Recovery , which makes idle return to value, recently announced the list of the most valuable mobile phone brands in 2019. In this list, OnePlus , Redmi , Black Shark Technology , Xiaomi mobile surpasses Huawei . Why can the value-preserving index of these four mobile phones surpass Huawei?
OnePlus mobile released a total of four smartphones in 2019: OnePlus 7, OnePlus 7 Pro, OnePlus 7T and the latest OnePlus 7T Pro. OnePlus 7 and OnePlus 7 Pro are paired with Qualcomm Snapdragon 855 octa-core chipset. In contrast, the OnePlus 7T and OnePlus 7T Pro will get a slightly upgraded Snapdragon 855 Plus processor. The only difference between the 855 and 855 Plus is that the CPU and GPU frequency is faster. Snapdragon 855 has 5% improved CPU performance while GPU performance is nearly 15%. OnePlus' high configuration and literary style are deeply loved by young people, and its user loyalty is very high, which has led to OnePlus becoming the domestic brand with the highest value retention rate in 2019.
Xiaomi mobile phones have really not been very satisfactory in China in 2019. Sales and share have continued to decline, down 13% in the first quarter, down 19% in the second quarter, and down 30% in the third quarter. But from the perspective of the global market, Xiaomi's decline was not obvious, with a decline of 10% in the first quarter, a growth of 1% in the second quarter, and a decline of 3% in the third quarter. It can be seen that Xiaomi has made a lot of efforts in overseas markets to make up for the domestic decline. Cost-performance ratio has always been a fixed label for Xiaomi mobile phones. When such labels are produced, it is difficult for consumers to remove such labels. Therefore, even if Xiaomi releases many high-end flagship products, it has been naturally lowered to a level in the minds of consumers. Therefore, in the development of high-end flagship phones, Xiaomi's development path is not smooth. Therefore, Redmi, a brand that focuses on cost-effectiveness, has been independently independently produced, and Redmi’s value retention rate is higher than that of Xiaomi mobile phones.
In the China mobile phone market report released by foreign media, Huawei not only maintained the first place in the Chinese market, but also increased by 35% year-on-year compared with 2018, further stabilizing the first place. At the same time, in this data statistics form, Huawei is also the only mobile phone manufacturer to achieve year-on-year growth in shipments. In 2019, the shipments reached 142 million units, accounting for 38.5%. Huawei Mate30 series mobile phones, as Huawei's most popular annual flagship mobile phone in 2019, was released only half a month ago, and some platforms began to sell at disguised prices. This may be the main reason for the low retention rate of Huawei mobile phone .
Although Huawei's value retention rate is not as good as OnePlus, Redmi, Black Shark Technology, and Xiaomi, the list data shows that the gap between the several is not very big. In another [2019 Mobile Phone Value Preservation List - Mobile Phone Product Value Preservation List] list, this gap is clearer. Among the top 20 mobile phones in the retention rate, Huawei has four mobile phones shortlisted, namely: Huawei P30 Pro, ranked 20th, Honor 20, ranked 16th, Huawei Mate 30 (5G), ranked 14th, Huawei Mate 30 RS Porsche design, ranked 13th, Huawei Mate 30 Pro (5G), ranked 8th, and only one Huawei phone among the top 10 mobile phones in the retention rate. Personally, I believe that this gap is mainly because Huawei's cost performance is lower than that of other mobile phones. At the same time, Huawei's various series of mobile phones have a large price difference. The pricing strategy for non-communication customer groups has made the retention rate of individual single products relatively low, which also lowers Huawei's position in the [2019 Mobile Phone Value Reserve - Brand Value Reserve] as a whole. In 2020, Huawei expects Huawei's mobile phones to perform well in terms of retention rate.
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