Tianfu Morning Post reporter Zhao Xia Intern Dong Ruizhou
html Over the past year, the trend of domestic products is becoming more and more intense. Old domestic brands such as Pechoin, Dabao, Huili have developed rapidly. Now they are not only popular among young people, but also go abroad in one fell swoop, leading the "madeinChina" craze. In this hot trend of domestic products, the "old Sichuan products" have gradually awakened and returned to our lives.Veri Duo Toothpaste
The best sales volume can be sold for sixty or seventy pieces in a month
"A good friend with white teeth." This advertising slogan should be familiar to many Chengdu people. 20 years ago,Veri Duo Toothpaste can be said to cover the daily life of Chengdu people.
In 1977, Qiliduo toothpaste was launched and once became an indispensable daily necessity in Chengdu people's lives. However, with the entry of foreign brand toothpaste in the 21st century, Qiliduo toothpaste sales plummeted and were eventually ruthlessly eliminated by the market.
Ms. Gao, a citizen living in Tongzilin, Chengdu, is 65 years old this year. When it comes to acting toothpaste, it is full of emotions. Ms. Gao said that when she was young, there were no imported brands, and there were very few joint ventures. Everyone used toothpaste for Duoduo. I heard that it can be bought online now, so I plan to ask my daughter to buy a few pieces to come back, and be nostalgic.
In 2003, after the Chengdu toothpaste factory, which had been suspended for many years, had multiple brands of products sold online, it gradually developed new products and is currently only sold online. A reporter from Tianfu Morning Post learned that the best-selling product is currently available, and can sell 60 or 70 pieces a month. The results are not ideal, but most of the reviews are good and good.
Luzhou Feier Powder
Yunxiang Supermarkets are sold online
Luzhou Feier Powder. Just look at this name, you will know that it is a specialty of Luzhou. It is the "old" in the infant rice noodles industry. Back then, Luzhou Feier noodles were a food that every household could feel at ease. Feier powder is not only for infants and young children, but is also suitable for people of all ages. It has a very good function of strengthening the spleen, enhancing the appetite and conditioning.
Now, most supermarkets can buy Luzhou Feier powder, and major online sales platforms also have direct stores for sale.
Zhangsan sesame cake
Online monthly sales of thousands of pieces
00 pieces
Zhangsan sesame cake, which was named after the Qing Dynasty, was a major sign of Renshou and a favorite of us Sichuan people. In the 1980s, Zhang San sesame cake was rated as "Sichuan Province's high-quality product". In the late 1990s, the state-owned candy factory disintegrated with the development of reforms, and the production of sesame cake returned to home workshops. However, the popularity and sales of sesame cake remained unabated. In 2014, it was rated as "National Geographical Indications Protection Product" and sold thousands of pieces online in the monthly online sales.
Wuniu Cigarette
Some stores also sell
For Wuniu Cigarette, many people affectionately call it "rake Niu Niuer". On the streets of Chengdu in the 1980s and 1990s, many people smoked Wuniu brand cigarettes. After the founding of "Jiaozi" in 1995, "Five Niu" gradually faded out of people's eyes, but Wuniu cigarettes have not completely destroyed. It is understood that in 2005, Wuniu cigarettes were handed over to the Xichang branch that was integrated, and some stores were still sold. Although Wuniu cigarette has quietly faded out of people's sight, it has never gone far away in the memories of Chengdu people.
Chengdu brand TV
The manufacturer's bankruptcy has completely become a memory
Chengdu brand TV was once a star product of Chengdu Radio Factory No. 1. During its heyday, Chengdu brand TVs were not only "hard to find" but also sold overseas. In 2005, when Changhong entered the world's top 500 brands, Chengdu Radio Factory No. 1 went bankrupt, and Chengdu brand TVs became even more memory.
Wenjun wine
has become one of the representatives of Sichuan goods going abroad
Wenjun wine story originated from Zhuo Wenjun, a strange woman in the Western Han Dynasty. In the 1980s, if you want to drink Wenjun wine, you have to get it by the factory manager.
