China's economy continues to grow, bringing about the rapid accumulation of the number of high-net-worth families and wealth volume, and also giving rise to a huge demand for wealth inheritance. With the complexity and change of the global economy, the uncertainty of the financial market has further increased, and the importance of inheritance has been further highlighted for families that have established a wealth foundation.
With the popularization of the concept of wealth inheritance, the demand for in China's high net worth population has further matured. The way of wealth inheritance is changing from a simple transfer of wealth to a comprehensive inheritance, including not only tangible assets, but also the continuation of intangible assets. Today, my country's wealth inheritance management market has entered a critical stage of development, which has also put forward new requirements for professional service institutions.
On May 27, 36Kr and HSBC Group held a Super Club Hall - a special session on wealth management for high-net-worth individuals on the second floor of the Banquet Hall of Shanghai Sinan Mansion. Famous economist Liu Shengjun , Wang Chaoran, the founder of the business theory, Long Yuan, general manager of HSBC Lingfeng Venture Capital East China District , Yu Wenjun, director of 36Kr marketing product operation department, and dozens of high-net-worth wealthy people attended the meeting, jointly conducted research on the topic of "wealth inheritance", and conducted in-depth discussions on the economic development cycle, wealth management methods, and family wealth inheritance planning, trying to find out the core secrets of high-net-worth and ultra-high-net-worth family asset inheritance.
01 Three aces: innovation, consumption, urbanization
The famous economist Liu Shengjun analyzed the economic development pattern in the next ten years based on the dangers and opportunities under the new economic pattern of China and put forward relevant suggestions.
Liu Shengjun believes that today's era is facing a major transformation, which will not only affect the Chinese market, but also undergo a change in the entire world. To this end, he judged that China has been very good in the past 40 years and will still be better in the future. The core comes from holding three aces in hand.
The famous economist Liu Shengjun
The first one is that China is transitioning from assembly to innovation stage. In the past, the card played was China assembly, and now the card played was China Innovation card. With China's entry into the WTO, after years of development, globalization has now been pushed to its peak.
The second picture is that China's consumption is rising. After in World War II, the American middle class was initially formed, promoting the rapid rise of American consumption, and the development of consumption also drove the development of the national economy. With the rotation of the wheel of history, China is now ushering in its own consumption explosion period. Many institutions predict that by 2030, China's consumption growth may reach as high as US$6 trillion. According to statistics, this is equivalent to the sum of the consumption growth of the United States and and Western Europe.
The third picture is that China has huge potential for urbanization. China is a major agricultural country, and at present, the rural population is still nearly 600 million. To this end, compared with other industries, agriculture has unlimited room for value growth in the modern national system. Therefore, by solving the problem of urbanization, China's economic development potential will also be huge in the future.
is aimed at the enterprise level. Under the current economic environment trend, Liu Shengjun put forward two suggestions.
In his opinion, innovation and consumption are now golden opportunities under the new development pattern, and innovation refers to the face of the fourth industrial revolution with digitalization as the core. To this end, enterprises must first continue to iterate and keep up with the digital trend. On the other hand, enterprises need to pay close attention to risks. When the financial environment changes, enterprises must learn to look at the problem from a different perspective. people cannot step into the same river twice. .
02 Wealth inheritance is the cornerstone of value inheritance
Following Liu Shengjun's analysis of the macroeconomic situation, Wang Chaoran, the founder of the theory of spoken business, analyzed and discussed the inheritance ideas of the family's successor. He believes that the cognition of the class determines the understanding of "inheritance", and different classes have different definitions of "inheritance".
The founder of the business theory Wang Chaoran
According to Maslow's demand theory , Wang Chaoran believes that the concept of "inheritance" has gone through the following three stages in the historical evolution:
The first stage is the survival stage.Regardless of the amount of wealth, the first generation of entrepreneurs have always been in the survival stage at the spiritual level. They have a strong sense of crisis from beginning to end. They are people who constantly accumulate wealth in order to pursue the beauty of survival. Therefore, for the first generation of entrepreneurs, the most important "inheritance" often refers to "wealth inheritance".
The second stage is the recognition stage. When a person begins to pursue social recognition, wealth becomes a tool and means. What this type of people hopes to inherit is influence rather than wealth itself. In Wang Chaoran's experience, he met many entrepreneurs. During his communication, he found that these entrepreneurs all face a common problem: personal influence cannot be passed on to their children, which is a difficult point worth discussing.
