The start of domestic dramas, will always be accompanied by "lost" . Before the broadcast of
, it was said that it was a "king bomb". As a result, after watching a few episodes with excitement, I found that it was a bad drama.
For example, The popular drama " Mountains and Rivers and Moon Bright " . Before the broadcast of
, it was simply "praised to the sky".
How luxurious the cast and how beautiful the costumes and the makeup are. It is a masterpiece that can compete with and " Ming Dynasty 1566" against .
As soon as the result was broadcast, it was despised by everyone because of the loose plot and the exaggerated historical processing. It was a pity for the performances of several veteran actors.
For example, Jin Dong The new drama starring in the past two years. Before the broadcast of
, it was said that he was a "teacher-sister killer", with guaranteed ratings. He praised him as a domineering president, and he was not greasy at all.
Results " Breakthrough " and " Lin Shenjian Lu " caused sighs as soon as it was broadcast.
Jin Dong's presence on the small screen in the past two years has surpassed Zhang Jiayi . It is often two star satellite TV stations, which have been broadcast simultaneously, but in terms of quality performance, it is a bit reluctant.
Another example is the Zhang Han that has recently caused controversy in " Gentlemen of the East Eighth District " .
The various problems of this drama were criticized by People's Daily , with a score of 2.1 on Douban, and also a record of the lowest score of domestic bad dramas.
However, in the early stages of the broadcast, this drama was described as Zhang Han's heavy work "Ten years of hard work" .
I really want to ask, what has Zhang Han done in the past ten years? Is he just practicing hand speed?
In short, any drama will be blown away on the Internet now.
ratings for various angles , various rankings are far ahead of , and various first-line powerhouses gather .
You can also look at Douban scores to judge the quality.
But the Douban score now seems to have also appeared "intelligent" .
High reputation drama, and it also makes quick points.
For example, " Kunlun Temple " , 8.3 points have been displayed in 2 days of broadcast.
There are some dramas, which are obviously very popular, but the score is "later" .
You can see only the short comment area. Those from different angles "four and five stars" praise are all high likes of hundreds or thousands of high praises.
Over time, domestic TV series gradually fell into a kind of "self-heat" , generating various "diseases" that are in-depth and difficult to treat.
It's time for us to "take the pulse" it.
TV series were originally large in size and had a long shooting cycle. There were not so many TV series in the past, so some TV stations would replay classic dramas in turn.
In today's TV drama market, is somewhat "floody".
In 2021, 194 TV series were produced and distributed nationwide, with a total of 6736 episodes.
On average, about 16 new dramas are released every month, and an average of one new drama is launched every 2 days.
Such a fast speed is destined to have extremely high requirements for creators -
They have to complete the script and shoot and produce the shortest time.
TV series production, and it inevitably became "pipeline" .
has a "pipeline", which naturally forms a routine.
, especially the following "several tricks" routines, we will see from time to time.
First trick: imitate, even "Western Chineseization", go to the poor information.
Reference, plagiarism and Chineseization are the most opportunistic ways.
There was a big fire ten years ago "Love Apartment ".
From character design to story design, to comedy memes, and even female characters' "sexual openness" , they all restored many well-known American dramas such as " Friends ", " Big Bang Life " and other famous American dramas.
And in terms of lines, the screenwriter can also achieve accurate translation.
Comparison of the lines of "Friends" and "Love Apartment"
However, at that time, such a plagiarism drama could also become a "feeling" of a generation.
There is another drama like this recently, but unfortunately -
"The Battle of the Rose" starring Yuan Quan and Huang Xiaoming , remake the American drama " Proud Wife " . Of course there is no problem with the remake of
, after all, I also spent money to get the corresponding authorization.
But it is not easy to remake it well.
The role of "The Good Wife" is based on a set of Western methods ; the cases presented in the drama "
1 also follow the Western legal system.
So during the remake process, "localized processing" is very important.
However, during the actual remake of "The Battle of the Rose", the "Chinese shortcut" .