Tianfu Morning Post reporter Zhao Xia Intern Dong Ruizhou
html Over the past year, the trend of domestic products is becoming more and more intense. Old domestic brands such as Pechoin, Dabao, Huili have developed rapidly. Now they are not only popular among young people, but also go abroad in one fell swoop, leading the "madeinChina" craze. In this hot trend of domestic products, the "old Sichuan products" have gradually awakened and returned to our lives.Veri Duo Toothpaste
The best sales volume can be sold for sixty or seventy pieces in a month
"A good friend with white teeth." This advertising slogan should be familiar to many Chengdu people. 20 years ago,Veri Duo Toothpaste can be said to cover the daily life of Chengdu people.
In 1977, Qiliduo toothpaste was launched and once became an indispensable daily necessity in Chengdu people's lives. However, with the entry of foreign brand toothpaste in the 21st century, Qiliduo toothpaste sales plummeted and were eventually ruthlessly eliminated by the market.
Ms. Gao, a citizen living in Tongzilin, Chengdu, is 65 years old this year. When it comes to acting toothpaste, it is full of emotions. Ms. Gao said that when she was young, there were no imported brands, and there were very few joint ventures. Everyone used toothpaste for Duoduo. I heard that it can be bought online now, so I plan to ask my daughter to buy a few pieces to come back, and be nostalgic.
In 2003, after the Chengdu toothpaste factory, which had been suspended for many years, had multiple brands of products sold online, it gradually developed new products and is currently only sold online. A reporter from Tianfu Morning Post learned that the best-selling product is currently available, and can sell 60 or 70 pieces a month. The results are not ideal, but most of the reviews are good and good.
Luzhou Feier Powder
Yunxiang Supermarkets are sold online
Luzhou Feier Powder. Just look at this name, you will know that it is a specialty of Luzhou. It is the "old" in the infant rice noodles industry. Back then, Luzhou Feier noodles were a food that every household could feel at ease. Feier powder is not only for infants and young children, but is also suitable for people of all ages. It has a very good function of strengthening the spleen, enhancing the appetite and conditioning.
Now, most supermarkets can buy Luzhou Feier powder, and major online sales platforms also have direct stores for sale.
Zhangsan sesame cake
Online monthly sales of thousands of pieces
00 pieces
Zhangsan sesame cake, which was named after the Qing Dynasty, was a major sign of Renshou and a favorite of us Sichuan people. In the 1980s, Zhang San sesame cake was rated as "Sichuan Province's high-quality product". In the late 1990s, the state-owned candy factory disintegrated with the development of reforms, and the production of sesame cake returned to home workshops. However, the popularity and sales of sesame cake remained unabated. In 2014, it was rated as "National Geographical Indications Protection Product" and sold thousands of pieces online in the monthly online sales.
Wuniu Cigarette
Some stores also sell
For Wuniu Cigarette, many people affectionately call it "rake Niu Niuer". On the streets of Chengdu in the 1980s and 1990s, many people smoked Wuniu brand cigarettes. After the founding of "Jiaozi" in 1995, "Five Niu" gradually faded out of people's eyes, but Wuniu cigarettes have not completely destroyed. It is understood that in 2005, Wuniu cigarettes were handed over to the Xichang branch that was integrated, and some stores were still sold. Although Wuniu cigarette has quietly faded out of people's sight, it has never gone far away in the memories of Chengdu people.
Chengdu brand TV
The manufacturer's bankruptcy has completely become a memory
Chengdu brand TV was once a star product of Chengdu Radio Factory No. 1. During its heyday, Chengdu brand TVs were not only "hard to find" but also sold overseas. In 2005, when Changhong entered the world's top 500 brands, Chengdu Radio Factory No. 1 went bankrupt, and Chengdu brand TVs became even more memory.
