Cover News Reporter Zhang Jie
The once popular "learning mathematics, physics and chemistry well and traveling all over the world" is no longer mentioned now. In fact, there is still a certain reason to clear away the simple and crude utilitarian thinking of arts and sciences. Because mathematics, physics and chemistry not only refer to subject knowledge, but also a kind of thinking ability that everyone should pursue. People with strong thinking ability can quickly discover the nodes of adversity in difficult problems. In profound physics, there are often deep philosophy that is worthy of everyone's appreciation. Whether you are studying literature or theory, understanding physics a little, whether you are better at understanding the principles of the world around you, or just satisfying your curiosity to seek knowledge, it is all good.
Yan Bojun
From the national physics competition gold medal winner
to the physics science blogger with more than 1 billion views
Yan Bojun is an expert in popular science knowledge among the general public. As a gold medalist in the national physics competition, after graduating from the Hong Kong University of Science and Technology, he went to Brown University in the United States to study for his Ph.D. in physics. He is good at passing on complex and difficult physical knowledge in a simple and easy-to-understand way, helping everyone discover the charm of rational and logical thinking. More than 600 popular science short videos have been published on the online platform and become a popular blogger. His Douyin account "Yan Bojun" and "Yan Bojun talk about literature and art", have more than 351,000 fans, and more than 1 billion popular science videos are played on the entire platform. On this basis, he has also released two popular physics books "Six Poles Physics" and "Amazing Physics", which are very popular.
In "Great Physics", Yan Bojun selected 100 interesting physics topics, including physics and black technology in life, such as 5G, naked-eye 3D, and super high-speed rail; there are physics principles as vast as the universe, such as gravitational waves, black holes and the Big Bang theory; there are also connotation philosophy such as tiny quantum, such as Schrödinger's cat, quantum entanglement and uncertainty principles; there are also summary of important physics laws, such as the law of conservation of energy, Einstein's equations and the principle of entropy increase. Although they are all "high IQ" topics, they do not feel boring when reading, but feel relish.
Select these 100 topics, not random. Yan Bojun has made more than 600 popular science videos, gaining 5 million fans and millions of messages. During the communication with fans, "I learned what kind of knowledge everyone is interested in. So this is the power of big data in a sense, and it is content that has been tested by 5 million people."
Yan Bojun admitted that he seemed to be talking about physics knowledge, but in fact he hoped to convey to readers the physics thinking behind the knowledge. "After all, knowledge cannot be learned, and new knowledge is constantly being discovered, but the way of thinking, reasoning logic, and research methods of physics are relatively more inherited and lasting."
In the Internet era, how to make popular popular science works? What is the difference between the current video popular science and the previous paper popular science articles? How to polish out a simple and easy-to-understand way to pass on advanced knowledge? As a physics master who has studied for a doctorate, why is he willing to choose the path of popular science rather than professional scientific research? A reporter from Cover News interviewed Yan Bojun himself and listened to him share his experience.
Dialogue with Yan Bojun:
"Understanding science has become a common sense need for the general public"
Cover News: What preparations will you make before making a popular science video work? What are the specific steps?
Yan Bojun: First of all, selecting topics, and choosing questions is very important. The general consideration of topic selection is whether the audience will have a psychological account for this content. The so-called psychological account is the pre-position cognition. For example, if you have heard of this concept, this concept is very popular, or it is a hot topic in technology. This is the condition that needs to be met when choosing a topic. After selecting the topic, we will sort out the ideas, because scientific topics have a relatively certain depth and are difficult to understand. The narrative idea is the logical advancement plan of the narrative. The logical advancement needs to be met to connect with the user's existing knowledge and life experience, so that the topic selection content is easy to understand.Then I write the article. After writing the article, I will rehearse with my teammates in advance. I will talk about it first and see if my friends don’t understand anything they don’t understand before making any modifications. It will be recorded officially only after the modification is completed.
Cover News: Physics still has a quite low threshold for knowledge. What do you have in terms of grasping the balance between the readers who are too profound and cannot understand and the knowledge points that are too shallow?
Yan Bojun: I hope I would rather speak more deeply than just try it out. Because the content you can try is everywhere and can be found everywhere. One of my core cognitions about popular science is that I don’t think there are too difficult things, only complicated steps. A very profound topic, if the popular science is in place, it can also be reasonably broken down to allow users to understand it step by step. The so-called purpose of popular science is not to distinguish the cognitive threshold of the topic or not, but to clarify the logical relationship in it. As long as the logic is broken down in place, there is actually no profound knowledge that cannot be explained clearly.
Cover News: What is the process of doing popular science? What is the general process of sorting out knowledge?
Yan Bojun: I strictly follow the evolution of logic through sorting and disassembling knowledge. In other words, no matter what topic I talk about, what I must do is not to logically skip the loop, so my sorting out knowledge is not to search for many knowledge points, but to explain one point thoroughly. The so-called thoroughness means to understand all the logical relationships in it. Therefore, my knowledge sorting process is mainly to sort out the logical relationships.
Cover News: What is the difference between popular science in the Internet era and popular science articles in the past?
Yan Bojun: First of all, the time is short. I mainly do short videos, and a video will not last more than three minutes. Under such circumstances, there is no way to do a lot of literary and story-based brewing. So my popular science style is to directly attack Huanglong. Directly show the flow of logic. This approach to straight-cutting the subject is actually the most suitable for popular science in short videos.
There is a secret to improving the "network sense":
"Treat the lens as a real audience sitting in front of you"
Cover News: Doing Internet videos requires an online feeling. How do you feel about this?
Yan Bojun: I think the so-called sense of the Internet is a relatively diverse word, without a precise single definition. In fact, it is a specific audience interest in a specific scene and content. My approach is to treat the recording as a recording of the camera when facing the camera, but to treat the camera as a real audience sitting in front of me. All I want to say is said to him alone, so that he will have a stronger sense of object. With a sense of object, the audience feels that the video is told to him personally when they see it. This will bring closer distance to the audience and the interaction will be better.
Cover News: Making popular science videos and promoting scientific knowledge among the public, what aspects are the value and significance reflected? What is the relationship between physics and real life?
Yan Bojun: I think the meaning of popular science is actually to cater to the public's desire for knowledge. I have studied in Europe and the United States, but after returning to China, I feel that the current Chinese people have a strong desire for knowledge. It is a good thing to be a strong desire for knowledge, but at the same time, there are many people who promote pseudoscience and ultimately defraud money. Therefore, I have used the orthodox scientific knowledge I have learned to expand my influence, so that everyone can know more about what real science is, and play a role in conveying correct scientific knowledge. This is an important value for popular science in the short video era. In addition, scientific knowledge has become a prominent subject today. The so-called obvious science means that the understanding of science has become a common sense need of the general public. In this case, fragmented and popular science knowledge can better serve the goal of science as the common sense knowledge requirement.
Cover News: You are so interested in physics and are also very talented. Why are you willing to choose the path of popular science rather than professional scientific research?
Yan Bojun: To be honest, I am also very interested in scientific research work. I still maintain communication with front-line academic researchers.Of course, there are many ways to pursue science. It is a kind of research on the front line, and it is also a kind of way to widely sway the flag and promote science to expand its influence. It is also quite surprising that popular science can become popular on the Internet, but this made me realize that my desire for science is very strong, and it also verifies some of my abilities in popularizing science. As long as it is something that can expand its influence for science, I think I should make good use of my ability in popularizing science at this stage, which is also serving science. Of course, my plan has indeed had the idea of continuing to do scientific research for a while. Then, combined with my influence in popular science work, I can continue to convey cutting-edge scientific knowledge to more people while doing research.
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