The loosening of the "Korea restriction order" has begun to make Korean dramas and Korean stars frequently appear on major mainland platforms, and of course, Korean internet celebrities are also closely behind.
The love variety show " Single is Hell " has frequently appeared on major platforms. The popularity of this Korean variety show continues the previous "Squid Game". Of course, one of the female guests became popular through this variety show, which is Song Zhiya .
Song Zhiya was just an internet celebrity beauty blogger earlier, but she didn't expect that she became popular through such a variety show and was enthusiastically sought after. Especially on major online platforms in the mainland, fans soared and topics were constantly discussed. It can be said that this is one of the rare cases of successful output by Korean internet celebrities.
love variety is not unfamiliar to domestic audiences. " Heart-warming Signal " and " Let's Fall in Love " have also made a group of amateurs famous, but compared to "Single is Hell", these love variety variety variety variety variety variety variety variety kinds are all pediatric, while this love variety variety variety variety variety variety variety tends to be European and American styles, so it feasts the eyes of domestic audiences who have always been restrained and implicit, and is completely fascinated by them.
, and Song Zhiya is regarded as "Love the Cookie" and "Female Sea King" with her marketing and the character of the heroine of the cool story. She became famous in one shot and caused a bloody legend of Sister Song on the Internet.
is born with beautiful and luxurious outfits, with a perfect expression and full of confidence. The rich woman is a chaebol daughter, does not engage in female competitions or playful mentality, breaks the rules, and eventually wins the public's love.
In addition to personality, quotes, and appearance, her outfits are also widely praised by the public and talked about them. She is worthy of being a beauty blogger. She knows how to match and attracts the public's love. She has more than 100,000 outfits as soon as she appears, including Balmain sleeveless dress, Van Clerk Arpels earrings, LV bracelets, Chanel LeBoy.
After that, marketing has been one after another. Even if you have not watched the show "Single is Hell", you will have a little knowledge of the name Song Zhiya. The packaging team behind it has put a lot of effort into it, and of course it has also achieved good results. Song Zhiya has become completely popular.
Of course, people are famous and have many troubles. Once they become a big internet celebrity and become a public figure, they must accept public supervision.
This led to netizens' reports that Song Zhiya's outfits appeared. Not only were there fakes in the show, but there were also fakes in real life. For counterfeits, there were suspected intellectual property infringement. This made Song Zhiya have constant negative news, and for a moment, the agency was not able to respond.
After finally fermenting, Song Zhiya personally apologized, admitting that some of the clothes were fakes: "I have disputes with some of the clothes I wore in single, that is, hell on social software. Some of the disputes against the fakes that everyone accused of are true. I am really sorry."
Song Zhiya's turnaround is obviously unexpected. If it is other aspects, it can be understood. After all, it is a chaebol daughter's character, but it is out of the outfit. This is not only a matter of infringement, but also a problem of the collapse of the character. This is blatant deception to the public.
Of course, someone has put forward different opinions.
"What's wrong with wearing fakes? There is no need to apologize."
"Rich people must not use fakes, right?"
"Ah? Why do she apologize to everyone when wearing fakes?"
Maybe in the eyes of ordinary people, there is no problem with wearing fakes, but they don't know that there are problems with counterfeit goods themselves. However, for ordinary people, the involvement is too small and the influence is limited, so they are not held accountable. However, for Song Zhiya, as a public figure, he has great influence, so he should not break the law. In addition, the person who has been marketing the character of a rich daughter is now exposed to wearing fakes. Isn’t this just slapping her in the face?
It turns out that all the things in variety shows are fake, and they are also false propaganda in marketing, which is incompatible with the identity of public figures.
Even though she has a good appearance, personality, and a different sense of feminineness and love, the dressing problem directly reflects character issues and even legal issues.
This incident further proves that Song Zhiya was not here to participate in the romance, but to become popular. It is not her first time participating in a variety show, but she has not been popular before. She has been an internet celebrity from beginning to end, but she just wants to become more popular.
Of course, why Song Jiya was so popular in China is inseparable from the support of the South Korean official, because due to the influence of the restriction order, many Korean internet celebrities and artists were restricted in the development of them. Now, with the relaxation of policies, they have seen hope and opportunities. Especially in terms of internet celebrities, we have Li Ziqi successfully exported overseas, and South Korea is naturally not willing to lag behind and want to export its own internet celebrities. In the end, Song Jiya was pushed to the forefront. Therefore, Song Jiya represents not only herself, but also more internet celebrities and artists behind it. It is an attempt and practice of a model.
, however, the official still chose the wrong person, or did not conduct a careful investigation, and an internet celebrity also turned over.
What impact does this overturn affect depends on how the team behind it should continue to operate and guide public opinion.
But the same thing is said, marketing should be moderate, otherwise it will be easily backfired.
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