"Xiangnonghui Big Live" Agricultural Expo special live broadcast room.
text/Red Net Moment News Reporter Xiang Wan Photography Poplar
"Bite a bite of Jiangyongxiang pomelo, the rich pomelo fragrance stays between lips and teeth for a long time", "Sandzhi white tea special bag can be brewed 20-30 cups of healthy tea", "A authentic Dong'an chicken six flavors compatible"... With the opening of the 22nd Central China (Hunan) Agricultural Expo, in the Xiangnonghui Charity Agricultural Help Live Broadcast Room located in the Industrial Poverty Alleviation Exhibition Area of the E2 Hall of Changsha International Convention and Exhibition Center, the Internet celebrity anchors talked endlessly in front of the camera about a variety of Hunan's characteristic agricultural products. Hunan's regional characteristics and charm are released in the cloud, turning into crazy traffic and tangible orders, intuitively showing the "Internet + agricultural assistance" power contained in live streaming.
html At 9:30 am on October 30, the special session of the "Xiangnonghui Live" Agricultural Expo, guided by the Ministry of Agriculture and Rural Affairs of the State and the People's Government of Hunan Province, hosted by the Hunan Provincial Department of Agriculture and Rural Affairs, the Hunan Provincial Committee of the Communist Youth League, the People's Government of Changsha Municipal People's Government, the China Agricultural Products Market Association, and the Hunan Branch of the China Committee for the Promotion of International Trade, and implemented by Hunan Red Net New Media Group and Hunan Red Star International Exhibition Co., Ltd., kicked off. 16 live broadcasts and goods activities were launched for 4 consecutive days.live broadcast room displays and launches a variety of high-quality specialty agricultural products in Hunan.
is selected from the best, and special special agricultural products are released in the live broadcast room
as a gorgeous upgraded version of the big live broadcast. The special event of the Agricultural Expo not only links top e-commerce and live broadcast platforms such as Tencent Wedian, Nongbo Youpin, Pinduoduo, Baidu, Kuaishou, etc., and promotes hundreds of high-quality agricultural products across Hunan Province to netizens across the country, but also "selects the best from the best". It selects special agricultural products such as Rucheng honey oranges, Xuefeng tribute rice, kiwi fruit, Youxian dried kura powder, tea seed oil, Daozhou navel oranges, and hand-teared bacon to meet netizens' needs for good quality, low price and authenticity.
"As the mainstream leading platform for agricultural products upward, major platforms such as Pinduoduo and Tencent Weidian have also fully empowered the "Xiangnonghui" platform through technical support, training services, traffic introduction, resource grafting, etc., and jointly helped to launch the 'Huxiang Good Goods' brand." The relevant person in charge of the "Xiangnonghui" platform revealed that at a critical period of winning the decisive victory in comprehensive well-off society, the decisive battle against poverty, and embarking on a new journey of comprehensively building a modern socialist country, the "Xiangnonghui" public welfare agricultural assistance platform uses Internet big data technology and leverages the advantages of integrated media publicity. In accordance with the operational idea of "using big publicity to drive large industries, incubating large platforms with large activities, and achieving large sales with large traffic", it has successfully carried out practices across the province, creating a new model for opening up the agricultural product production and sales supply chain, pressing the "fast forward button" for the economic recovery of the province, and building a new platform for the construction of a modern agricultural system.
At the same time, the "Xiangnonghui" platform will link up representatives of characteristic Internet celebrities from all over the world to jointly establish the "Xiangnonghui Public Welfare Internet Celebrity Group" and jointly launch an initiative to help farmers through the "Internet Celebrity Group", calling on and driving all sectors of society to actively participate in the agricultural assistance actions, gather strong positive energy for decisive battles and victory in poverty alleviation, and showcase the new achievements of Hunan's rural revitalization to netizens across the country and show a new look of agricultural development. In the live broadcast room of
, the anchor interacts with the company representatives.