The third stage is the inheritance of social values. The inheritance of social values. Chinese traditional culture is a relationship of inheritance. People who have a clear sense of self-worth have a more desirable inheritance of social values. Wang Chaoran mentioned: "The celebrities and literati in Chinese history books are all images of being honest and honest. Since there is no wealth, what do they want to inherit? In fact, it is social value." In a sense, this is the inheritance of self-worth to social value.
In this sense, Wang Chaoran came to a conclusion that he believed that compared with wealth inheritance, value inheritance is the lifelong pursuit of all elites. To a certain extent, the key to "inheritance" lies in the establishment of a self-worth system. Every successful person will sort out the methods that lead to self-worth awakening after a strong self-awakening, and try to organize them into relevant rules and regulations, and then pass on them in certain ways. Of course, in this, it cannot be denied that wealth is still the inheritance, the cornerstone and foundation, and is the prerequisite for a person's accelerated awakening of value.
To this end, focusing on the awakening of personal value, Wang Chaoran put forward three suggestions for dozens of high-net-worth individuals: First, answer the question of who you are. Then, we must judge our own value. Finally, we must put our own value into social values, think about what we can bring to society, and think about how to promote social progress through our own value inheritance? In terms of specific implementation methods of
, Wang Chaoran also provided relevant feasibility paths for entrepreneurs on site. In his opinion, the first thing to do is to be consistent inside and outside. Secondly, while achieving the unity of internal and external drives, in order to inherit personal values and concepts, we need to further understand the audience's cognition. Finally, we should consider individual behavior patterns under the world view, establish personal image IP, and thus form our own style system.
However, Wang Chaoran also said that it cannot be denied that the awakening of personal value has given birth to the inheritance of family philosophy. Behind this, wealth inheritance is its important and key guarantee factor.
03 How to ensure wealth inheritance under different economic cycles?
Under the cyclical fluctuations of the macroeconomic environment, the embodiment and inheritance of personal value cannot be separated from the support of wealth. To this end, based on changes in the economic cycle, Long Yuan, general manager of HSBC Lingfeng Venture Capital East China, explained the current management logic and important means of wealth inheritance at the practical level.
HSBC Lingfeng Venture Capital East China General Manager Long Yuan
In layman's terms, wealth inheritance refers to leaving an exclusive wealth for the next generation within a certain window period. This is essentially a concept of cash flow . For those with high net worth wealth, how to successfully pass on wealth to the next generation in the changes in the economic cycle is a major problem facing today's entrepreneurs.
From the perspective of external situation, under the current economic cycle fluctuations, the life cycle of the industry is getting shorter and shorter, and the window period for enterprise survival and development is also gradually compressed. How to extend the enterprise cycle through technical means is the key factor in ensuring wealth inheritance. In Long Yuan’s view, the essence of crossing risks is actually crossing various cycles. To this end, enterprises must actively extend the healthy cycle of operation, which is a very important factor in the inheritance of wealth.
However, for enterprises, many factors are uncontrollable and can only be predicted and accepted.In Long Yuan’s view, cash flow is king nowadays, so for enterprises, how to plan the cash flow for long-term value-added in the future is the most important thing.
focuses on individuals. In Chinese family wealth management, Long Yuan saw that most Chinese families put real estate at the bottom of wealth as the cornerstone of the entire family financial management. In his opinion, this is actually a misunderstanding, including many high-net-worth customers are falling into the misunderstanding of bottoming out real estate. "Without financial assets, the wealth of the entire family cannot be circulated."
However, Long Yuan mentioned that compared with real estate, the current interest rates of fixed income products are also tending to decline. While avoiding risks and ensuring returns, Long Yuan believes that life insurance is an important weapon to resist this trend.
He believes that compared with Europe and the United States, life insurance is one of the financial tools that is far underestimated in Asia. From the process of life insurance establishment and development, no matter what fluctuations arise in the economic cycle, life insurance will exist firmly. In wealth inheritance, insurance will also have certain uses for different stages of life. "It can be said that insurance is definitely not a product that can make money quickly, but it will bring unexpected results to the wealth of the entire family at some unexpected opportunities, whether it is inheritance or value-added."
This is the seventh period of Super Club Krypton Hall, and it is also a new journey for us to help small and medium-sized enterprises develop. In the next 2021, in the next few months, it will also carry out more activities in Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-