Japan, with a per capita GDP of US$39,731, ranking 17th in the world with an economically developed country. After World War II, it relied on the rapidly developing manufacturing industry to live in the ranks of world powers. Among them, the electronics industry and automobile manufacturing industry have made huge contributions. Sony, Panasonic, Canon, Sharp, and Toshiba are well-known to people around the world. So why is the local mobile phone industry shrinking rapidly, constantly withdrawing from overseas, and almost perishing in the local area?
Life and death are hard to resist the strong siege of overseas brands
According to Japan's Sankei Shimbun, "Made in Japan" smartphones are facing strong siege of overseas brands in the local market. In 2014, the domestic mobile phone shipment share in Japan showed that Apple's iPhone share in the United States was close to 60%. With South Korea's Samsung Electronics, overseas brand smartphones accounted for more than 60% of the "roots" in Japan. The strong attack from foreign countries has made the presence of Japanese domestic mobile phones weaker, and Fujitsu, which ranked fourth in the market last year, even fell out of the top five.
Chinese cost-effective mobile phone brand "The newborn calf is not afraid of tigers"
A senior executive of a domestic smartphone manufacturer in Japan said helplessly: "I didn't expect that the era of 60% of Japanese people using iPhones has really arrived...." Japanese local mobile phones are not only attacked by iPhones from the front, but also new opponents are approaching behind them. Xiaomi Chairman Lei Jun once said that he would enter the Japanese market this year in 2015.
According to the latest news, on May 20, 2015, Huawei Honor and its flagship phone Honor 6Plus took the lead in Xiaomi and held a press conference in Roppongi, Tokyo! At the press conference, Huawei Honor also announced that it will join forces with the well-known Japanese supermarket Lotte Group. Huawei Mall Japan Station will also open simultaneously in the Lotte Online Mall Lotte Market, of which the Honor 6Plus is priced at 45,800 yen (about 2,356 RMB).
Not only that, Zhao Ming, president of Huawei Honor Business Department, came to the scene to share the glorious global event of the Honor brand. It can be seen that Chinese brand Honor attaches importance to the Japanese market.
Huawei Honor’s product line focuses on cost-effectiveness, but its products rely on Huawei’s strong technical support. Honor 6Plus has launched the first bionic parallel dual camera design. This bold and innovative design completely subverts the mobile phone photography experience. It not only adjusts the ultra-large aperture of F0.95, thereby taking background blur photos similar to SLRs, but also greatly improves the imaging quality in night shooting and HDR backlight environments. In addition, the screen-off quick shot can also allow users to capture exciting daily moments in just about 1 second. The powerful configuration of Honor 6Plus is also one of its attractions. It uses a 5.5-inch full HD screen, and the back cover is made of a fiberglass base, which is comparable to that of bulletproof helmet. It is equipped with a super-octa-core HiSilicon 925 chip and supports the latest innovative 4G+ network (4G LTE Cat6 maximum download speed 300Mbps); it is equipped with 3G RAM+16/32G ROM super large storage and can also support SD expansion of up to 128G; plus a 3600mAh high-density battery, it also ensures the smooth operation and long battery life of the phone. It aroused a large number of Tokyo citizens to watch and experience it.
Chinese brand mobile phones have been frequently engaged in technology and innovation in recent years. They not only have excellent appearance, but also have good performance, and the price is only half that of Japan's manufacturing. If such mobile phone brands enter, it is believed that the Japanese mobile phone market will be reshuffled soon, and Japanese local brands may not survive or die.
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