SAIC Europe's first MG image exhibition hall in Paris, France officially opened. The location selected for the MG brand image exhibition hall is the core area of Paris, close to Galeries Lafayette Department Store, so this time it opened an overseas store to be the C position debut.
As an international brand, MG has always been the focus of SAIC Group's internationalization process. At the moment when the epidemic in Europe was raging, SAIC International's Chinese and foreign teams, SAIC MG teams raced with time, donated a total of 1 million medical masks to Europe in the name of the group, of which 100,000 were donated to the French Red Cross Society; at the same time, SAIC accelerated the process and efforts to expand overseas markets, and completed the construction of the MG brand image exhibition hall in Paris in just 3 months.
As of January to April, the MG brand had sold more than 60,000 vehicles in total, and sold nearly 20,000 vehicles in a single month in April, a month-on-month increase of 10.6%, achieving a positive increase in full swing. Among them, MG Overseas soared by 113% year-on-year in the first quarter, continuing to lead the sales of international brands overseas.
The opening of the Paris image exhibition hall not only helps to improve the global image of the MG brand, but more importantly, it shows the strength and responsibility of SAIC Group and SAIC MG to the world. Currently, MG brand image exhibition halls are located in the Netherlands, Austria, and the United Kingdom, and are all located in the "golden" areas of popular cities. Taking the UK as an example, the MG brand image exhibition hall is located in the center of London, located directly north of Buckingham Palace, and is a 2-minute walk to many luxury flagship stores. It is the C position of "the most expensive daily rent and the most core location".
Standing on the brand’s 96-year development history, MG will rely on SAIC’s three major innovation and R&D centers, three overseas vehicle manufacturing bases, 95 overseas parts bases, as well as 12 regional marketing service centers, and more than 600 overseas marketing service outlets. It can be seen that it is gradually completing its global layout. I believe that in the future, MG will continue to use the global market as its territory to convey the brand spirit of always YOUNG to more people.
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