Why do first-line PPT internet celebrities such as Awen, Cao Jiang, and Jiawen Qian no longer play PPT?
To answer this question, let’s do an analysis.
【One】
First look at three data:
- Open the WeChat public account "I know a P", and you can see the latest article pushed by Simon-Awen is: "Christmas Gift | Secretly Give You a Delicious PPT Template". The update time is December 25, 2016, more than three months have passed since now.
- Open Jiawenqian’s WeChat official account and you can also see the latest push article: "#Only Secret Books# After reading this, you can also play with hand-drawn dynamic expressions". The update time is November 30, 2016, more than four months have passed since now.
- Open Cao Jiang’s WeChat official account. The latest article related to PPT is: "The Last Wave of Resource Sharing Before the Spring Festival", which was updated on January 21, 2017, more than two months have passed since now.
From the above three data, we can get a rough impression: these three Internet celebrities who started with PPT are gradually fading out of the PPT framework.
So, what areas are they moving towards?
From the push of "A Net Yellow Confession" released by Awen and Weibo updates, we can subtly realize that Awen no longer focuses on sharing free PPT tutorials. He quit his job as a Guoshuang Technology and became a freelance worker, making a living by PPT high-end customization and selling online courses (here is an imagination). At present, he is also in the stage of fully developing new courses.
However, Awen's general route is: from attracting fans to curriculum research and development, it is the transformation of technicians to operators and managers.
In contrast, Cao Jiang has always used PPT as a connector to connect with Apps, manual accounts, notes, knowledge management, workplace experience, mobile photography, etc., and has many types of involvement and a variety of categories. Since March, several articles updated by Cao Jiang have been leaning towards workplace experience:
- Friends, what are you anxious about (March 1)
- I want to recommend a textbook to you (March 3)
- Recommend a way to say goodbye to burnout (March 5)
- I don’t want to tell you the Windows artifact (March 9) -
- An immature view (March 12)
- Cao Jiang’s private notes case library (March 16)
- Why do they show overtime? (March 18)
- A method to help grow (March 20)
At this point, we can roughly conclude that Cao will be simplifying the complex and focusing on workplace experience or stories, and reshaping the brand of "Cao Jiang".
and Jiawen Qian-he has really faded out for a long time. From his circle of friends, he could roughly find clues about him. He worked as an illustrator in his WeChat account late at night, drawing cute and humble illustrations, and when he had time, he would draw a WeChat expression of Dai Mao Er. Until not long ago, he left late at night and went to Wuhan to "conspire" with his gay friend Awen to make trouble.
PPT is mostly processed and beautified and typesetting of materials, and is considered as front desk type and display type. Jiawen Qian is transforming towards back-end and supply types, and is moving towards original material.
【Two】
Three internet celebrities faded out of the PPT circle. The most direct keyword that I personally feel is transformation.
- Awen—The transformation of technicians to operators
- Caojiang—The transformation of multi-line operations to single outstanding advantages construction
- Jiawenqian—The transformation of material processor to creator
. This "transformation" is wrapped in another word: iterative upgrade .
Before, there was a saying that chicken soup said:
What is scary is not that someone is better than you, but that people who are better than you work harder than you.
But in fact, it is:
What is scary is not that people who are better than you work harder than you, but that they are not at the same level of effort as you.
You thought that by changing the donkey to a thousand-mile horse on land, you could catch up with the great god driving a car ahead, but unexpectedly, after you changed to a thousand-mile horse, you found that the great god had entered the rocket and was moving towards space away from the gravity.And you can only look at the bursting exhaust gas and sigh, why can't I catch up with pinch?
If you want to solve this problem, you should solve two basic prerequisites:
- , one is what skills you know now;
- , two is where your future tendencies are.
skills are a necessary condition for solving problems and creating personal value, and are also the basic guarantee for achieving personal pursuits. Its energy source continuously provides material guarantee for your iteration and upgrading. Just like you are an accountant, the company's finances are managed by you; you are a copywriter, and the company's publicity and planning projects have your place. Just because you have learned a certain skill, developed a certain creation, realized a certain value, and obtained the corresponding social work.
. The future tendency is not only something you like and willing to do, but also something that can be accomplished within your ability. Targeted iteration and upgrade not only ensures its feasibility, but also ensures that it is not so confused and at a loss.
【Three】
So, how to build an iterative and upgraded growth model for yourself?
can be roughly divided into static model and dynamic model.
In the article before Mu Fan's demonstration, he mentioned the "input" + "output" model many times. It is roughly after reading the book, and applies the knowledge learned to actual work and personal growth, such as sharing reading notes, like Fan Deng Reading Club, which is a static model.
, and the dynamic model lies in "thinking" + "summary". Just like General Cao, people, things, and things they encounter at work will automatically think about the principles and rules behind them, and summarize the deep-seated routines, thus forming a Cao Jiang style work experience sharing; just like General Cao, he thought and transformed the tutorials seen on Youtobe, Zangku, Youshe and other websites, and made a popular PPT template. This type of behavior that takes oneself as the core and takes what one encounters as the starting point, conducts diary-based recording and divergent thinking, and ultimately produces works, is a dynamic model.
has four advantages in choosing a dynamic model:
- , first, it is better proximity. Reading books, watching movies, and reading strategies are all the experiences of others. You look at others' solutions when encountering things from a third perspective, and there is a barrier between them that "what you get on paper will always feel shallow." Using the dynamic model of thinking + summary, you can see your growth trajectory more intuitively.
- is the second thing to be more targeted. You do all the things yourself, and you participate in them yourself, and you have a thorough understanding of the causes, processes and consequences of the matter. After a little thinking and summarizing, you will know what is wrong, which is convenient for timely adjustments.
- third, it is better interactivity. A natural attribute called sociality is called sociality. It requires interaction with other people, and feedback. Doing anything subconsciously desires to be praised by friends and recognized by others. Using dynamic models, we will have the growth after comparing today and yesterday, and the sublimation of pre- and post-event comparisons. Through continuous interactive verification, we will witness our iteration and upgrading.
- Fourth, the sense of accomplishment is better. In fact, after every little thing is done, it will bring people a great sense of accomplishment. And a sense of accomplishment is the source of self-confidence. One article a day will be 365 articles in a year, which is an extremely rich accumulation; one page a day will be a picture album after one year. Everyone understands these principles, but what about the actual situation?
And Cao Jiang, Awen, and Jiawen Qian are all constantly optimizing themselves and iterating and upgrading. All this action is only about one sentence:
You should do it!
In summary, these are some ideas and methods of Xiao Mufan on this topic. I hope you can be inspired or gained after reading it. This is the greatest honor for the existence of this article.
Workplace Micro Series, for those who have worked for less than 10 years, share their thinking and methodologies for solving problems, and share ideas and suggestions for improving work efficiency and improving team collaboration relationships.——Xiao Mufan
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