privacy issues . In addition, since it is the sound processing of the system (OS) layer, as long as the APP running on the system can enjoy the audio effect after Krisp processing. Why did
choose to release the Mac version first? The Krisp team believes that the user portrait of the early-adopter of this product's early adopter is overlapping with the Apple ecological users. Of course, they also released the Windows version shortly afterwards.
In terms of early user portraits, Baghdasaryan believes that gamers are also the main type, especially for games like PUBG. They especially need clear call quality to ensure team collaboration in the game.
is very likely to be a person's first reaction. Why don't they look for chip manufacturers and implant this as the underlying hardware on the audio processor on mobile phones or computers. However, the Krisp team believes that this method is too slow and limits too much . At that time (2017), the software market space was larger and there was no real strong competitor, so the entry barrier was also lower.
According to founder Baghdasaryan, many noise reduction solutions at that time required multiple microphones, and they all needed to speak close to the microphone to achieve noise reduction, but for Krisp, there were no these requirements. Only one microphone is required and noise reduction functions for input and output audio can be implemented anywhere. What the
Krisp core wants to solve is the problem of Noise Suppression (noise suppression) . What is noise suppression? Simply put, eliminates background noise from both parties or multiple parties in the conversation. This is different from ANC (Active Noise Cancellation Active Noise Cancellation) eliminating noise problems entering people's ears.
Traditional noise suppression has been widely used in terminal electronic devices, such as our most commonly used mobile phones. This technology uses multiple microphones in different locations to capture voices, and achieves clear voice effects by calculating the difference in the volume of people's voices in different locations. But this technology has great limitations. For example, when a person does not speak, there is no way to judge the position of the voice. All microphones accept ambient noise, or when running, the distance changes constantly, which makes the situation very complicated.
followed by a DSP (Digital SIgnal Processing Digital Signal Processing) algorithm, which achieves noise reduction effect by processing audio frame by frame, distinguishing vocals and noise, and adapting it. However, this method still has great limitations in dealing with variable noise in daily environments. Generally speaking, noise can be divided into Stationary (static) and Non-Stationary (non-static).
The traditional DSP algorithm can handle static noises in very well, but it is not very effective for some sounds similar to human voices or very short (keyboard typing, alarm sound, etc.).
and Krisp achieves noise reduction based on deep learning. The basic principle about this comes from the 2015 paper "A regression approach to speech enhancement based on deep neural networks". Here, a regression method is mentioned. By learning the Ratio Mask that generates each audio, the Ration Mask retains the vocals and removes unnecessary noise.
Over time, this algorithm is constantly improving, but the main underlying logic is the following three steps: first, mix clean voice and noise, generate a large data set of noise-free voices, and then feed these data sets to the input end of the DNN (Deep Neural Networks Deep Neural Networks), and then feed the corresponding clean voices at the output end, and finally generate a Mask that filters the noise and retains the voice.
Currently, Krisp can support bidirectional noise reduction, echo cancellation, sound cancellation and background replacement functions. It also provides a series of practical small functions that are conducive to video conferencing, such as timer and volume prompts. In addition, data analysis functions are added, such as meeting time, noise duration, participation degree, etc.
3. PLG analysis
Next, let’s analyze the PLG route of Krisp’s entire product . Its early cold start idea is very clear. By cutting into from a very subtle pain point of , we have solved this problem with a unique idea by targeting the noise reduction needs of target groups such as remote workers, gamers and digital homegirls , combined with the latest machine learning technology at the time.
1. Discover discovery stage
According to PLG's New User Journey (new user journey) (friends who don't know about it can read this article interpreted by the previous OpenView annual product benchmark report). The first step is to face the problem of Discover user traffic .
At this stage, Krisp mainly utilizes three platforms: Product Hunt, Hacker News and AppSumo to achieve traffic exposure and obtain seed users. Product Hunt has always been the first place for cold starts for products, gathering a large number of early adopters who are willing to try and experience new products.
Krisp was released on Product Hunt 7 times and received more than 7000 votes in favor, won 11 badges and had a user rating of up to 4.7 points. Hacker News is a news discussion website under the famous start-up incubator Y Combinator. The interface is very simple, similar to the early BBS. Many people will discuss entrepreneurship-related news, products, etc., and have also gathered a group of high-quality users who are very happy to experience new products.
