This week's product weekly report involves tracks including Chinese language, educational hardware, e-sports education, memory training, etc. Under the trend of big Chinese, Jinling Chinese must rely on the "Huagen Curriculum" to open up the trend of "big Chinese" teaching and pr

Fusi Head Ring Focus Pictures are from BrainCo

[ Mustard Pile Notes] Mustard Pile Product Weekly Special Issue, a weekly product report is included, and a map of the education industry is drawn.

's weekly product report, involving tracks including major Chinese , educational hardware, e-sports education, memory training, etc. Among them, three wearable education hardware launched by BrainCo, a technology company that studies non-invasive brain-computer interface technology, provides a good demonstration for the implementation of brain science research from laboratory to actual education scenarios. The memory learning tool for K12 primary and secondary school students launched by Wang Feng, the champion of the World Memory Competition and the captain of the Chinese team, . Whether it can stir up the muddy waters of "Youth Memory Training" is worth paying attention to whether it is scientific and professional. Under the trend of big Chinese language, Jinling Chinese must rely on the "Huagen Course" to connect teaching and practice

"big Chinese language" trend is about to flourish, Chinese online platforms are emerging one after another, and many leading companies such as Good Future and Lisichen have also launched big Chinese language products one after another. As new entrants, it seems not easy to attract attention in this track. To this end, Jinling Chinese focuses on content polishing, created the "Huagen Course", integrates language learning and traditional Chinese culture, and introduced a curriculum system that combines learning and practice with practice.

Jinling Chinese mainly focuses on innovative quality courses + Chinese studies courses in China, and provides customized courses for Chinese and Chinese culture training abroad. Its main Huagen curriculum system includes three parts: knowledge course, erudition course and perseverance course. Zhang Chen believes that in addition to the self-created Huagen curriculum system, another core advantage of Jinling Chinese is to connect teaching and practice, and maximize the learning effect through online learning, offline activities and international cultural exchanges.

Therefore, Jinling Chinese not only provides online courses to the school, but also provides offline activity displays for the school students. Among the 15 classes in a semester, there are 12 online courses, and the remaining 3 will be evaluated and assessed through offline expressions and performances in the form of "educational drama". In addition, Jinling Chinese intends to enable students' learning achievements to be displayed and exchanged internationally by expanding overseas channels.

BrainCo is unveiled at CES 2019. How is brain-computer interface technology applied in the field of education?

brain-computer interface (BMI) is a technology that can connect the brain to the machine. This technology can decode the brain wave signal and translate it into instructions that the machine can understand, thereby realizing the interaction between the human brain and the machine. In recent years, with the promotion of the government and private capital, brain-computer interface technology has begun to develop rapidly.

, founded in 2015, is a technology company that studies non-invasive brain-computer interface technology. At CES 2019, BrainCo showed off a number of products based on brain-computer interface technology. After years of research and development, BrainCo has finally built the technologies implemented in the world's top brain science laboratories into products that can promote social efficiency improvement and change the situation of special groups.

• Fusi Head Ring : Fusi Head Ring can collect the wearer's brain wave signals and convert these brain wave signals into attention indexes, which can track learners' attention in real time. It is the world's first head ring to monitor and improve attention. At the same time, the APP of Fusi Head Band is equipped with professional attention improvement courses, which allows users to develop good habits of maintaining concentration through 21 days of training.

• Intelligent fake hand BrainRobotics: BrainRobotics is a product of the integration of brain-computer interface and artificial intelligence algorithms. It can identify the wearer's movement intention by identifying the wearer's muscle nerve signals on the wearer's arm, identifying the wearer's movement intention, and then converting the movement intention into corresponding movement instructions, thereby completing the movement that the wearer wants to complete. BrainRobotics integrates artificial intelligence deep learning algorithms. When the wearer adapts to the smart fake hand, the smart fake hand will also learn the instructions issued by the wearer's muscles and nerves, making the operation smoother and more natural.

• Meditation Head Ring Focus Fit: Focus Fit is a head ring product that combines attention-enhancing and exercise. It assists in completing pre-exercise meditation sessions to improve the effect of sports training.

At present, BrainCo has completed a Series A financing with a valuation of US$400 million. Investors include China Electronics, Everbright Holdings, Dexun Capital, and CITIC Investment. BrainCo has offices in Boston, Shenzhen, Beijing, Hangzhou and other places.

