Signing a spokesperson means that Guizhou Anjiu has entered a new milestone in brand building and market layout. It is not only a reflection of its strong development momentum, but also a reflection of Guizhou Anjiu's determination to become bigger and stronger - it will let the

A few days ago, Guizhou Anjiu made another big move: officially signing Jiang Wen as spokesperson.

signed a spokesperson, which means that Guizhou Anjiu has entered a new milestone in brand building and market layout. It is not only a reflection of its strong development momentum, but also a reflection of Guizhou Anjiu's determination to become bigger and stronger - it will let the people of the whole country know within half a year and let the sauce wine crowd like it within two years.

brand strategy accelerates, the rise of "second" of sauce liquor

signed a contract with Jiang Wen to endorse, which is a big step for Guizhou Anjiu to move towards the "core leading brand of China's sauce-flavored liquor" strategy, and it is also the only way for Guizhou Anjiu to compete for tens of billions.

But if we look at the development stage of "products only go on the market in 2020", the new brand strategy came much earlier than expected. This is due to the solid foundation laid by Guizhou Anjiu in the past year.

Since last year, Guizhou Anjiu has continued to rise in popularity, and Guizhou Anjiu (classic) and Guizhou Anjiu (Zhenzang) series products have been released one after another. Guizhou Anjiu (Xincho Year of the Ox) with limited edition sales of 6,000 bottles worldwide is even more sought after by many consumers. Guizhou Anjiu has become the "new big name" under the craze of sauce wine.

Not only that, Guizhou Anjiu products were launched, it won various wine industry awards, and successively won the "Industry Quality and Model Award" of the 2020 International Quality and Creation Festival, "Top 10 New Liquor Products", "Great Country Sauce Flavor·Good Sauce of the Year", "The Most Agent Value Product of the Year" and other awards.

is such a rapid development that Guizhou Anjiu enters a new brand stage early. This has important strategic significance for Guizhou Anjiu and the sauce wine industry.

is the beginning of a milestone leap forward in Guizhou Anjiu, and the brand expression of Guizhou Anjiu has reached a new level.

In recent years, with the development and growth of the sauce-flavored liquor category, choosing celebrity endorsements has become an important means to enhance brand influence. "Voice is equal to sales". Only when the brand voice is loud enough can channels and consumers hear it, thereby strengthening channel confidence and promoting terminal sales.

Previously, Guizhou Anjiu released a series of powerful "brand energy" by launching major authoritative mainstream media and industry media, "dominating the screen" of more than 300 high-speed rail station advertisements across the country, and "Anxin Ya Banquet" high-end sauce wine tastings.

This contract with Jiang Wen is another increase in Guizhou Anjiu's brand communication, taking the pace of brand acceleration expansion, and further enhancing the brand awareness and reputation of Guizhou Anjiu.

In terms of the sauce-flavored liquor industry, Guizhou Anjiu is another sauce-flavored liquor brand that has enabled celebrity spokespersons after Xijiu , Jinsha, Guotai and other sauce-flavored liquor brands. The signing of endorsement itself is an important symbol of corporate strength, and Jiang Wen's influence in the film industry means that Guizhou Anjiu has become one of the top brands of sauce wine, which is a full recognition of Guizhou Anjiu's significant historical advantages, brand advantages, and production capacity advantages.

, and holding the advantages of core production areas and capacity scale, now with the help of celebrity spokespersons to comprehensively promote the transformation of advantages. Guizhou Anjiu will usher in a new situation in the core competition of sauce wine - it will be known to the people of the whole country within half a year and let the sauce wine people like it within two years.

The declaration of "qualityism" and "long-termism"

Of course, choosing Jiang Wen as the spokesperson reflects the "ambition" of Guizhou Anjiutu's development, and on the other hand, it is also once again adhering to and proclaiming "qualityism" and "long-termism".

Chinese movies have come to this day, Jiang Wen is an existence that cannot be reproduced. On average, one movie was released in four years. Jiang Wen didn’t have many movies, but every part was a fine product and pursued perfection every time.

(Pictures from the Internet)

For example, in the movie " Evil Do Not Suppress the Righteousness ", the top and historical height of the Kinmen Bridge appeared in 1936 were restored; when casting, the Japanese soldiers were short, they chose middle school students to participate; even the buttons of the clothes of the actors were very accurate...

It is this kind of "obsessive-compulsive" craftsmanship that has achieved the quality of Jiang Wen's movies, and the high praise of movie fans that "only Jiang Wen and good stories cannot be disappointed."

Just as Jiang Wen pursues perfection in movies, Guizhou Anjiu is not a slight ambiguity in brewing wine.

For a long time, Guizhou Anjiu 100% uses the 12987 traditional sauce-flavored process, and brews wine strictly according to the solar terms, making koji on the Dragon Boat Festival, and making Double Ninth Festival Sha. Not only that, in order to ensure that every drop of wine is a high-quality and good sauce wine, Guizhou Anjiu also strictly abides by: 100% brewed by the Chishui River, 100% red tassel glutinous sorghum, 100% 12987 sauce-flavored ancient method, 100% pottery foot for 5 years, and 100% homemade.

In addition, in order to ensure quality, Guizhou Anjiu production follows two major principles: the first is to only make Kunsha wine , and only make high-end wine. The second is to never purchase from outside, and to make sales based on production and not release production capacity in advance. If the year does not meet the standards, storage and quality are not in place, they will never be sold.

It can be said that the word "quality" is hidden deep in the genes of Guizhou Anjiu. What is more worth mentioning is that on the basis of strict quality control, Guizhou Anjiu has consistently "long-termism" spirit.

Since 2018, the sauce-flavored wine has attracted the influx of capital from all walks of life. For the healthy development of the industry, it requires a sauce-flavored liquor brand that is responsible, responsible and adheres to the "long-term" development path.

Guizhou Anjiu has been in the field of sauce-flavored liquor for many years. It began to brew Daqu sauce-flavored liquor in Xishui County, Zunyi, Guizhou early, but it has been brewing but not selling it. It was not until last year that the product was launched.

In addition to investing time, sauce wine also needs funds. Since the 12th Five-Year Plan, Guizhou Anjiu has entered a process of expanding large-scale production capacity with continuous high investment, high speed and high quality development. This can be seen from the incremental data of Guizhou Anjiu production capacity today.

In 2021, Guizhou Anjiu has nearly 20,000 tons of Daqu sauce-flavored base wine reserves, and has achieved annual production capacity of more than 20,000 tons of high-quality and high-temperature Daqu, achieving 100% self-sufficiency in wine-making koji. Dongyang , Guizhou Anjiu will also shed 20,000 tons of glutinous red sorghum during the season, achieving an annual output of 12,500 tons of high-quality Daqu sauce-flavored , and its industry status will be further consolidated.

In the near future, after the completion of the "Anjiu Chishui Liquor Valley", which has a total investment of more than 10 billion yuan, it will achieve an annual output of 30,000 tons of Daqu sauce-flavored wine, 60,000 tons of high-quality high-temperature Daqu, and 180,000 tons of pottery jar storage, becoming a new business card of the "Chishuihe sauce-flavored wine core production area".

The long time spent and the amount of money invested can be enough to show Guizhou Anjiu's persistence in "qualityism" and "long-termism". Perhaps this is also the reason why Guizhou Anjiu and Jiang Wen work together.

Without the accumulation of qualityism and long-termism, a good movie cannot be made; without the ingenious spirit of qualityism and long-termism, a bottle of good wine cannot be made. The future of Chinese films requires a director like Jiang Wen; the future of the sauce-flavored wine industry also requires Guizhou Anjiu-style samples.