In some role settings and some lines, many of the main creators are copying from the original copy.
"Fight of the Rose" and "The Good Wife" lines
For example, the heroine played by Yuan Quan moved into a single-family villa.
made Huang Xiaoming's boss fall in love with playing baseball, and the audience seemed to have no sense of immersion.
Netizens commented that this drama is "Good and ugly" .
Because the good-looking parts are all copied from the original version, and the ugly ones are all made by the screenwriter’s own cleverness.
Ten years apart, the tricks are essentially the same, except that one is plagiarism and the other is a legal remake.
In the past, because there is an information difference between creators and audiences , so you can play the routine like this.
Now everyone has a mobile phone, and it is difficult for this kind of clever way to have a market.
Second trick: adapted online novels with the protagonist of "Golden Finger".
Starting from "Ghost Blows Out the Light", the film and television adaptation of online literature has attracted high attention from the film and television industry.
has two major advantages in shooting online novels.
First, you can get the most direct story text;
Second, novels generally have their own original fans, and these fans are often large in scale and can form a ratings basis.
From the content to the audience, everything is done in one go.
So after "Ghost Blows Out the Light", popular online articles such as " Tomb Robbers' Chronicles ", " Fighting Break the Sky ", "Douluo Continent", "All-time Master", "Swordsman in the Snow" have almost all been filmed into TV series.
We objectively evaluated that novels and filmmaking have existed in the past, and were quite popular in the 1980s and 1990s.
But at that time, was mostly adapted from famous works by famous artists, such as Yuhua , Su Tong , Mo Yan , , and . Novels of people such as have become popular.
In addition to stories, their novels also have humanistic care. When
is made into a movie or TV series, the writer himself will join the group as a screenwriter and enjoy the right to decide on the script.
In that era when I loved literature, film and television dramas were actually a derivative of literature. Although some dramas, made rough , they still have the vitality of .
Because it has the original flavor, the film and television dramas still reflect the times and people under the times.
Although many of the current film and television dramas are still adapted from famous novels, their taste has changed. The change of
is first reflected in the popular novel types.
The pace of life is different now. Everyone can no longer chew classics like dictionaries, and they cannot digest the profound truths.
So, fast food urban, time travel, and immortal fantasy novels , became the darling of this era . The essence of online novels like
is Shuowen .
The protagonist brings "Golden Finger". He is either fighting monsters and upgrading, or pretending to be a pig and eating tiger . A routine, you can write tens of millions of words over and over again. Everyone loves to read it. Although it is not nutritious, it just wants to be happy. The drama adapted from the cool article of
is naturally a cool drama. Dramas like
are shot very fast, and the producers invite them to be idol stars pursued by young people.
In recent years, more and more online dramas have been filmed in such online literature, and the proportion has become increasingly heavy.
There are many who like "follow the trend" , giving the TV series an ancient poem name.
such as " A storm rises on the railing ", "Life is like the first meeting", "Flowers fade, flowers fly all over the sky", and " Good times and good times know geometry ".
Of course, some online articles also have certain literary value.
But in order to please young netizens in the new era, The current "online film and television transformation" has formed a "strange wave" , which makes people sigh and scary.
However, facts have proved that this trick will not work either.
Looking through these adapted web dramas, most of them have a very dismal rating, and their reputation is rarely enough to get 6 points.
instead, " Human World " TV series adapted from a masterpiece of famous artists, and achieved the phenomenon of .
This "one positive and one reverse" is worthy of the capital behind it that dominates all this.
3 The third move: fancy promotional routines, "large scale" is regarded as the main selling point.
The text quality of the film and television drama is not up to standard, just like the quality of the "unfinished house" in a building is not up to standard.
If you want to sell the house, you can only make some fancy things to "cover your shame" during decoration.
So, in domestic dramas, we see less and less sincerity and more routines.
The biggest routine you must have seen - Large scale .
Due to special reasons, domestic film and television works have some "forbidden zone" in expression .
