"It was unblocked, but I couldn't be happy. Why unblock it? Can I not unblock it?"
was isolated at home for a month, without work, no business, and no money to come back. This time when going to work means that you have to arrange wages for employees, arrange remittances for foreign wineries, pay rent, water, electricity, warehousing, logistics and other expenses, and pay the mortgage. So where is the money?
is unblocked, what's the use? It's better to isolate it at home.
or above is a video account released by a wine merchant in Shenzhen, which has gained unprecedented attention. Most of the people who liked and commented were wine merchants with the same anxiety.
A speck of dust from the epidemic is a mountain on everyone, and wine merchants are no exception.
Affected by the new round of epidemic, the anti-epidemic situation in more than 20 provinces and cities across the country has become severe, and all walks of life have been impacted. The wine industry has suffered greatly, endangering every wine practitioner.
How difficult is the life of wine merchants under the impact of the epidemic that lasted for two years? How many people are already on the verge of collapse?
1. For wine merchants, it is indeed difficult to
If you draw a picture of the group of wine merchants under this round of epidemic, there may not be any of them who are worried. The impact of sales of all wine merchants is caused by the overall market environment under the epidemic.
According to the severity of the epidemic, the market environment can be divided into different levels such as mild impact, moderate impact, and severe impact.
With the different severity of the epidemic, the mentality of wine merchants also varies. In the market severely affected by the epidemic, most wine merchants have a "stand-down" mentality and are ready to take it, but have not taken positive measures; in the market moderately affected by the epidemic, wine merchants are unwilling to "stand-down" and are actively thinking about ways to break the deadlock and preparing to fight a comeback after the epidemic is over; in the market mildly affected by the epidemic, wine merchants are often more optimistic and are actively planning to try to weaken the impact of the epidemic on business.
"difficulty", everyone does not need to shy away! The global business norm has been shattered by the impact of the epidemic, and Shenzhen has been unblocked, but another international metropolis, Shanghai, is undergoing severe tests, testing the resilience of the market economy .
In 2020, the epidemic came suddenly. At that time, no one would have thought that this new crown would coexist with us for a long time, nor would he think that it would have such a comprehensive impact on our market ecology.
The epidemic broke out in many places, logistics stagnated, e-commerce orders were unable to deliver, resulting in a decline in sales, offline daily banquets, gifts and other scenarios almost disappeared, bringing another heavy blow to alcohol sales.
At that time, the most common sentence surrounding wine merchants was "Clear inventory, keep cash, and bear the epidemic" .
2. Confidence is inevitable, but we must remain optimistic. Whether the epidemic is affected or the economy is down, the result is just one word, "difficulty".
However, the difficulty does not mean that there is no hope.
Now the main channel for consumption of liquor is to drink it yourself. Those who like to drink, Guan’s family will try every means to drink if they don’t want to go out. This wave of epidemic has instead increased the amount of self-drinking, which is also a market that wine merchants must pay attention to! It's the only way to open it now. Everyone is looking for cheap and cheap alternatives when they drink! Drink it yourself and drink the most cost-effective ones directly!
Industry experts also pointed out that in recent times, the practice of many wine companies to "improve quality but not increase prices" also shows that upstream manufacturers have paid attention to the "difficulty" of wine merchants, and are finding ways to help wine merchants overcome difficulties, follow the principle of "manufacturers are integrated, prosper and win-win", work together to overcome the current difficulties together.
Learn more about relevant information and follow the WeChat public account [Huaxia Wine Saint].
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