Hacker News' posts are related to the number of Points and comments. Krisp has points close to 400 and 100+ comments on Hacker News. It reached the third place on the popular list at the time and stayed in the top 10 of the homepage rankings for more than 14 hours. AppSumo is an online discount platform that specializes in purchasing Lifetime version software, with more than 800,000 technology enthusiasts purchasing software on it.
Krisp launched AppSumo on August 7, 2019. According to the team, they gained a large number of customers whom they actively contacted in just a few hours, and some people posted videos on Youtube to evaluate Krisp's Deal on AppSumo.
Finally, Krisp received 5500+ new user registrations, 1700+ shares, and 1000+ users purchased within one day, with the final sales reaching US$214,500 .
From the data of the above three, we can see that Krisp's subtle entry point selected in the early stage accurately hit the market pain point , and through the publishing platform of many technology enthusiasts, it obtained the first batch of personal seed users, and at the same time successfully completed the sales conversion.
Let’s take a look at the current main traffic sources of Krisp website. According to the data from Similarweb, the total number of Krisp websites in the past three months was about .95 million. Among them, the main visitors came from the United States, Philippines and India (you can think about why the Philippines and India account for such a high proportion?), accounting for 19.84%, 16.34% and 8.51% respectively, and the audience group is the most aged 18 to 35, accounting for about 65%, and the remaining 35 to 44 years old accounts for 16.8%. From the perspective of audience preferences and interests, it is mainly people related to the Internet and computers.
From the marketing channel, the most people who directly enter the URL to visit Krisp are the ones who visit Krisp, reaching 60%. The other 34.5% of the people visit the websites through searches. These two are basically the main sources of visits, and the remaining 3% of the visits come from external links and social media.
From the perspective of keyword search traffic, about 95% of the traffic is organic, and the remaining 5% is paid traffic. The main popular keywords are also related to the product, such as Krisp, Krisp app, Krisp download, etc.
From the perspective of social media traffic , more than half of the traffic comes from Youtube, one-quarter of the traffic comes from Discord, and the rest are Linkedin, Reddit and Twitter.
looked at Krisp's official account on these social media. The YouTube account has fans of about 2,500. The previous video update was 7 months ago. The main content on YouTube includes early connection tutorials with various audio and video software, as well as some remote office tips and some product introductions. The average number of views of a single video is about a few thousand, but there is a 44-second product introduction. The video has a staggering 38 million views, which should be very considerable.
On Facebook, Krisp has 10,000+ users follow it. The main post content is related to the latest product features. On average, 1 to 3 updates are updated every month, and it is not very active. The situation on Twitter is similar to Facebook, with followers around 5,000, and the content dynamics are mainly based on product introductions, but the update frequency will be higher.
2. Start stage
After reading the Discover stage, let’s take a look at the Start stage. The main core content of this stage is the official website. Step by step guide users to register and convert through the content of the official website is the key purpose of this stage.
Open the homepage of Krisp's official website. The first thing you see is the core product function of "Sound clear in online meetings" . A CTA (Call to Action) button is placed under the text to guide users to start for free, and a small word below indicates: does not require a credit card, and is free forever. It helps users to dispel doubts and improve conversion rate. And there is also a button of different colors in the upper right corner to enhance the entire CTA stimulation.
In addition, there is also a video of Watch Video, which is the 44-second and 38 million views mentioned above, which also explains why this video has such a large number of views. In the following column, emphasizes the professional trust in Krisp , including Github, Discord, Zapier and other teams. This column plays the role of trusting to endorse , helping to enhance the brand image and further dispel user doubts.
Next is the regular function introduction column. Here you can see that Krisp positioned himself as the role of conference assistant , and divided the functions into two types: conference experience and insight, and displayed and introduced separately.
also specially marked the latest function in eye-catching yellow below the regular function to attract users' attention and leave a deeper impression on users. At the same time, a hyperlink button for viewing all functions is also added to the end to guide users to learn more.
Next is a column displayed by a demo. In this column, Krisp gives demos of various noise environments that may appear in daily life, such as dog barking, car noise, children crying, keyboard tapping and fan sound.
users can click the play button to truly experience the contrast effect of Krisp's front and back noise reduction in the noise in a noisy environment. From the PLG perspective, Demo display is often the best way to reflect the product and attract users to convert . Therefore, a button to convert CTA is directly placed at the bottom of the column, allowing users to act quickly and achieve conversion.
