After 7 years of drastic transformation, the Xidan update stage led by China Resources finally met everyone.
At this point, the most important "door god" commercial territory of Xidan North Street has been officially filled.
As one of the three traditional commercial districts in Beijing, Xidan Update Center also expressed the attitude of this mall through its own name: A transformation business about urban renewal conveys a newer lifestyle.
History
History
History
Quoyechang , Xidan Cultural Square , 77 Street Shopping Center
Xidan's name comes from a archway called "Zhanyunfang", and "Xidan" is the abbreviation of "Xidan Archway".
The current commercial district was formed at the end of the Qing Dynasty and the early Republic of China. Before this, the Qing government banned the establishment of commercial centers in the inner city of Beijing until the ban was abolished in 1902. Xidan on the west side of the Forbidden City , and Wangfujing on the east side of the Forbidden City quickly prospered, and together with front door Dashilan , it became the three traditional commercial areas in Beijing.
(Pictures are based on the Internet)
Since 1930, the six major shopping malls of Houde, Fushou, Yide, Temporary, Huide and Fude formed the earliest Xidan shopping mall. At that time, in addition to meeting people's shopping needs, we could also see the most popular folk art performances here, which can be called "Broadway" in Beijing at that time.
After the founding of New China , Xidan Shopping Mall implemented a public-private joint venture, and eventually became a unified state-owned shopping mall.
At the same time, in the 1960s, Xidan Stadium and Xidan Playground were opened at the northeast entrance of Xidan Cross, which enriched the leisure life of citizens.
(Picture according to the Internet)
With the official opening of the new Xidan Shopping Mall in 1978, Xidan Shopping Mall has become one of the four major shopping malls in Beijing. It is also starting from the reform and opening up of . New faces such as Xidan Shopping Center, Ethnic World, Xidan Furniture Store, and Guixiangcun Food Store appeared in Xidan Business District, and Xidan has embarked on the fast lane of development.
(Picture according to the Internet)
At the same time, Xidan Stadium was demolished, and the Xidan Quanye Site and Baihua Market were built on the original site, becoming a small commodity and department store gathering area with dense crowds in Beijing.
(Picture according to the Internet)
As time goes by, the mixed shops in the Quanyechang area and the shopping experience that is incompatible with large business districts have been criticized. It is also necessary to transform and upgrade here to present a better urban image and business atmosphere.
At the same time, the Xidan business district has been planned in 1993, with buildings along the streets, lacking an outdoor leisure facility and green space to meet the leisure needs of consumers, and the transformation is on the verge of being on the string.
In September 1997, the Quanyechang area officially started the demolition work, and as a tribute project for the 50th anniversary of the founding of New China, it created a brand new Xidan Cultural Square, and introduced the "underground commerce" - a dynamic world in Xidan for the first time, connecting existing bus stops and subway stations. It can be said to be the prototype of modern TOD.
(Picture according to the Internet)
On August 28, 1999, Xidan Cultural Plaza officially opened.
ground layer has become a fashionable and modern urban green space, and has also introduced waterscapes into it, adding a dynamic landscape atmosphere.
The glass cone tower in the center of the ground is the most outstanding place in the entire cultural square, and it also brings natural light to the underground.
Dynamic World is set to two floors: the first floor of the underground introduces popular catering and retail brands; the second floor of the underground is a modern cinema, gym and ice rink.
main store settings are very clear, and it is a unique small Mall.
Subsequently, Xidan Cultural Plaza and Zhongyou Department Store , which opened in early 1999 (renamed Hanguang Department Store in 2013 to commemorate the founder Wang Hanguang who died in the same year) and Juntai Department Store, which opened in late 2003, became the "three horses" of Xidan business district.
In 2003, Xidan Cultural Plaza ushered in its first transformation.
Dynamic World closed down, and the project management rights were also transferred to China Resources, inviting the popular Singapore commercial operator to jointly operate the Xidan 77 Street Shopping Center, and reopened in 2004.
(Picture according to the Internet)
After a brief period of popularity, the operating conditions of 77 Street gradually declined.
On the one hand, consumers who like affordable trendy goods prefer Warwick, Mingzhu, and new generation malls with more shops and obvious clusters; on the other hand, Xidan Joy City , as the breaker of the Xidan area, officially started the shopping center era.
At the same time, China Resources and the operator of 77 Street have been in constant conflict. At the end of the cooperation, the shops were required to move out in a short period of time, and finally they regretted their withdrawal. After
This pause key is pressed for 6 years.
Update
Update
City Square, Shopping Center, Art World
Hurry until the opening of the update site, Xidan Cultural Plaza carries not only a city green space + supporting business as simple as it is, but the reconstruction of old-town renovation projects based on the development of the city, the iteration of business, and the changing consumer tastes and needs of citizens.
(In March 2021, Xidan Update Site under construction)
First of all, it is the rebuilding of the square structure -
transforms the ground square + underground commercial settings into a sunken square. Escalators, wide steps and green plants create a wide outdoor area, and the leisure square and commercial space echo each other.
It is worth mentioning that the architectural color system of the update field is calm dark gray, silver and white, which makes the entire project simple and avoids messy, and at the same time forms a sharp contrast with the green plants and wooden seats.