"Shouci Esports" has brought e-sports education into universities, and has to open up the closed loop of schools and industries

"Shouci Esports", hoping to play the role of a comprehensive operator in Chinese universities. In early 2018, Shouci Esports was established and received a angel round of financing of RMB 5 million. Since its founding, Shouci E-sports has adhered to the principle of taking e-sports education as the core, e-sports school operations and college e-sports events as the auxiliary business, and industrial collaboration as the foundation for development, providing services for the front-line work of the e-sports industry. In terms of

business expansion, Shouci Esports has launched 8 self-developed textbooks, covering multiple fields such as e-sports basics, e-sports training, event planning, management and operation. In 2019, Shouci’s e-sports plan launched more than 10 more textbooks, and the disciplines currently offered are mainly basic e-sports education. In addition to providing teaching services to universities, Shouci Esports will also provide training opportunities to e-sports enthusiasts. In terms of the business model of

, E-sports currently mainly charges education-related business fees, including charging operation and management fees, textbook fees, tuition sharing from universities, and charging teaching fees to users who register for training in individuals. At this stage, the business of Shouci Esports will be centered on Xi'an, and will also be deployed in markets such as Qingdao, Guangzhou, Hefei and Chongqing. The cooperative units are mainly secondary and third-tier undergraduate and junior colleges, and more than 30 cooperative colleges have been signed.

explores the closed loop of children's physical education. The three stages of Lanbowen Sports

Lanbowen Sports is mainly engaged in children's physical health monitoring, children's special sports skills guidance, children's sports health data management, and brand children's sports hall chain operation. It is expected to create a closed loop of business and service for children's physical education. He has successively won strategic investments in table tennis Olympic champions Chen Yan , Huayi Brothers, and Longxing Education Group.

Focusing on teaching venues of different areas of large and small venues, the "MAH" curriculum system of Lambowen Sports tried to enrich the teaching system with different curriculum forms, and then clearly divided the target customers. The courses carried by in its major venues are mainly physical fitness, basketball, badminton, football and other projects, and the target customers are mainly 8-14 years old. The course structure of small venue is "1+N". "1" refers to basic quality education courses mainly for physical fitness, "N" refers to skills courses such as basketball, roller skating, and balance bikes, as well as functional courses such as weight loss and body evaluation, as well as supporting course systems such as nutritional diet and micro-classrooms. The target customers are mostly 3-8 years old.

Lambowen Sports has also generated a physical health report for each child accordingly, and through the physical health report data, it helps children improve their physical fitness through targeted and scientific data. At the same time, Lambowen Sports has also carried out the management of children's sports health data.

The strongest brain Wang Feng crossed the border to do education. Is memory training a good business? The first educational entrepreneurship project of Wang Feng, the champion of the World Memory Competition and captain of the "Bigest Brain" Chinese team, is to explore this field. "Remembering is an inexorable memory" is a memory learning tool for K12 primary and secondary school students. It mainly uses memory rules to "code" knowledge, allowing students to quickly and for a long time to remember knowledge points in subjects such as English words, ancient poetry, and comprehensive literature.

"Remembering" course content mainly includes the following categories:

• "Funny Words": Speedy Memorization of Words in Primary and Secondary School Textbooks (Memorizing words for one semester in two days, 16 lessons);

• "Ancient Poetry": Speedy Memorization of Poetry and Ancient Poetry": Speedy Memorization of Poetry and Ancient Poetry in Primary and Secondary School Textbooks;

• "Chinese Characters Memorization": Easy Memorization of Three Thousand Chinese Characters;

• "Chinese Classics": "Three Character Classics", "Disciples Rules", "Thousand Character Classics", etc.

Among them, "Ancient Poetry, Ancient Literature", "Chinese Character Recognition" and "Classic of Chinese Studies" are planned to be launched from the end of this year to the beginning of next year, and "Funny Words" are officially launched this month, and Wang Feng emphasized this.

In terms of the current training market, there are no systematic courses and training institutions for "self-control" training, but there are already many offline training institutions for "memory" training. There are two major problems in this industry at present. One is that the average customer price is relatively high, often tens of thousands of yuan, but in fact, memory training does not have a high threshold of "mysterious"; the other is that the quality is uneven, and some training content is purely to teach students "show off", which is not very helpful to students' academic study.