The next column is to support product expansion. The number 800+ is simply and clearly reflects Krisp's rich expansion , and position itself at the smart layer between the device and other online communication solutions. It only requires a button to easily achieve noise reduction. This column further narrows the distance between Krisp and users, further dispels users' doubts, and to a certain extent, it also helps users reduce decision-making costs.
and then privacy security and product underlying technology introduction . Since voice communication inevitably involves privacy information and data security, many people are worried whether using such additional software will be collected for sensitive voice data.
Therefore, the main function of this column is to dispel users' concerns. From the design, it can also be seen that Krisp deliberately used a serious dark tone of to reflect this point , and attached with relevant security certification. It also promised that all information processing will be on the device side and will not be uploaded to the cloud.And below, I also explained that I use artificial intelligence deep learning technology, which comes from the world's top researchers to improve my product professionalism, further strengthen user confidence, and thus increase conversion rate. The two columns immediately following
are also endorsed by products and enhance user confidence. The first is the honors it has won, which emphasizes that its professional technology has been recognized by industry experts and reflects the technical strength of the product. The second part is the rating and evaluation of from some software rating websites, including G2, Trustpilot, etc., and emphasizes the attributes of the team. This is also the B-end customer market that Krisp is targeted at the moment and future, which will help enhance the confidence of B-end users. The last part of
is the product's future outlook and the echo of the introduction at the beginning of at the end of , and guides the user again. Just a single click to get an efficient online meeting experience.
and also made a cute kitten sliding the button, vividly showing the simplicity of the process and giving the user a sense of immersion. At the same time, the CTA button is also placed at the bottom, and it is marked in small words like the beginning: no credit card is required, and it is free forever.
In summary, the Krisp official website page structure is very clear , and the CTA's way of calling for action is also very clever. It also matches various colors according to the different display content, and is accompanied by some cute animations and compositions, which further enriches the diversity of the website .
At the same time, Krisp also uses a suspended top menu bar, and the CTA call button of "Get Krisp for Free" is always maintained in the upper right corner, reminding users to convert and register. There is also a small easter egg. After opening the homepage of the official website with Chrome browser, you can see the Try a live demo's function module . You can directly start recording and test the noise reduction effect of Krisp.
is different from the already recorded Demo audio mentioned above. This is directly recorded in your own environment, which is more personalized and credible, which is equivalent to helping users experience the Aha moment of the product in advance, which helps improve the conversion rate .
In addition, after clicking the "Get Krisp for Free" button, you will come to the registration page. The layout of the entire page is very simple. The left side of further emphasizes the product's characteristics and rating reliability , reflecting the product's credibility , and finally dispels users' doubts. On the right is an email input box, and a small line of "No credit card required" was added under the created account (the reason is that many products in the United States adopt a free trial strategy, which requires you to enter a credit card first, and the payment will be deducted directly after the trial expires) means that no credit card is required.
After entering the email address, click the "Sign up" button, then enter the verification code to complete the registration and arrive at the software download page. Users can freely choose the Krisp suitable for their system version to download and install.
3. Activate activation stage
In the Activate activation stage, the most important thing is that allows users to feel the product value , reach the Aha moment, and thus become a long-term active user. This stage is a very critical stage for a PLG product. The quality of this stage directly determines the user's retention , and retention plays an important role in the final paid conversion and subsequent scale growth.
For Krisp product, its starting point is to target the pain point of online AC noise interference. Therefore, the value transmission and Aha moment of the product are very clear and clear, which is to let users experience the communication effect after Krisp noise reduction for the first time. Let’s actually experience the Krisp’s process below. After installing the software, Krisp will appear in the taskbar in the upper right corner (taking the Mac version as an example). After clicking, logging in, it will jump to the browser and open the verification interface. You need to enter your email address and verification code to log in to the software. After
logs in for the first time, Krisp will appear with Onboarding guidance interface . The first thing to do is to select the corresponding conference software and configure it.It can be seen that Krisp provides commonly used software options such as Zoom, Slack, Skype and Facetime by default to help users make quick choices.
After clicking on the corresponding conference software, the corresponding video tutorial will appear, with a length of about 30 seconds, helping users complete the configuration quickly. The configuration here is actually very simple, just change the microphone, speaker and camera in the conference software corresponding to to Krisp.