When the "forbidden zone" suddenly touches and even opens, it forms a "large scale".
Chinese audiences are very interested in the "large scale" set.
So no matter what the subject it is, "large scale" can be regarded as the main selling point.
In the official business theme, "large scale" is power and sex transactions, corruption and degeneration, and the "high-level" of the fallen officials;
In the crime theme, "large scale" is the viciousness and sharpness of the villain, the blood appearing in the picture, and the woman's crying face;
"large scale" is also available in urban life dramas.
Couple quarrels, cheating, discrimination suffered by women , etc., because these "taboo" topics "really reflect life" ;
is not only the plot, but also the pictures and lines of also play "large scale" .
For example, the controversial "Gentlemen of East Eighth District".
There are many "famous scenes" and the lines are often played against the edge.
What is "slim and fat";
What is "quiet to your depths";
There is also the straightforward topic of "not wearing clothes". Are these messy tricks such as
do they have any effect?
still doesn't work. At most, rely on the blog gimmick for a day or two, but it doesn't take too long to be beaten back to its original form.
The fourth move: Repeat the topic of women.
The trick of "female topics" is a "constant weapon" of modern urban dramas.
It can evolve into many forms.
When I was a child, I encountered prefer boys over girls , and complained about the influence of my original family;
When I grew up, I was urged to get married; when I was in love, I met scumbag , and my feelings were objectified;
got married, If a husband is indifferent, or if cheats , he will be busy catching a mistress;
When giving birth, he will encounter various difficulties in life and psychology, and his heart will be depressed, and no one will understand it;
When he works, he will encounter sexual harassment in the workplace . If he doesn't work, he will experience all kinds of sadness from a housewife. Do all of these exist?
does exist, but if it is an urban drama, revolves around these , and some is too deliberate .
Let’s give an example.
In recent years, the most popular urban dramas, " Ode to Joy ", " is all good ", " Anjia ", and " Ideal City ".
You can see the plot design of old family and favoring boys over girls in the play.
Is this to truly reflect life?
Or is it to create a ratings gimmick, relying on plot conflicts to drive ratings?
The audience must have a scale in their hearts.
In fact, women have many highlight moments.
talk about Huang Wenxiu in " The Daughter of the Mountain ", and Zheng Juan in "The World".
But always focus the spotlight, those women who have been photographed countless times are treated as plot gimmicks, is the biggest malicious act against the female group .
can work hard on the subject, but it is still a bit of a creative bottom line.
However, as the fragmentation of the network intensifies, film and television dramas have also begun to become fragmented.
Many times, many movies and TV dramas, even without topics, only topics.
creators do not need to polish the theme , only needs to take out your mobile phone , , , look at the hot searches, extracts several hot topic keywords, and package them together to be a "a hot drama rooted in reality" , these topics are traffic passwords.
20 years ago, this popular topic was called "class gap" .
As long as there is in the play, establishing the opposing imagination between "rural people" and "city people" , the characters have not yet started fighting, and the audience will start to fight first.
10 years ago, this hot topic was called "George discrimination" .
As long as the play secretly points out "How are the people in Northeast China?" "How are the people in Henan" , bringing this rhythm, the rest is the lively discussion.
Until now, this popular topic is called "Men and Female Opposition" .
In the play, just create s and several persecuted female images , then establish several independent female images , and then add a little conflict plot, what is the strongest mistress, the most sassy female white-collar worker , etc., the hot searches can be arranged.
The accumulation of popular topics makes it easy for film and television dramas to become popular, but it also causes the problem of "good sentences but no good chapters".
Many times when we watch the cut parts of certain dramas on social media, all of which are high-ignition plots.
But when you watch the whole play out of curiosity, you will find that the plot is severely divided, and joke-like creation can only be a drinking poison to quench thirst.
The fifth move: Use "Engineering Actor".
China is not short of good actors, and in classic film and television dramas is a gathering of actors.
