The Spring Festival holiday is coming, and Hangzhou people can only buy and buy with just one mobile phone when traveling to Taiwan. What is the reason why Taiwanese merchants actively embrace mainland mobile payment? Which one is more popular, , Alipay, or WeChat Pay?
Tomorrow is New Year’s Eve, and the Spring Festival holiday is coming. Are you planning to travel abroad? There is good news to tell friends who are planning to travel to Taiwan that you can buy in Taiwan, and you can also bring a mobile phone like in Hangzhou.
On February 25 last year, WeChat Pay officially landed in Taiwan. Taiwan’s most well-known boutique department store - Taipei 101 building became the first merchant to access WeChat Pay. Now, a year later, this number has leap from 1 to 35,000. Perhaps many people don’t know that mobile payments, which are common in mainland China, have not been popularized in Taiwan before. But in just one year, mobile payment has developed rapidly in Taiwan.
In just one year, WeChat Pay has been connected to more than 30,000 payment points in Taiwan
From the moment Taoyuan Airport landed, tourists from the mainland can find that familiar mobile payment platform logos can be seen everywhere. Whether it is the Shilin Night Market in the market or the fashionable Xinyi business district, you can take out your mobile phone and get the payment with a "drop".
Trendy Brands Stage Clerk First is to save transaction time and will become faster than the general payment method . Founder of Master Hong Beef Noodles. Hong Jinlong Because of using WeChat payment, our souvenirs grew, with a turnover of about 30% to 40%, which is the turnover of NT$600,000 (USD).
is located in 7-11 convenience stores across Taiwan. It was announced at the end of December last year that it was connected to WeChat payment. Now 90% of the stores above have already supported this payment function.
In addition to buying, buying, buying, and buying, in terms of travel, the top two taxi fleets in Taiwan have been connected to Alipay and WeChat Pay respectively.
Taipei Metropolitan Taxi Driver We need nearly 10,000 (taxis), not just Taipei alone. You can also use it when you go to Taiwan and to the farthest place in Kenting . Tencent Taiwan Assistant Lin Fangjing Over the past year, more than 30,000 merchants in Taiwan have supported WeChat payment. The more famous ones are Taipei 101, Shin Kong Mitsukoshi, Xinyi District , and even Breeze Plaza . (Taiwan) has Sun Moon Lake, Qingjing, Kenting, Kaohsiung in the central part of the country, and even in the outlying islands in eastern Taiwan, there are attractions that support WeChat payment. brings a more convenient tourism consumption experience to mainland tourists, which is just one of the purposes of merchants accepting cooperation with mobile payment. Behind the entire market embraces mobile payment, it is actually the sense of crisis brought by the shrinking number of tourists to the Taiwan market, which is mainly in the tourism industry.
The shrinking number of tourists brings a sense of crisis. Merchants actively embrace mobile payment
According to Xinhua News Agency , as of December 27, 2016, the total number of tourists from mainland China to Taiwan decreased by 18.5% year-on-year.
General Manager of Taipei 101 Shopping Mall Business Department Dai Yinben
Observation Deck (number of people) is about 20%, and the tax refund amount of shopping malls is about 10%.
Faced with the objectively reduced passenger flow, Taiwanese merchants hope to use the developed mobile payments in the mainland to increase the flow of tourists to the store and the frequency of consumption of mainland tourists. WeChat Pay, which has been running for a year, is bringing actual income to merchants under the stimulation of various activities such as red envelopes.
WeChat Pay Taiwan Partner Laiyi Digital Technology Chairman Lin Zhengyi
Even if the number of customers has decreased today, these customers who come to Taiwan can also go to their stores to consume accurately.
In fact, Alipay logged in to Taiwan earlier than WeChat Pay. On December 9, 2015, Ant Financial announced that its Alipay cooperates with Taiwanese banks and merchants, and that specific merchants in Taiwan can pay by scanning the QR code for specific merchants in Taiwan.
Taipei Yongkang Street Mango ice operator Xu Jing
They don’t have to calculate the exchange rate issue, and we don’t have to worry about getting fake banknotes.
At the same time, in order to welcome the Double 12 Alipay Global Carnival, they also launched a series of discount activities in Taiwan.
Taipei Yongkang Street ice store operator
used to order one or two servings, but now I will order a little more because Alipay will help him discount.
Double 12, Taipei Ningxia Night Market , which launched the "Alipay 1 Yuan Eat" event, had the number of transactions in the first hour exceeded the number of daily daily one day.
Alipay Taiwan Partner Promotional Computer Director Zhong Shihong
He has a big incentive to help guide customers to Ningxia (night market). Our term is cross-border guide.
In addition to WeChat Pay and Alipay, there are also mobile payment methods such as Oulipay and LINE Pay in Taiwan. However, industry insiders said that the development of all other channels is not as fierce as WeChat Pay and Alipay in recent years. In addition to Taiwan, the battle between these two major payment platforms in the global market has already begun without realizing it.
"Pre-taken" and "upstart" WeChat social function is more popular
Alipay, as the world's largest mobile payment manufacturer, is no longer satisfied with the Chinese market. Since 2014, overseas layout has been started. The , Myeongdong, South Korea, the Thai Imperial Duty Free Shop, and Universal Studios Singapore, which are often visited by Chinese tourists, were taken over by Alipay in 2015. By 2016, it took only half a year to win seven European countries, including Britain, Germany, France, the Netherlands, Finland, Austria and , Czech , covering application scenarios such as department stores, airports, and catering. In addition, Chinese tourists can also use Alipay to call Uber in Europe and use Alipay to refund taxes. On January 23 this year, this Monday, convenience store giant Rosen also announced that nearly 13,000 Rosen convenience stores in Japan will be connected to Alipay.
WeChat Pay, which is a beat slower than Alipay, began to expand overseas in early 2016. First of all, it has developed rapidly in South Korea. At present, it has been connected to more than 12 countries and regions. It is worth noting that some analysts believe that although WeChat Pay is a rising star, overall, the results achieved by Alipay's overseas payment business are not as obvious as WeChat. WeChat's social attributes have become their most powerful weapon to catch up with Alipay.
Executive Director of Amorepacific Group, South Korea. Li Yanzhi
chose Tencent WeChat because it has multiple functions such as online social networking than other payment systems, which will play a positive role in the promotion of our brand in the future.
Tencent Taiwan Assistant Lin Fangjing
After returning to the mainland, we can continue to maintain this contact part through the official account. We even encourage all mainland tourists to continue placing online orders with merchants through the official account, and can also conduct cross-border (closing) solutions through WeChat payment.
Industry insiders pointed out that WeChat payment is actually not superior to other charging methods in terms of fees. To make the acquiring bank and merchants so enthusiastic, in addition to making it easier for mainland tourists to pay their bills, early customer traffic diversion and later cross-border e-commerce are what merchants value the most.
Hangzhou TV comprehensive channel
"Finance First Line" has been completely upgraded!
tracks financial hot topics,
observes the trend of new products in the market,
sharp comments, and dialogues with big names.
Monday to Friday every night at 8:15 pm
Golden time! Golden content!
"Finance First Line" 2.0 upgraded version,
is coming strongly!
WeChat ID: htmlcjdyx
Long press the QR code to add follow
Long press the QR code to add follow
Long press the QR code to add follow
Answer questions and solve questions. Please add the small number
Welcome to click to leave a comment!
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-