If you encounter problems at this step, you can also click the Help button in the lower left corner to open the Help Center for more information, or submit the form for manual assistance.
After completing the configuration, when you start an online meeting, Krisp will automatically appear a widget and tell you that the corresponding noise reduction is turned on. You can experience the unique charm of Krisp by simply clicking to turn on or off the noise cancellation function.
In addition, you can easily complete the corresponding microphone and speaker configuration operations in the upper right corner. The latest version of Krisp has also launched corresponding support for video content, such as replacing the background and adjusting the light brightness , etc. The operation is very simple, and you can see the adjusted effects in in real time .
In summary, Krisp did a very good job in the Activate activation stage. It provided targeted Onboarding guidance tutorials from the beginning, and all operations are very simple and easy to understand. With the effect of real-time preview, users can feel the value of the product in the shortest time.
4. Covert conversion stage
Next, let’s take a look at the Covert conversion stage. The most important thing in this stage is to purchase for a paid purchase.
All PLG products basically have a process of converting from to paid for free. The core is how to enable users to further develop a purchasing intention after feeling the value of the product, and to achieve conversion with a smooth purchasing process at the right time. At the same time, this process requires different targeted adjustments for individuals and corporate users, so that the purchase conversion rate of the two reaches the highest.
Krisp mainly uses noise reduction time as a paid pain point . As shown in the figure below, the free version of Krisp supports with 560 minutes of voice noise reduction per day, while the paid version of Krisp supports unlimited noise reduction time for two devices. At the same time, if it is a team version, the price of a single person is the same, but the team management and secure single sign-in have been added, and the right to prioritize technical support is also given.
(1) From the price point of view,
If you buy monthly, it is a single person with a monthly purchase of $12 per month, and you can get a 58% discount on annual purchases, which only costs $5 per month.
(2) From the price page design,
Krisp actively guides users to purchase packages on an annual basis by highlighting the special offer of 58%. In addition, the team and enterprise versions are marked at the bottom of the team and enterprise versions that have purchased this version, such as Clickup, Chegg, Github and SIEMENS, which helps to improve trust and endorsement and dispel purchase concerns .
(3) From the conversion path,
Krisp For users of the free version, they will be alert to the target at the bottom of the configuration interface. The remaining free time on the day is left, and a CTA button for the upgrade version is placed on the right side. guides users to purchase with one click.
also has a small line of words below, guiding users to switch the registration email address to the work email address of the company domain name , which can increase the free use time by 1.5 times, reaching 90 minutes. From this, we can also see that Krisp is working hard to obtain relevant information from B-end enterprise users , and invests targeted sales resources to help convert corporate customers and increase revenue.
(4) From the sales team,
Krisp began to form relevant sales personnel in 2020. Currently, there are nearly 20 SDRs (Sales Development Representative Sales Development Representative Sales Development Representative) and AE (Account Executive Account Manager), mainly targeting SMB and corporate customers .
Especially in March 2020, they received a large order from more than 2,000 employees of technology companies.Since then, enterprise-level customers have gradually become Krisp's main source of revenue. With the help of the huge user base set by PLG in the early stage, the Krisp sales team has successively signed enterprise-type orders such as banks, law firms, consulting companies and call centers . But Krisp still adheres to the PLG concept of end users, which is preferred by , because they think noise reduction is a need that everyone will encounter in life.
5. Scale scale stage
Finally, let’s take a look at the Scale scale stage. The most important thing in this stage is to further increase user usage and further guide users to invite team members or introduce more people to use it, thereby achieving scale growth.
In this regard, Krisp had a recommendation plan for in the early stage. Early users can get a free one-year value-added service by recommending individual users to use it. In addition, if users create a team and invite members to participate in the team, the team can get a free one-year value-added service.
Subsequently, Krisp further launched the Affiliate Program franchise program . This plan helps promote products by incentivizing Krisp users directly through cash. Users only need to fill in basic information to apply to become promotion ambassadors and obtain the corresponding invitation link (need to official approval). At the same time, Krisp also provides a rich promotional material to help users better promote products.
At the same time, in terms of remuneration, each free registration can bring 1 's benefits, and each paid package can also bring 1 's benefits. At the same time, if you subscribe to the team package, you can get 20% of the total amount of subscription.