But Pige noticed that in recent years, there have been more and more "engineering actors" in the entertainment industry.
They are like screws on the pipeline . The division of labor is becoming clearer and more precise, and the positioning is becoming more and more accurate. You will never make mistakes and it is difficult to be outstanding again.
For example, the heroine is a female elite in the workplace and a strong urban woman, then ask Yuan Quan to play and comb her hair with her capable short hair. Yuan Quan's acting skills and audience affinity are not a problem.
For example, this is a fantasy love theme, then please Yang Zi or Dilraba , They are familiar with the system of "Emperor and Heavenly Master", and viewers who like this type of drama seem to recognize them.
For example, if the starring actor is a domineering president and an urban male elite, then Jin Dong is invited, it is difficult for him to refuse.
This trick of "finding actors" is also extended to supporting roles .
supporting roles , frequently plays mother Liu Lin , always plays big-name Wang Yaoqing , always plays fashionable grandma Wu Yanshu .
From the perspective of casting, actors have been stereotyped . The creation of film and television dramas is not "recruiting soldiers" from scratch, but has become the arrangement and combination of "one carrot and one pit" . The quality of filming such dramas such as
may not be bad, but the actors themselves will inevitably fall into a performance bottleneck, and the audience will eventually become aesthetically tired. The five moves above
and the frequent moves have gradually become five common problems in domestic dramas.
talked about so many "common domestic drama problems" , So where is the "root" of these diseases?
In fact, to put it bluntly, it is just one sentence: The key people do not appear in the key position .
The most important thing in a film and television drama is the story. The most important author of the story is the screenwriter. is the screenwriter , and has a very low status in the crew.
Why did a large number of excellent film and television dramas emerge in the 1980s and 1990s?
is because a group of literati such as Wang Shuo , Liang Zuo , Mo Yan , etc. have been writing scripts. Everyone, you write a paragraph, I write a paragraph, and finally find good actors to perform, which makes the classic.
Now in the entire film and television industry, has the lowest screenwriter status .
A drama hit . The audience immediately will praise the actor's acting skills. The director filmed it well , and no one thought of the screenwriter.
and Once a drama collapses , someone will immediately "send a blade" to the screenwriter.
On the other hand, film and television scripts are essentially the art of video. The screenwriter's function is only auxiliary . Most scripts have almost no literary nature, and there are very few works like "Thunderstorm".
Therefore, he has a low status and earns less. He always takes the blame and cannot realize his literary ambitions. A capable person with creative ideals naturally refuses to be a screenwriter.
The key position, without powerful people, can this industry be good?
So who is occupying this "key position"? Starring...
The creation of domestic film and television dramas is star center system.
The normal shooting should be because of a good book and then looking for a suitable actor. However, the current situation is "reverse" -
First, the stars bring funds to start a project, and then find the screenwriter to tailor the script for him.
Let’s take "Gentlemen in East Eighth District" as an example. In this drama, Zhang Han has multiple identities and shoulders .
First is the producer (actual boss of the production company), second is the producer, followed by the screenwriter, and finally the male lead.
Most celebrities have low education, limited aesthetic power of dramas, and the duration is full.
As Party A, they will often ask Party B to create in their comfort zone.
Party B, who knows how to do it, has a low status. Now, wearing a string of shackles, it would be strange if you can write a good book.
Just like some time ago, Andy Lau endorsement copy plagiarism, This plagiarized text is not advanced and does not seem to be necessary for plagiarism. The truth behind
is that several million projects are handed over to the advertising company, the company is handed over to the copywriting department, and the copywriting department is outsourced.
Outsourcing company asks interns to write , and in the end, the interns will find a copy and copy it and submit it.
million projects, perhaps , supported by hundreds of copywriting. Once the copywriting collapses, the people who drink coffee on it will collapse. The same applies to
movies and TV dramas.
claims to be a big project with an investment of over 100 million yuan. Most of the money was emptied by the stars. Those who drink the soup packaged the script and divided it.
