During the National Day holiday, the large-scale multi-dimensional real-life immersive show "There is a Happy Town" premiered in Shazhuang Ancient Village, Jiulongkou Tourism Resort, Jianhu County, Yancheng City, Jiangsu Province. Every night, nine shows are performed in the anci

During the National Day holiday, a large-scale multi-dimensional real-life immersive show "There is a Happy Town" premiered in Shazhuang Ancient Village, Jiulongkou Tourism Resort, Jianhu County, Yancheng City, Jiangsu Province. Every night, nine shows are performed in the ancient village one after another.

From the "Arch Bridge Arch Tower" which condenses all kinds of people in the town, to the "Backlight Bookstore" which cleverly integrates opera and puppet show, from the "Suspension Bridge" which runs through the "serial sentences" of Huai Opera , to the colorful parade array "Hundred Operas Small Street". Visitors are in it, as if they are immersed in a fantasy journey that has traveled through a hundred years.

As the "final drama" of the whole play, "Magpie Bay" is hard to find. In this "fusion show" integrating Huai Opera, drama, acrobatics, martial arts, dance, and other art forms, the audience followed Zhu Wenxuan, the protagonist of Huai Opera "Town" to travel through time and space to experience the audio-visual experience brought by the combination of high-tech sound, light and electricity. Against the backdrop of water curtains and fireworks, every time the cannon is ignited, it pushes the audience's emotions to a climax, and the town IP "Huaihuai Baby" makes the children laugh.

rock style theme song sounded, and the giant "grain tree" standing on the scene flashed with smiling faces, and the audience couldn't help dancing. An audience named "Cosmic Sweet Sheep" commented on VLog (video blog): "The Magical Grain Tree is full of technological elements as the center of the stage, and I spent the whole cheer."

During the National Day holiday, the audience of "Happy Town" not only had short-distance tourists from "walking" around Yancheng , but also attracted "self-driving people" and "backpackers" from Shanghai, Suzhou , Sichuan and other places to stay in the Millennium Water Town of Jiulongkou. The success of the "Premier Season" of "Small Towns" shows the role of the "intangible cultural heritage IP immersive show + local entertainment experience" model in promoting the development of the "small town economy" and promoting the integration of culture and tourism.

Director Gao Yan and Meng Ke have been committed to promoting new performance forms such as domestic real-life shows to "break the wall and come out of the circle". The "intangible cultural heritage IP immersive show + local entertainment experience" model created in the premiere season of "The Town is Happy" has attracted much attention from the industry. "The Town You Xi" creates an open cultural content aggregation and output platform, which not only maintains the distinctive characteristics of local culture, but also continuously absorbs high-quality external resources to achieve the integrated expression of cross-border multicultural cultures. "Interconnect with the times, the market, and the audience. In this new linkage, people participate in it and gain a new sense of satisfaction." Gao Yan said.

"Small Town Have Happy" project was created by Youjing Culture and co-produced by Jiangsu Jianhu Jiulongkou Tourism Resort and Jianhu County Tourism Development Co., Ltd.

column editor: Shi Chenlu Text editor: Shi Chenlu

 Picture source: Provided by the organizer 

Source: Author: Wu Tong