In addition, Krisp also provides a very detailed data viewing version, including clicks, conversion rate, regional distribution and rewards, etc. , to help promoters view the latest promotion situation in real time, thereby dynamically adjusting the promotion plan to achieve the best results and achieving a win-win situation. At the same time, you only need to spend or more than to quickly withdraw cash. The entire positive feedback mechanism is very good.
helps Krisp transform its users into promoters through this direct money incentive. These promoters are equivalent to nodes in the network beginning to expand new user traffic channels and achieve scale growth.
This method also invisibly enhances user stickiness , helping Krisp complete the final link of self-growth in the existing PLG flywheel, thereby promoting the operation of the entire growth flywheel. The underlying logic in
is: the more users there are, the more audio data will be generated, which will further upgrade and improve the DNN noise reduction model and have better noise reduction effect. At the same time, these users will also achieve viral transmission through word-of-mouth transmission or promotion plans, thus bringing more users.
4. Future development and potential risks
According to Krisp's forecast, as of the end of this year, 25% of 's work in North America will be fully remotely , and this number will continue to grow in the next few years. And this is also the starting point of Krisp's mission and vision:
Mission: "Empower professionals to become more effective communicators, regardless of where they work." (Make professionals to become more effective communicators, regardless of where they work." (Build the world’s most innovative AI-powered solution for more effective online meetings.” (Build the world's most innovative artificial intelligence solution to achieve more efficient online meetings.)
These actually reflect Krisp's next ambitions, not just to be a simple noise reduction tool, but to cover the entire process of audio and video conferencing in . Founder Baghdasaryan believes that speaking is a skill that can be improved, and Krisp is like Grammaly (a writing tool that integrates grammar, spelling checking and plagiarism detection functions) in the field of audio and video. But the difference is that the way you give feedback on your speech needs to be clever.
When a person is speaking, it may not require a real-time feedback.But over time, Krisp can help users improve their speaking level by analyzing in vocabulary and spoken language and other aspects to help users improve their speaking level in a targeted manner.
In addition, Krisp also intends to provide corresponding noise reduction solutions for some asynchronous audio and video recording scenarios, such as podcasts, telephone recordings, etc. From the perspective of potential risks, Krisp actually faces great challenges.
has a very subtle requirement and its own does not have a corresponding online meeting platform , so it needs to rely on other existing online meeting tools for use. This helped Krisp achieve a fast cold start from 0 to 1 in the early stage, but over time, these video platforms are likely to choose to do the corresponding noise reduction function . For example, Zoom has integrated the corresponding noise reduction option and can be turned on with one click.
Of course, Krisp can also cooperate with these platforms to promote its own products. For example, Discord directly integrates Krisp as a built-in noise reduction tool.
In addition, from the perspective of ToB enterprise market, Krisp is also facing competition from noise reduction manufacturers that integrate software and hardware. Especially for some large technology companies, law firms and call centers, because their has higher performance requirements and more budgets for , they may directly purchase noise reduction equipment that integrates software and hardware to meet their own needs in the future. On the other hand, Krisp's early technological advantages have gradually decreased over time, which is actually a challenge faced by many AI tools, such as image recognition, voice recognition, etc.
may have more data sets in the early stage and better trained models, thus having a leading competitive advantage. But as time goes by, data from similar products will come up. For some life scenarios, such as keyboard noise, street noise and pet noise, after the performance of reaches a bottleneck, users may not be able to distinguish the difference between . At this time, Krisp's leading technical position at the beginning will encounter challenges from latecomers.
In general, Krisp entered the market from a critical need point and successfully achieved the development of the product from 0 to 1 with the leading noise reduction experience at that time. But the next from 1 to 100 is the beginning of the real challenge , which is also a common problem faced by all tool products. How to make the product value deep and thick, form an ecosystem, and enhance user stickiness is the key breakthrough for Krisp. Judging from the prospects of future functions by founder Baghdasaryan, they have also realized this and are working towards it.
5. Key points
Finally, let’s summarize the growth path of Krisp’s entire product PLG flywheel. What are the key points of that are worth learning and thinking about in ?
1. Products are always the core
As a tool type product, how to choose the right key point of segmentation determines whether the cold start can be successfully launched from 0 to 1 in the early stage. At the same time, we should pay attention to the latest technology trends of and . Krisp has grasped the latest technologies of AI machine learning to solve the urgent need for noise interference.
