Big Hit's approach to BTS has caused controversy in Korean pop. At the just-concluded TMA award ceremony, BTS won 7 grand prizes, and they really got a trophy for each. They won the final grand prize. As a result, Big Hit didn't care at all and did not publish news about BTS winning. However, it was reported that other groups of its subsidiaries won the TMA award. It turned out that the so-called reduction of dependence on BTS was based on such a trick, which was too ironic.
It is not difficult to see that many people don’t understand why Big Hit does this. This is actually very simple. Now Big Hit is a subsidiary of HYBE Entertainment. Now they are determined to suppress BTS. To put it bluntly, in the eyes of the company, BTS is a "opponent" who can help them make money. I don’t know if the editor says this. I don’t know if you can understand it, or the company wants BTS’ resources and fans to tilt it to other idol artists under its jurisdiction.
To put it bluntly, HYBE Entertainment just wants to ask "BTS to support HYBE by its own strength". They don't want to rely so much on BTS, so the editor will say that BTS' biggest enemy is the company they belong to. The combinations that HYBE has truly cultivated by itself are not enough to make them compete with the three major Korean entertainment companies. For example, SEVENTEEN and BTS are all combinations they acquired. They want to cultivate idols of the same level as BTS.
Anyone with discerning eyes can see that HYBE doesn't like BTS at all. They completely regard the world superstar acquired as a tool for making money. They even don't care about BTS' reputation at all. Forcing members of BTS to agree to publish joint anime, selling sky-high peripherals, sky-high albums, etc. that are unacceptable to BTS members, and so on. It is precisely because of this that fans do not want BTS and HYBE Entertainment to renew their contracts.
Obviously, Big Hit is no longer the original company. Now they completely obey HYBE's command. This incident is indeed a trivial matter, but this also reflects that in addition to the company's disregard for BTS, you should know that this is the award ceremony at the end of the year, and BTS still won the award and performed it. This is not trivial matter. After all, it is very difficult for BTS to attend such an occasion, and the company should congratulate you.
It would be understandable if anyone did not send anyone's message. It cannot be said that one sends or the other doesn't send it. Can the editor understand that the teams where other idols are working, and the teams in charge of BTS are all waiting to die? You should know that BTS is a recognized TOP group in the Korean pop music industry today, and it is the leading team in the fault. Why should the company treat them like this? Even if it is to reduce the company's dependence on them, it should be more decent.
Korean pop netizens are now extremely disappointed with HYBE Entertainment. They suppress their own top boy group. BTS is really uncomfortable. If the company wants to rely on BTS, then they can cultivate a combination that can surpass them, instead of hurting BTS. This is completely unconfidence in cultivating artist abilities. To put it bluntly, HYBE Entertainment itself also knows that BTS’ success cannot be replicated, so it is bothering and standing up, and just refuses to admit it.
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