"German cars" have always had a good reputation and sales in the Chinese market. Volkswagen, Mercedes-Benz , BMW , Porsche are all car brands founded in Germany. In March 2022, media reported that the well-known German car brand Opel may return to the Chinese automobile market with a new attitude.
The German car brand name is only one word different from BMW, but its fate is very different. According to information, the Opel Auto brand (OPEL), also translated as Opel Auto, was founded in 1897. The brand has a century-old foundation, and its name is taken from the surname of the company's founder Adam Opel. The car logo represents the company's technological progress and development, and cuts through the sky like lightning. It means that the car is like lightning, and it also shows off its research achievements in aerodynamics . It was once one of the best-selling car brands in Germany and Europe.
In the mid-nineteenth century, Adam Opel founded Opel Company in Ruesselsheim, Germany. The company did not start with car manufacturing, but mainly produced sewing machines, bicycles and other businesses, and its products were sold well in Europe, America, India and other markets. After more than 20 years of deep cultivation in the manufacturing industry, Opel took over from the second generation and began to get involved in motorcycle manufacturing and automobile manufacturing. It has been used as the name of Opel as the car brand. Relying on the manufacturing level and innovative technical concepts accumulated over the years, Opel Automobile quickly occupied the automobile market at that time. At the beginning of the 20th century, Opel had become Germany's largest automobile manufacturer, taking the lead in creating the first advanced automobile assembly line, occupying more than 30% of the local market share.
In the 1930s, General Motors of the United States acquired Opel Auto and the company was regarded as a window for General Motors in Europe. A number of popular models have been created, including Opel Olympia and Opel Kadett. Within , General Motors , production and sales have been achieved successfully in just a few years, becoming the largest automobile manufacturer in Europe. Entering the Chinese market in the early 1990s, Opel Auto aimed at the opportunity to launch dozens of models, covering large, medium and small sedans and SUVs, fully meeting the needs of consumers.
However, not all German cars are "popular" in China. Compared with Volkswagen, BMW and Mercedes-Benz, Opel has never had any sense of presence in the Chinese market, and its sales volume is far inferior to that of automobile brands that also come from Germany. Later, it had to withdraw in disgrace. In recent years, because Opel Auto's performance in the European market did not meet expectations, General Motors sold it to the French PSA Auto Group. Now the Opel Auto brand is owned by the new group Stellantis, which is merged by the merger of PSA Auto Group and Fiat Chrysler (FCA).
There has been a rumor about Opel's return to the Chinese automobile market in the past two years that the partner is likely to be Shenlong Auto , a subsidiary of Dongfeng Motor Group . Judging from the current information and industry trends, Opel Automobile will most likely give up the fuel vehicle market in the future, focus on electric vehicles and transform into a green and environmentally friendly pure electric brand. Opel may launch several electric models this year. Industry insiders analyzed: In 2022, due to the increase in the efforts of major traditional car brands to transform into the new energy field, new energy vehicle companies will inevitably launch more models than in previous years, further enriching consumers' choice space. For traditional forces, in the face of the rise of new electric car manufacturing forces, the best way to defend their positions is of course to take the initiative.
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