Introduction : Recently, Huaxiangyuan, a famous tea company in the tea industry, continued to make a lot of work around the manor. First, in the OPO innovative business model released on July 26, it took the large source base group as the core of creating product quality. Then, according to the reporter's understanding, in late September, he went to the Bordeaux wine wealthy Lutong family in France to form an "international friendly manor". Tieguanyin autumn tea will be launched soon in October. Huaxiangyuan takes "five-star manor tea" as its core proposition this autumn, and vigorously carries out the manor tea tea tasting meeting in stores across the country, and uses this to create the first Double Ten Autumn Tea Consumption Festival in the history of tea. The reporter came to Huaxiangyuan Tea Manor on October 10 to witness the opening ceremony of the first "Huaxiangyuan Tea Manor, Double Ten Open Tea Festival" in the tea industry.
opening ceremony was held at Huaxiangyuan Tea Manor, which is filled with the fragrance of autumn tea. The president of the Cross-Strait Tea Industry Exchange Association attended the event on the spot. The event first reviewed the grand occasion of the Oriental Tea Culture Global Tour Exhibition held by Huaxiangyuan at the end of September. It emphasized the formation of an "international friendly manor" with the French Lutong family and the introduction of AOC graded farms.
Strict origin system, rich tradition and historical accumulation requirements, and requirements for grape variety selection, planting, and winemaking technology. These standards are similar to Huaxiangyuan’s “Five Star Tea Manor”. The “Five Star” it emphasizes mainly meets the standardized construction requirements from the five aspects of origin, original variety, original ecology, original craftsmanship, and manor management, and achieves the harmonious unity of the five aspects of “heaven, earth, people, species, and harmony”, in order to pursue the positive quality of the product. At the meeting, Mr. Xiao Wenhua, Chairman of Huaxiangyuan, once again emphasized that in the Huaxiangyuan OPO model, the tea estate is the core of ensuring the strategy of ensuring the large source base group and the key to ensuring product quality:
In China, a kind of tea is a geographical indication of a region. For example, Tieguanyin must be Anxi, live in the mountains and the sea, warm and humid airflow, acidic red soil, etc. These conditions constitute the cradle of Tieguanyin's growth, so the construction of the manor must be originated. Especially when we choose the site, we emphasize that the tea garden has no history of reclamation, and there is no source of industrial pollution in the upper air estuary and the upper reaches of the river. These comprehensive factors can ensure the source of the positive;
2. Only ecological planting can tea ensure quality and safety.
The construction of Huaxiangyuan Tea Manor brings together the opinions of many experts, professors and others, including the tea master Zhang Tianfu. It can be said to be the crystallization of the collective wisdom of the entire tea industry. Its core goal is to build a tea-centered ecological system, from the opening plans of "Linlu Water Conservation" and other mountain spring water irrigation, natural fertility, physical insect extermination and other aspects in cultivation, in order to make the vitality of tea more vigorous and the product safety is guaranteed;
3. Only by inheriting the essence of traditional craftsmanship can healthy and righteous tea be made.
Huaxiangyuan inherits the tea making skills that have been passed down from generation to generation, and only makes traditional Zhengyun tea. Even if non-zhengyun crafts were popular in the market, we would not waver. Taking Tieguanyin as an example, the traditional craft is fully fermented, reaching about 50%. Tieguanyin made according to the "Zhengyun" process, except for the aroma and tea soup that are full of changes in stability and obvious sound, it will never hurt the stomach and is more beneficial to health. For a long time, Huaxiangyuan insisted that Zhengyun is the kingdom of Tieguanyin. The core spirit and concepts of these tea making can only be achieved through vigorously developing the construction of tea estates.
There is another key figure at the event, that is, Master Liu Yuanming, who was awarded the title of "Master of Tea Making in Anxi Tieguanyin", took the traditional craft he made and supervised by himself, and pure natural fermentation Zhengyun Tea was shared with the guests, so that everyone can better understand tea. The traditional craft is pure natural fermentation tea, and its fermentation is more sufficient. Even the fragrance type of Tieguanyin does not need to be kept in the refrigerator. Especially the Golden Phoenix 1000 shared package produced by it, the tea is twice as high in quality and has extremely high cost performance. The retail price of a single box is only in the early 100 yuan, and it can be easily drunk.
It is reported that all the stores in Huaxiangyuan will usher in an unprecedented discount in the near future, and the core is to hope that tea lovers can easily consume real estate tea.In addition, starting from October 10, Huaxiangyuan store will continue to hold Zhengyun Qiu Tea Tea Tasting Party. At the tea tasting meeting, Huaxiangyuan will exchange an important topic with tea customers - to know the cup of tea you drink, and to talk about the tea itself, where did the cup of tea you drink come from, how it was planted, who made it, what crafts were used, what benefits it is for the body, how you taste it correctly, can you master the brewing time, how to smell the fragrance, how to taste the taste, communicate with everyone from the tea itself, welcome tea lovers to Huaxiangyuan to enjoy tea.
Share a cup of Zhengyun Good Tea with the world, which is Huaxiangyuan’s wish. Tea franchise first choice Huaxiangyuan Tea. Welcome to witness the path of Zhengyun Good Tea in Huaxiangyuan and witness the origin of a cup of Zhengyun Good Tea together!
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