After outsourcing layer by layer, among hundreds of millions of projects, the most important script is supported by the bottom-level screenwriters who are lying in the studio for lunch.
The final drama was filmed, and we are all used to calling it "Jin Dong's new drama" and " Wang Yibo new drama" , which is enough to explain the problem.
It is the "star-centered system" and "marginalization of screenwriters" that have caused the embarrassing situation of domestic products being strong outside and doing the middle. How do you really "break the deadlock" by
?
The person who tied the ring must also be unzipped.
There are still examples of success in the mixed film and television dramas. We can get inspiration by looking at them.
For example, the popular " White Night Chase " .
The starring actor it invited was the "Fu Ka" Pan Yueming . The whole play was outstanding because of the ups and downs of the plot.
Finally, "White Night Chase" made Pan Yueming successful, not Pan Yueming made "White Night Chase".
and subsequent developments can also prove the views in the previous article.
The screenwriter of "White Night Chasing the Murder" is a couple. Later, The two broke up , and the script creation was stranded.
Without a good book, the director and actors cannot continue to create, and the IP of is just so cool.
Another example is the most popular suspense drama "The Secret Corner" in 2020.
It is adapted from the "King of Reasoning" Zijin Chen 's representative work "Bad Kid". With the support of the strong text of , the whole drama immediately exudes a strong charm.
Whether it is Zhang Dongsheng played by Qin Hao or Zhu Chaoyang played by Rong Zishan , the characters are all very vivid.
This is almost all due to the good character shaping of the novel. Actors can find the focus point .
Later iQiyi adapted Zi Jinchen's "Long Night Is Not Clear", and filmed " Silent Truth ", which once again became a high-scoring suspense drama.
Zi Jinchen also said helplessly in the interview that himself did not participate in the creation of film and television dramas .
Because although he is the author, he has no say in the crew. He even joked that he just provided a "unfinished house" and that the decoration matter was not his.
, two unfinished houses directly made two dramas popular, and even supported iQiyi's "Misty Theater". The later story of
Once again proves the previous point.
The next year, Zi Jinchen left Youku . iQiyi thought that the stacked directors and actors could continue their glory.
They found Wang Xiaoshuai , Duan Yihong , Hao Lei , Zhao Liying , Xiao Yang and other big names, and released several suspense dramas, with their reputation being worse than the other.
Only then did everyone realize that " Mist Theater " is essentially the "Purple Gold Chen Theater" . If there is no unfinished house, no matter how good the decoration is, it will be useless.
Another example is The popular "Human World" , which was adapted from the winning work of Mao Dun Literature Award .
has strong text support , , and the specialties of several powerful actors have been fully utilized. The starring actors such as
Lei Jiayin , Xin Boqing , Yin Tao , Song Jia and other contributed superb performances.
At least in this drama, We can't see any star-like on them.
will not simply and roughly call "The World" "Lei Jiayin New Drama" , it is the crystallization of everyone's collective labor.
The above classic dramas have similar characteristics:
The script is strong enough and the star flavor is light enough. Even if the screenwriter of each drama leaves regrets, the drama has many imperfections, but they all "flaws do not hide the merits."
After understanding this, the way out for domestic dramas was found.
On the one hand, we must further weaken the voice of celebrities in film and television drama creation , so that celebrities can return to the actor's position and give up the key position.
On the other hand, we must improve the status of screenwriters , give them enough creative freedom and rewards, so that they can create good stories in important positions.
Good stories are the foundation for the success of film and television dramas.
is to choose good actors for good stories, not to let big stars choose good stories.
So wake up, stop being happy in the so-called data and flattery brought by some celebrities. These five stubborn diseases that are growing wildly in the Chinese film and television industry should be cured.
believes that as more and more people change their concepts, Chinese film and television dramas will become better and better.
text/Pipi Movie Editorial Department: Yiji
©Original丨Article copyright: Pipi Movie (ppdianying)
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