2. In the early stage of product Discovery,
requires to find a group of early adopters who are willing to try it out. For example, Krisp uses Product Hunt, Hacker News and Appsumo as traffic exposure channels. At the same time, they also targeted a relatively gathering and easy-to-reach subdivided group of gamers, and combined with Discord to promote Co-marketing.
3. We should pay attention to the organic growth brought by SEO and content marketing through social media platforms
Krisp basically covers several common social media platforms and publishes a large number of content marketing information on it. Especially during the remote office of the epidemic, Krisp produced a large number of articles that help remote office improve efficiency and skills, and also attracted a group of KOLs to actively evaluate products and disseminate content, and realize secondary content creation and forwarding.
4. For the start stage of Start,
should pay attention to the content and layout of the official website , especially in Demo display . Krisp uses two different demo expression methods to allow users to feel the magic of the product faster, thereby improving the registration conversion rate.At the same time, for products involving privacy data security, it is also very important to display the credibility of the product on the official website, such as endorsement of some existing major customers, endorsement of professional institutions and media platforms, to dispel users' doubts. 5. For the Activate activation stage, the
product requires to set the corresponding Onboarding boot process to help users get started quickly. This guide is best in a short video format, which is more vivid and vivid. At the same time, we should pay attention to the key points of digging out the Aha moment, and try our best to get users to this key point, and also set up relevant help methods to avoid users losing because they are unable to get started with the product.
6. For the Convert conversion stage,
First, needs to find the core selling point of its own product . For example, Krisp uses noise reduction time as the core selling point, and places relevant reminders and guide purchasing methods in the eye-catching position of the product to naturally guide users to purchase for a paid purchase. In addition, for PLG products, they will face the problem of individual users converting to teams or even companies. At this time, it is necessary to guide users to provide corresponding company information as much as possible. For example, Krisp uses extended noise reduction time to motivate users to provide company email. At the same time, we must form a relevant sales team, actively contact the target users, improve the paid conversion of teams and enterprise-level products, and win large orders.
7. For the Scale scale stage,
, on the one hand, needs to find ways to improve the user's usage time . For example, Krisp has launched more additional functions, further expands the use value of the product , thereby improving user retention. At the same time, it is also necessary to transform existing users into
, the promoter of their own products through some incentive plans. This can be rewards related to product functions, such as unlocking of paid functions or membership time, etc., or direct monetary incentives, which is more conducive to forming a long-term win-win cooperation relationship and help further expand the product to team and enterprise-level users. 8. For tool-type products,
must pay attention to the growth challenge from 1 to 100. This is a process of deepening, thickening and broadening product value. Only by crossing this gap and forming your own corresponding product ecosystem can you truly achieve long-term development in the future. Otherwise, the possible outcome will be to be replaced by the attached platform with similar functions, or acquired by giants.
6. Ending
That’s all for this issue’s product analysis of Krisp. If you like this article, please help like and share ! This helps positive feedback and produces more content that is of interest to everyone. Thanks for supporting
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Reference Material:
[1]https://www.crunchbase.com/organization/krisp-af3e/company_financials
[2]https://developer.nvidia.com/zh-cn/blog/nvidia-real-time-noise-suppression-deep-learning/
[3]https://krisp.ai/careers/
[4]https://krisp.ai/careers/
[4]https://krisp.ai/careers/
[4]https://krisp.ai/careers/
[4]https://krisp.ai/careers/
[4]https://krisp.ai/careers/
[4]https://krisp.ai/careers/ /www.toplyne.io/blog/krisp-ai-the-noisefighting-superhero
[5]https://krisp.ai/blog/krisp-hit-an-all-time-record-launching-on-appsumo/
[6]https://www.similarweb.com/zh/website/krisp.ai/#display-ads
[7]https://help.krisp.ai/hc/en-us/ articles/4420145521436-Set-up-Discord-with-Krisp
[8]https://krisp.ai/affiliate/
[9]https://techcrunch.com/2020/08/05/krisp-snags-5m-a-round-as-demand-grows-for-its-voice-isolating-algorithm/
[10]https://techcrunch.com/2021/02/16/kr isp-nearly-triples-fundraise-with-9m-expansion-after-blockbuster-2020/
[11]https://techcrunch.com/2018/12/10/krisp-reduces-noise-on-calls-using-machine-learning-and-its-coming-to-windows-soon/
Author: Shensi Circle; Official Account: Shensi Circle (ID: gh_352a572cf923)
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