live streaming sales model is popular, and the strength of "Xiangnonghui" empowers the "three rural issues"
From a small exhibition to a big stage, from local flavor to international style, from selling products to developing industries, after 21 years of development, the Agricultural Expo has led the innovation and focused on the entire agricultural industry chain, and has shined across the country. According to the reporter's observation, in addition to the comprehensive exhibition and display of agricultural product brands in the six central provinces, improving production and sales docking and helping farmers increase their income, the Agricultural Expo also gathers live streaming and financial power to empower the "three rural issues". During the
exhibition, the Hunan Provincial Department of Agriculture and Rural Affairs will also jointly carry out various large-scale live streaming activities with platforms such as "Xiangnonghui". More than 40 new farmers from different regions have transformed into "e-sales experts" on the spot, broadcasting goods for more than 400 agricultural products live, and opening a new model of "live broadcast + e-commerce" consumption poverty alleviation.
"live streaming and selling goods" can be on the stage of the Agricultural Expo? A set of data from the "Xiangnonghui" platform gives the answer.At present, the "Xiangnonghui Live" public welfare and agricultural assistance action has covered 17 counties and districts in Hunan, with a total viewing volume of more than 1.31 billion people, and provided more than 22,700 agricultural supply and demand information. Online and offline drives agricultural related sales in the province by more than 2.02 billion yuan, not only to promote consumption, but also create a vivid sample for promoting poverty alleviation and helping rural revitalization, and drawing a new blueprint for rural economic development in the province.
"The food at the Agricultural Expo is gathered, with specialties gathered, and excellent brands in Hunan compete on the same stage. How to attract more consumers and buyers? Live streaming sales have become an important auxiliary means." On the first day of the live streaming, representatives of companies such as Sangzhi White Tea, Shan Bitter Melon Tea, Yaozhen Rice, etc. entered the "Xiangnonghui" live broadcast room to support their own products. A representative of a company said that live streaming sales can further spread the brand's voice, and can display products in three-dimensional and vivid ways, narrowing the distance between brands and consumers, and can indeed bring unexpected gains to the company's sales.
[ related link ]
October 30th to November 2nd, the "Xiangnonghui Live" Agricultural Expo special session was waiting for you to "Taobao".
The anchors of each live broadcast will carefully select four special products for netizens from their treasures, so that netizens can enjoy benefits that are difficult for locals to enjoy.
three major purchasing channels help you buy
"Xiangnonghui" platform official WeChat store
Live room welfare broadcast
Old players know that the distribution of red envelopes of thousands of yuan from time to time and forwarding points posters in the top 20 win gift packages are the regular interactions and benefits of "Xiangnonghui Live". This special session of the Agricultural Expo not only maintains its original sincerity, but also increases the gift package into a mysterious "lucky bag".
Live schedule:
[October 31]
09:30-10:30: Longshan lily, Xuefeng tribute rice, Baojing golden tea
11:00-12:00: Bangye bacon sausage, phoenix bitter buckwheat, Zhou Shengtang series products
14:00-1 5:00: Yongxing sweet potato flour, Junjie pepper, Zhuzhou Xiangdong Qingyou County Xianggan
15:30-16:30: Taoyuan black tea, Nanshan milk, Jinguo pear
[November 1]
09:30-10:30: Yongxing honeycomb honey, Yongxing Fulu Shouxi glutinous rice cake, Xiangamei Pueraria powder
11:00-12: 00: Yongzhou Fruit Show Sugar Water Orange Fruit Cup, Shaoyang Tongge, Chenzhou Beihu Mixiang Black Tea
14:00-15:00: Shennong Guo Tea Oil, Emperor Yuzhi Tea, Hengyang Qidong Daylily
15:30-16:30: Chenzhou bean curd, Chenzhou golden egg, Yuquanyu tribute rice
[November 2]
09:30 -10:30: Wumi set flower, Chenzhou Wumi glutinous rice cake, Changde'an Township secret sauce-made duck
11:00-12:00: Daozhou navel orange, Hengyang sesame and sweet potato chips, Miluo purple clay jar sweet wine
14:00-15:00: Braised tofu, Heshan Lanxi rice, Golden Silk Emperor chrysanthemum
15:30-16:30: Lao Bagua, Huitong Konjac, Heku Beef
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-