This dark gray building material is volcanic rock. This rock has fine pores that can absorb water, resist heat, absorb noise, and adjust the surrounding temperature and sound to a certain extent, creating a more comfortable somatosensory environment.
continues the glass roof of the original Xidan Cultural Plaza. In this renovation, the update site adopts a more modern hyperbolic lighting roof. When consumers shop on the site, or passengers taking the subway leave the station through the update site, they can feel the comfort of natural light. A lighting roof like
runs through almost every atrium of the update field. This makes the field and the field perfectly blend, changing the previous dim and crowded underground situation.
How to define the update field?
It is a park green space born for the business district, and it is also a Hub for the subway and bus connection;
is a small shopping center covering many shops, an activity space for citizens to open, and an artistic world that can be seen step by step.
No matter what definition is, it will bring a new wind to change the way of shopping.
The Newer
Update
Small and exquisite, popular and trendy brands, fashionable attitude
As a TOD project that meets the current needs, Metro Xidan Station has two major exits that can lead to the interior of the update field. At the same time, it is connected to the Xidan overpass through the stairs of the update field, making the update field closely connected to the public transportation, and the update field is closely connected to Hanguang, Juntai, Warwick, Xidan Joy City, and Xidan Shopping Mall.
Before the renovation, the commercial part of the update site was the four underground floors with a construction area of more than 40,000 square meters. This six-year renovation, the renewal site reduced the shopping mall land area by nearly 10,000 square meters.
At the same time, in order to set up super-large public areas and artistic settings inside the building, the commercial area for rent in the update site is only 6,000 square meters. It can be said that since its birth, it has been a veritable "small and beautiful" shopping center.
In order to change the image of a low-end and affordable shopping center in the past, the update market is more towards trendy and popular brands in the selection of shops. The underground layer of
is called the "M layer" in the update field.
The biggest highlight of this layer is the new concept store opened in Xidan after the Shoubei Zhaolong Hotel, and is also the main store of the update.
The theme of this HARMAY store is "Chaos and Order".
Under the square shape of black walls and aluminum floor slabs, a shopping space with a strong industrial style and futuristic industrial feel is immediately unfolded. At first glance, there are high and low road surfaces, abandoned factory-like chimneys and assembly line installations retail space.
The second eye, a pure white capsule with a very futuristic sense is placed in it, symbolizing the power of rebirth. The final cashier exit is designed as a space-time tunnel, symbolizing that a new world is coming in an environment of chaos and order.
(Photo according to the Internet)
The egg tart brand BAKE and hand-squeezed lemon tea specialty store INTROLEMONS are also popular stores on this floor.
In addition, there are many dessert, light food and coffee shops such as coffee brand SOE COFFEE, egg toast cuisine EGG DROP, ice cream shop Chaos Chimney, etc.
, and the % of the strong development momentum in recent years, ARABICA was also blocked when it opened and opened soon.
major catering brands are the weak points of the update market. Only the popular Vietnamese restaurant Xiao SUSU in Beijing, and the roast pork store under Sakamashi Tokashi is in charge. If you want to have a meal at dinner, you still need to move to another mall.
LG layer integrates art and shopping space to the extreme.
The IP "Rainbow Angel" created by Qu Guangci, the founder of Xiqi Art, appeared in the public area and became a popular check-in place.
, a popular independent bookstore brand that became famous in Sanlitun , conveys the concept of green life on the atrium side of the pop-up concept store in the update venue.
Among the clothing brands, the update market is all brands with distinctive images in the subdivision concept, such as Dedicates, which specializes in the field of white T-shirts, Bosie, which focuses on gender-free style, Studio, and Adidas SNEAKERS concept store, which is a sneaker theme store, although the brand is quite familiar, and is a sneaker theme store.
This can also be regarded as an update venue that distinguishes it from the old powerhouses in Xidan. It is an exploration on the road of art and trend, and also clicked the question of "update".
Then turn your eyes to a more slight direction, and all the guide cards in the update site are very clear and clear.
was updated at the entrance and exit of the subway, and at the same time posted floor brand guidelines, which gave customers a sense of inclusion from the passage.
At the same time, the washing area of the update site is very clean and tidy, and the sink is also equipped with the current popular Dyson dryer, which is also in line with the brand image of the update site.
Postscript: [Update field] What is being updated?
Before the opening of Sanlitun, the popular trendy market in the city, Beijing's fashion vane was in Xidan.
From Xidan Shopping Mall, which opened for almost half a century, to Hanguang and Juntai around the millennium, and then to Xidan Joy City during the Olympics, before the opening of the update venue, the latest commercial space on Xidan North Street was Galeries Lafayette Department Store , which returned to Beijing in 2013.
Although the styles in the venue are often new and fashion brands are emerging one after another, for Xidan, there is always a lack of a fresh shopping space, awakening the innate "trend" gene of this old business district.
For this, the update field just opened seems to have become one of the reference ways to solve the problem.
Just like the Slogan of the update field - "Come new" , it not only updates people's inherent impression of the traditional shopping space form, but also makes the popular culture of Xidan to the greatest extent. At the same time, it also spreads the fashionable DNA of the operator China Resources Vientiane Life to everyone who has passed by and visited the update field.
Xidan has been "updated". Time will definitely give the answer to whether this old place can achieve a "rebirth" with a brand new trend gene.
References:
*《Xidan Cultural Square for the New Century》 (Journal of Architecture, 2000, No. 3)
*《Walking with the City, China Resources Land and Renewal Started Xidan》 (China Radio Network)
*《Photo Witnesses the Changes of Xidan Intersection》 (Beijing Guangxi)
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