Wenjun wine
has become one of the representatives of Sichuan goods going abroad
Wenjun wine story originated from Zhuo Wenjun, a strange woman in the Western Han Dynasty. In the 1980s, if you want to drink Wenjun wine, you have to get it by the factory manager.Wenjun winery was also the only large state-owned enterprise in Qionglai (Weibo) at that time. In 2011, Wenjun wine launched an international strategy and gradually entered the Asia-Pacific region and Europe and the United States, becoming one of the representatives of Sichuan goods going abroad to explore the world.
Red raw milk powder
became popular in a low-key manner and even sold abroad
As early as the 1950s, Hongyuan County was famous for producing pure natural yak milk powder. Due to the pure air and water source of the plateau, the quality of red raw milk powder is guaranteed. It was the best-selling and most popular product in the domestic milk powder market at that time. Due to limited production and strict quality control, the supply of products is in short supply, and even the government has come forward to supply "Red Origin Yak Milk Powder" in a quantitative manner.
After experiencing competition in the same industry and the impact of overseas brands, due to its excellent quality, red raw milk powder has become popular again in a low-key manner and has even been sold abroad. It is worth reminding that although there are many products on the online shopping platform under the banner of "red raw milk powder" and "plateau yak milk", consumers should still improve their sensitivity and choose products marked "Hongyuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province". It is also recommended that it is best to buy them at special sales points such as Chengdu, Dujiangyan, and Hongyuan County to avoid buying counterfeit products.
Hibiscus soap
Not as famous as before, there are still sales
Hibiscus soap, which is very unfamiliar to young people today, but in the eyes of old Chengdu people, they have deep memories and infinite concerns. Zhimin Road, Chengdu, was once famous for producing soap. The roar of the soap factory has long been integrated with the lives of Chengdu people. Among them, Furong Soap was even more famous and was one of the best in the country at that time. Although it is not as famous as before, it can still be purchased in some wholesale stores.
Hongyan Ink
The old brand in the memories of Sichuan and Chongqing people
Hongyan Ink and Tianfu Cola are also common memories of Sichuan and Chongqing people. Hongyan Ink is considered to be of good quality and cheap, and has a long history. After the accumulation of history and the change of times, it has not withdrawn from the stage of history. Although it is rare, it still has a place in the ink world with its good reputation and old brand for many years.
Tianfu Cola once became popular in Sichuan and Chongqing. Its biggest feature is that it has a faint smell of Chinese medicine. At that time, wearing vests and shorts and drinking 50 cents a bottle of Tianfu Coke was the perfect formula for spending the hot summer. After experiencing multiple twists and turns such as joint ventures, in 2016, Tianfu Coke returned to people's attention.
It is understood that Tianfu Cola products were launched in March 2016, and two models, Tianfu Cola and Tianfu Baining, were created. The remaining dozens of products will also be launched in the next few years. At the same time, the group has arranged online and offline channels such as catering, supermarkets, special supplies, and e-commerce O2O.
■Expert comments
What everyone remembers is its quality back then
Speaking of "old Chengdu", how can we lose Professor Hu Guangwei of the Provincial Academy of Social Sciences? Professor Hu is now retired. He still talks about "old Chengdu brand", "he has many functions, Emei bicycles, double-yan refrigerators, hibiscus soap, red hibiscus, etc." in one breath.
"Before the 1980s, due to the single product variety, excellent quality and no competition, each brand had many fans. Later, with the opening of the market and the influx of joint venture imported goods, these old products gradually faded out of everyone's sight." It is not difficult to hear Professor Hu's heartache in his words.
Regarding the question of why people are starting to pursue old brands now, Professor Hu believes that, first, it is because of everyone’s nostalgic thoughts; second, it is because some of the products are becoming more and more unreliable and there are many brands, so it is better to regain the old brands of the past. "Of course, old brands are not perfect. What everyone remembers is its quality back then. If the product is just called that name and the quality is greatly reduced, it will not be accepted by everyone. Also, the old brands were positioned as medium and low-end people-friendly routes. Now that the water of daily necessities is getting higher and higher, it is also a question whether everyone will accept these people-friendly products again." Professor Hu also expressed his concerns while nostalgic.
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